Tōkai Television Broadcasting
Tōkai Television Broadcasting
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Tōkai Television Broadcasting

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Tōkai Television Broadcasting

JOFX-DTV (channel 1), branded as Tokai Television, is a Japanese television station serving as an affiliate of the Fuji News Network and the Fuji Network System for the Chūbu region. Owned and operated by Tokai Television Broadcasting Co., Ltd., its headquarters and studios are located at the Tokai Hoso Kaikan buildings in the Higashi-ku ward of Nagoya, Aichi Prefecture.

The Headquarters are located at 14-27, Higashi-Sakura Itchome, Naka-ku, Nagoya, Aichi Prefecture, Japan. Branch offices exist in Tokyo at Hibiya Chunichi Building, 1–4, Uchisaiwaicho Nichome, Chiyoda, Tokyo and Osaka at Breeze Tower, 4–9, Umeda Nichome, Kita-ku, Osaka, Osaka Prefecture.

In 1957, seven companies applying for the third television broadcasting license in the Tokai region made a bid: Tokai Broadcasting, Tokai TV, Tokai Radio, Kinki Tokai Broadcasting, Nippon Color TV, Nagoya Broadcasting and Nippon Television. Tokai Broadcasting, Tokai TV, Tokai Radio, and Kinki Tokai Broadcasting merged to form New Tokai Television and obtained a broadcasting license on October 22, 1957.

It was anticipated that New Tokai TV would broadcast on channel 1 in the Tokai region, although there were voices[who?] in the postal office who believed that channel 1 should be used by CBC, as it was historically the first station to broadcast. However, CBC was willing to continue to use channel 5, as its frequency was widely known, and the number was located in the center of the TV channel switching dial at that time. Therefore, Tokai TV used channel 1.

On December 1 of the same year, New Tokai TV set up an office in the New Nagoya Building, and began preparations for broadcasting. On January 20, 1958, the headquarters were established in Higashishincho, Higashi-ku, Nagoya City, and on February 17 the name was changed to Tokai Television, referred to in short as THK.

On December 18, Tokai TV began airing test signals, and began trial broadcasting on December 21. At 11:15 on December 25, Tokai TV officially started broadcasting, becoming the 17th private TV station in Japan. At the beginning of the broadcast, Tokai TV and Kansai TV established a network relationship. In 1959, with the launch of Fuji TV, Tokai TV joined the network with Fuji TV as the flagship station, but also broadcast some programs from both Nippon TV and NET TV. In 1961, THK abolished the off-air period in the afternoon and broadcast continuously from morning to evening. With the launch of Nagoya TV in 1962, Tokai TV stopped broadcasting programs from Nippon TV and NET TV, and became a member of the Fuji TV network. In 1964, Tokai TV broadcast a color program for the first time (the British series Stingray), which was being networked by Fuji TV. Four years later, self-produced programs were produced in color, the first being Kazuo Hasegawa's Masterpiece Series.

In 1965, Tokai TV adopted a new logo, designed to the concept of "gazing at the modern eye". In 1968, in order to adapt to the arrival of the color TV era, THK changed the color of the central circular part of the logo from black to blue. On May 18 Masahiko Harada's match against Ed Geoffrey, broadcast by Tokai TV, set a record rating of 68%, making the boxing broadcast a signature program of the Fuji TV series. In 1967, as part of the local business contribution, Tokai Television donated a fountain to Nagoya City, which was set up in Sakae Park. Tokai TV produced many commemorative programs on the occasion of its 10th anniversary, among which the TV series Hida Koshito was affirmed[clarify] by the Meiji Centennial Art Festival. This period was also the first peak in viewership for Tokai TV. In 1967 and 1968, Tokai TV won the triple crown of ratings[clarify] for two consecutive years. In 1970, Tokai TV became the first company in the Japanese TV industry to have a two-day weekend. In 1977, Tokai TV's pre-tax profit exceeded 10 billion yen.

In 1982, Tokai TV won the Triple Crown of ratings again for the first time in 14 years, due to the increase in the ratings of Fuji TV and an increase in the ratings of the baseball broadcast of games played by the Chunichi Dragons. Tokai TV's average ratings throughout the day reached 9.3%, 18.5% during prime time, and 17.7% during the evening. From the third week of May 1984 to the fourth week of September 4, 1987, Tokai TV ranked first in the average ratings of the whole day for 176 consecutive weeks. Tokai TV's ratings triple crown lasted for 16 years, from 1982 to 1997. In 1987, Tokai TV's pre-tax profit exceeded 20 billion yen, and they aired the 30th anniversary documentary Big White Night Journey to the Extreme North of the Soviet Union, broadcast throughout Japan. In April 1988, Tokai TV started 24-hour broadcasting at weekends.

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