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TV by the Numbers

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TV by the Numbers

TV by the Numbers was a website devoted to collecting and analyzing television ratings data in the United States that operated from 2007 to 2020. It was a part of Nexstar Media Group's Zap2it television news/listings site.

An Internet and statistical analyst, Robert Seidman had previously worked for IBM and Charles Schwab, and published an online newsletter about the Internet and AOL before founding TV by the Numbers; Bill Gorman had been an AOL executive until 1998, and had read Seidman's column. Friends since the early 1990s when they met near Washington, D.C., both were fond of television, as Gorman loved numbers and Seidman enjoyed statistics relating to it; the subject of television ratings data entered into one of their conversations. Gorman was dismayed at being unable to find other blogs devoted solely to television data, and after a Google search confirmed this, he and Seidman thought of the idea for a website devoted solely to the subject. In Gorman's words, while there were sites devoted to disseminating certain subjects, "there was no site that did the same thing for the television industry. That is, compile the numbers in a way, and analyze them in a way, that consumers would understand". Gorman elaborated in a 2010 interview:

We try to focus on publicly available facts. We're not breaking any news. We're not interviewing people to try to get the last bit of juicy gossip. We focus on publicly available, either ratings or financial information, and what that likely means for your favorite show. Whether they're coming back or going away.

On June 30, 2009, in response to pressure from Nielsen Media Research, TV by the Numbers made large changes to their archives. The main ratings archives no longer go past 2 weeks prior to the date a reader accesses them.

On November 10, 2010, TV by the Numbers announced that they were partnering with TV news website Zap2it. As a result, the website's URL changed to a subdomain of the zap2it.com domain. In addition, Zap2it features such as TV listings began to appear on the site.

In response to The New York Times' decision in 2011 to start charging for access to online content, Gorman wrote an article stressing his website will remain free.

In January 2012, Gorman and Seidman expressed interest in hiring writers to do the day-to-day writing on their site. On February 12, 2012, they announced that Sara Bibel and Amanda Kondolojy would be joining the website.

On April 3, 2014, Zap2It owner Tribune Digital Ventures purchased the site in full.

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