Hubbry Logo
search
logo

TMF Nederland

logo
Community Hub0 Subscribers
Write something...
Be the first to start a discussion here.
Be the first to start a discussion here.
See all
TMF Nederland

TMF (abbreviation of The Music Factory) was a 24-hour music channel operated by Viacom International Media Networks in the Netherlands. The channel was previously in every standard TV package, but it ceased operating on 1 September 2011. The channels operations were based in Amsterdam. The channel was previously known as TMF6 and TMF9.

TMF was launched on 1 May 1995 by Lex Harding (then director of Radio 538), producer Herman Braakman, director Ewart van der Horst and multimedia company Arcade. It was the first Dutch music station competing against MTV Europe within the region. The Netherlands did not at that time have its own music station, in most municipalities, only English-language MTV Europe could be received. At first, TMF had a limited reach within the Netherlands, but this quickly increased. The nascent channel featured Sylvana Simons, Bridget Maasland, Isabelle Brinkman, Fabienne de Vries, Ruud de Wild, Michael Pilarczyk, Wessel van Diepen and Erik de Zwart as its VJs. During the years the VJ line-up changed to include Tooske Breugem, Daphne Bunskoek and Mental Theo. The last VJs on the channel included Miljuschka Witzenhausen and Nikkie Plessen.

The first clip that aired on TMF was "Too Much Love Will Kill You" by Brian May.

In the first months of 1995, the station went as TMF6. TMF then had to share a channel on many cable networks with TV10 Gold. TMF sent initially only eight hours a day new programs, from 16:00 to 24:00. During the other hours of the programs were repeated. TMF6 began on May 1, 1995, to broadcast and shared in the early months of a station with the channel TV10 Gold. Both stations were part of media company Wegener Arcade. TMF6 sent out in the afternoon to 6pm; After this time the programming was done by TV10 Gold. Because TV10 Gold gained woefully low ratings, Wegener Arcade developed in the autumn of 1995 a plan for the channel to form in TV10. In that way it had to "repeat channel TV10 its "dowdy" image to get rid. Simultaneously TMF6 should be broadcast on a private news channel.

In 1995 both went SBS6 and Veronica started. Both channels claimed channel 6. blazed a fierce battle between the two stations, which eventually (unofficially) was won by SBS6. Veronica therefore took 6 out of its logo and TMF turned in the autumn of 1995, the number 6, so that the channel TMF9 has been called.[citation needed] After the acquisition by MTV in 2002, the figure 9 from the logo disappeared The station was officially now just TMF. On August 2, 2005 9 came back into the TMF logo but kept the channel still officially called TMF. 9 is probably a counterattack on the Discovery Channel, which was launched action a day earlier in Netherlands to put/get the channel on 9.[citation needed] Also TV Gelderland called to program its viewers the station on preset choice test 9. Later the station was drastically changed with a new style logos, commercials and programs. Here the 9 disappeared.

In the beginning TMF's viewing figures were still very low, but within a few years the figures were higher than those of competitor MTV.[citation needed] Eventually TMF's success in Netherlands mean that also in Belgium, the United Kingdom and Australia a TMF channel was started. From these channels, the Belgian was the only TMF channel which still broadcast, this has also been shut down on November 1, 2015, and was replaced by Comedy Central.

Because of the great success that had TMF took over in 2002 MTV Networks shares on TMF. TMF was from that moment an interactive music station (SMS-based games in video clips) with minimal presentation; almost all VJs and TMF programs were transferred to the (new) Dutch MTV. A policy change was instituted in 2003 and 2004, making a number of programs that were transferred to MTV in 2002, came back again on TMF, including Mental Theo on the Road, presented by Mental Theo, and the Top 40, presented by Jeroen Nieuwenhuize. Both programs, though, are from the tube removed because TMF wanted to get a younger and hipper character.

Despite the launch of a local MTV Netherlands channel within the region in 2000. TMF continued to surpass MTV in audience ratings. To counteract this competition in 2002, MTV Networks Europe purchased TMF's operations in the Netherlands and Belgium. TMF shifted it attention towards more interactive programming, whilst some music programming from TMF was moved to MTV Nederland such as Mental Theo on the Road and Top 40 before moving back to TMF.

See all
User Avatar
No comments yet.