Tampax
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| Tampax | |
|---|---|
 | |
| Product type | Tampon |
| Owner | Procter & Gamble |
| Country | United States |
| Introduced | 1931[1] (as Tampax Sales Corporation) |
| Markets | World |
| Previous owners | Tampax Incorporated Tambrands, Inc. |
| Website | www |
Tampax (a portmanteau of tampon and packs) is a brand of tampons currently owned by Procter & Gamble. It was based in White Plains, New York, United States, until its sale to Procter & Gamble in 1997.[2] It is a subsidiary of P&G's Always brand and is sold in over 100 countries.
The product was designed by Earle Haas, who filed a patent in the 1930s.[3][4] The original product was designed from the start as flushable and biodegradable.[citation needed]
History
[edit]In 1937, Tampax worked with McCann Erickson for its marketing campaigns. In 1949, the brand appeared in more than 50 stores. From 1930s to 1940s Tampax chose sportswomen as their brand ambassadors.[5]
Tampax conducted medical studies in 1945 to prove the safety of tampons.[6]
Courteney Cox appeared in a 1985 Tampax ad notable for making her the first person to use the word "period" in an American television commercial.[7][8]
Marketing for the product includes the company's BeingGirl website.[9][10]
Tampax was an independent company based in Palmer, Massachusetts and headquartered in New York City for over 50 years. Renamed Tambrands, Inc. in 1984, the company was purchased by Procter & Gamble in 1997. Tampax is available in over 100 countries; there is no distribution in Germany and Austria.
References
[edit]- ^ Davis, Dyer; et al. (May 1, 2004). Rising Tide: Lessons from 165 Years of Brand Building at Procter and Gamble. Harvard Business Press. p. 426. ISBN 9781591391470. Retrieved May 7, 2013.
- ^ "Procter & Gamble Acquiring Tambrands". Los Angeles Times. 1997-04-10. Retrieved 2023-08-07.
- ^ Fetters, Story by Ashley (2015-06-01). "The Tampon: A History". The Atlantic. ISSN 1072-7825. Retrieved 2023-08-07.
- ^ JR Thorpe (2015-11-19). "The Bizarre History Of The Tampon". Bustle. Retrieved 2023-08-07.
- ^ Schultz, Jaime (2014-03-15). Qualifying Times: Points of Change in U.S. Women's Sport. University of Illinois Press. ISBN 9780252095962.
- ^ Delaney, Janice; Lupton, Mary Jane; Toth, Emily (1988). The Curse: A Cultural History of Menstruation. University of Illinois Press. ISBN 9780252014529.
- ^ "Courteney Cox updates groundbreaking tampon advert for menopause". September 20, 2022 – via www.bbc.com.
- ^ "Take a Bizarre Look Back at Period Products Used Throughout History". Women's Health. January 30, 2015.
- ^ Palmer, Alex (January 1, 2011). "Marketers strike a balance between skeptical teens and their cautious parents". Direct Marketing News. Archived from the original on October 15, 2014. Retrieved March 30, 2012.
- ^ Nutter, Blaise (August 31, 2009). "5 rules for marketing in niche social networks". iMediaConnection. Archived from the original on August 29, 2011. Retrieved March 30, 2012.