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Trend Records (UK label)
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Trend Records (UK label)
Trend Records was an English Record label which existed from the late 1960s until the early 1970s. It issued recordings by such notable artists and personalities as Consortium, The Foundations, Audrey Hall, Marcus Lipton, Julie Stevens, Warm Dust and Colin Young.
In February 1968, the label was launched. They had entered into a deal with Associated Records. Promotion was handled by Richard Eddy of Trend and Andrew Vere of Saga Records. All of the acts that had been signed to Barry Class' company Barry Class Management would have their recordings issued on the label. One act, The Foundations that Class managed would not have their recordings issued on Trend. Prior to the February launch, Class was speculating on issuing budget records.
Trend Records was one of the Class group of companies which also included Class Destination Inc., Class Management, Class Theatrical Agency and the Disci chain of record shops.
In 1968, the label was headquartered at Classic House, 113 Westbourne Grove, London W.2. It appears that for a period of time in 1968, Curtis Clements was employed as an assistant.
In February, 1968, Beat Instrumental reported that the two first releases for Trend Records were "Breaking up A Dream" by the Ways and Means and "Speak to Me" by The Explosion. Both records to be available on the 9th. Also that month on the 23rd, "Step Down" by the Rangers would be issued. The Ways and Means were a group that was managed by Scotsman Ron Fairway. The group had previously released a single, "Sea of Faces" bw "Make the Radio a Little Louder" on the Pye label which got to no. 41 on the Radio Caroline charts on the week beginning January 21, 1967. With their release on Trend, "Breaking Up A Dream", said to be their finest recording, it was in a different musical direction from the surf music covers that had been doing. The band eventually became Chaucer's Tales.
A producer for the label at the time was Eric Allandale who played trombone for The Foundations.
In January 1969, Hong Kong group, Danny Diaz & The Checkmates won the Hong Kong's Battle of the Sounds contest which was organised by Levi Strauss. They also won a $10, 000 recording contract with Trend Records. The result was the single, "Solomon Grundy" backed with "Goodbye Baby" which was released in the UK on Pye 7N 17690. They were pictured with The Foundations in the Record Mirror February 8 issue who were hosting the group who were in London for the single's launch. Foundations manager Barry Class had arranged for them to come to the UK.
The Seventies Sevens website says that it was reported in the November 5, 1969 issue of Record Retailer that songwriters, David Myers and John Worsley left Southern Music to join Barry Class' Trend label that year. They wrote "Baby, I Couldn't See" for The Foundations. Eric Allendale who had been taken on as a producer for Trend in 1968 co-directed the song's recording with Worsley. It was a Trend production and Barry Class was the executive producer. Backed with Colin Young's composition "Penny Sir", it was released on single, Pye 7N 17849 in 1969. It became a minor hit in Holland, making it on to the Dutch Tipparade chart. It peaked there at no. 8 on week three.
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Trend Records (UK label)
Trend Records was an English Record label which existed from the late 1960s until the early 1970s. It issued recordings by such notable artists and personalities as Consortium, The Foundations, Audrey Hall, Marcus Lipton, Julie Stevens, Warm Dust and Colin Young.
In February 1968, the label was launched. They had entered into a deal with Associated Records. Promotion was handled by Richard Eddy of Trend and Andrew Vere of Saga Records. All of the acts that had been signed to Barry Class' company Barry Class Management would have their recordings issued on the label. One act, The Foundations that Class managed would not have their recordings issued on Trend. Prior to the February launch, Class was speculating on issuing budget records.
Trend Records was one of the Class group of companies which also included Class Destination Inc., Class Management, Class Theatrical Agency and the Disci chain of record shops.
In 1968, the label was headquartered at Classic House, 113 Westbourne Grove, London W.2. It appears that for a period of time in 1968, Curtis Clements was employed as an assistant.
In February, 1968, Beat Instrumental reported that the two first releases for Trend Records were "Breaking up A Dream" by the Ways and Means and "Speak to Me" by The Explosion. Both records to be available on the 9th. Also that month on the 23rd, "Step Down" by the Rangers would be issued. The Ways and Means were a group that was managed by Scotsman Ron Fairway. The group had previously released a single, "Sea of Faces" bw "Make the Radio a Little Louder" on the Pye label which got to no. 41 on the Radio Caroline charts on the week beginning January 21, 1967. With their release on Trend, "Breaking Up A Dream", said to be their finest recording, it was in a different musical direction from the surf music covers that had been doing. The band eventually became Chaucer's Tales.
A producer for the label at the time was Eric Allandale who played trombone for The Foundations.
In January 1969, Hong Kong group, Danny Diaz & The Checkmates won the Hong Kong's Battle of the Sounds contest which was organised by Levi Strauss. They also won a $10, 000 recording contract with Trend Records. The result was the single, "Solomon Grundy" backed with "Goodbye Baby" which was released in the UK on Pye 7N 17690. They were pictured with The Foundations in the Record Mirror February 8 issue who were hosting the group who were in London for the single's launch. Foundations manager Barry Class had arranged for them to come to the UK.
The Seventies Sevens website says that it was reported in the November 5, 1969 issue of Record Retailer that songwriters, David Myers and John Worsley left Southern Music to join Barry Class' Trend label that year. They wrote "Baby, I Couldn't See" for The Foundations. Eric Allendale who had been taken on as a producer for Trend in 1968 co-directed the song's recording with Worsley. It was a Trend production and Barry Class was the executive producer. Backed with Colin Young's composition "Penny Sir", it was released on single, Pye 7N 17849 in 1969. It became a minor hit in Holland, making it on to the Dutch Tipparade chart. It peaked there at no. 8 on week three.