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Sweetheart Cup Company
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Sweetheart Cup Company
Sweetheart Cup Company was a North American company that made paper cups, plastic cups and related products. In 2004, Sweetheart was acquired by the Solo Cup Company, which itself was acquired by Dart Container on May 4, 2012.
The company's brands included Sweetheart, Trophy, Lily, Preference, Jazz, Simple Elegance, Silent Service, and Guildware.
In 1911, Russian immigrants and brothers Joseph, Isaac, Nathan, and Samuel Shapiro, formed and ice cream cone business, called Eastern Baking Company, in Boston. In 1920, they moved the business to Owings Mills, Maryland in the hopes of pursuing year-round ice cream sales. It was incorporated as the Maryland Baking Company in 1926. A Chicago branch was opened in the 1930s. The family would set up independent companies in each city, open a warehouse, and then make ice cream until the market justified opening a factory.
The company then began to diversify, first expanding to plastic drinking straws in 1933, then paperbook matches in 1935. By 1950, they entered the paper cup business. The family voted 14-1 against the move, but Joseph convinced them to agree.
The company formed Sweetheart Plastics as a subsidiary in the 1950s. The Sweetheart name was inspired by a picture of two children using straws to drink a milkshake from the same glass, their heads forming a heart. Its first products included plastic dishes for ice cream sundaes and plastic covers for paper cups. In 1957, it began producing plastic containers for dairy producers. By the early '60s, paper products made up 75% of the company's volume.
Maryland Cup Corporation held its IPO in February 1960, consolidating 32 separate companies controlled by the Shapiro family. It had 20 plants in 13 states at the time and Joseph Shapiro was named chairman and his son-in-law Merrill Bank served as CEO. Company headquarters were moved to Baltimore. In 1962, Sweetheart opened a new plant in Wilmington, Massachusetts to produce plastic cups, plates, bowls, food containers, and compartmented plastic plates.
The company soon held the distinction of being the world's largest producer of ice cream cones and drinking straws. During the 1960s, Maryland Cup picked up commercial customers, including Dairy Queen, A&W Root Beer, Disneyland, and the Orange Bowl. It also developed clamshell foam containers for McDonald's. It also expanded through the acquisition of the Flex Straw Company International in 1969, as well as the opening of a facilities in the United Kingdom and Manchester, New York in 1970. By this time the company operated 27 plants, including those in Los Angeles, Chicago, Dallas, St. Louis, Atlanta, and Pittsburgh.
As Americans replaced china with plastic, Maryland Cup accounted for 20- 25% of the annual sales in the paper and plastic dinnerware market by 1980. The company had 14 disposable products factories, 10 Eat-It-All ice cream cone bakeries, and joint ventures in the UK, Canada, Netherlands, and Japan.
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Sweetheart Cup Company
Sweetheart Cup Company was a North American company that made paper cups, plastic cups and related products. In 2004, Sweetheart was acquired by the Solo Cup Company, which itself was acquired by Dart Container on May 4, 2012.
The company's brands included Sweetheart, Trophy, Lily, Preference, Jazz, Simple Elegance, Silent Service, and Guildware.
In 1911, Russian immigrants and brothers Joseph, Isaac, Nathan, and Samuel Shapiro, formed and ice cream cone business, called Eastern Baking Company, in Boston. In 1920, they moved the business to Owings Mills, Maryland in the hopes of pursuing year-round ice cream sales. It was incorporated as the Maryland Baking Company in 1926. A Chicago branch was opened in the 1930s. The family would set up independent companies in each city, open a warehouse, and then make ice cream until the market justified opening a factory.
The company then began to diversify, first expanding to plastic drinking straws in 1933, then paperbook matches in 1935. By 1950, they entered the paper cup business. The family voted 14-1 against the move, but Joseph convinced them to agree.
The company formed Sweetheart Plastics as a subsidiary in the 1950s. The Sweetheart name was inspired by a picture of two children using straws to drink a milkshake from the same glass, their heads forming a heart. Its first products included plastic dishes for ice cream sundaes and plastic covers for paper cups. In 1957, it began producing plastic containers for dairy producers. By the early '60s, paper products made up 75% of the company's volume.
Maryland Cup Corporation held its IPO in February 1960, consolidating 32 separate companies controlled by the Shapiro family. It had 20 plants in 13 states at the time and Joseph Shapiro was named chairman and his son-in-law Merrill Bank served as CEO. Company headquarters were moved to Baltimore. In 1962, Sweetheart opened a new plant in Wilmington, Massachusetts to produce plastic cups, plates, bowls, food containers, and compartmented plastic plates.
The company soon held the distinction of being the world's largest producer of ice cream cones and drinking straws. During the 1960s, Maryland Cup picked up commercial customers, including Dairy Queen, A&W Root Beer, Disneyland, and the Orange Bowl. It also developed clamshell foam containers for McDonald's. It also expanded through the acquisition of the Flex Straw Company International in 1969, as well as the opening of a facilities in the United Kingdom and Manchester, New York in 1970. By this time the company operated 27 plants, including those in Los Angeles, Chicago, Dallas, St. Louis, Atlanta, and Pittsburgh.
As Americans replaced china with plastic, Maryland Cup accounted for 20- 25% of the annual sales in the paper and plastic dinnerware market by 1980. The company had 14 disposable products factories, 10 Eat-It-All ice cream cone bakeries, and joint ventures in the UK, Canada, Netherlands, and Japan.
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