Hubbry Logo
DownyDownyMain
Open search
Downy
Community hub
Downy
logo
7 pages, 0 posts
0 subscribers
Be the first to start a discussion here.
Be the first to start a discussion here.
Downy
Downy
Downy
View on Wikipedia
from Wikipedia
Downy
OwnerProcter & Gamble
CountryUnited States
Introduced1960; 65 years ago (1960)
Related brandsLenor (Europe, Russia, Taiwan, Japan and Hong Kong)
MarketsWorldwide
Websitewww.downy.com

Downy, also known as Lenor in Europe, Taiwan and Japan, is an American brand of fabric softener produced by Procter & Gamble that was introduced in 1960.

Brand history

[edit]

Lenor is a brand name of fabric softener and dryer sheets, also produced by P&G, sold in Europe, Russia and Japan. Lenor fabric softener had entered China in 2007[1] but was subsequently discontinued.[2] Scent beads under the brand Downy have been sold in China since December 2017.[3] Plans to rebrand Lenor as Downy in the UK were dropped in 2002.[4]

Awards

[edit]

For the company's national and international experience in sustainable development, and eco-friendly products, the Environment Possibility Award conferred the "Environmental Heroes of the Year" to Downy in 2012.[5]

Advertising

[edit]

Amy Sedaris and Tituss Burgess were hired to promote the Downy/Lenor Unstoppables In-Wash Scent Boosters range in both the US and the UK.[when?] The commercials were filmed by Grey Advertising. Its most recent television commercial features the Backstreet Boys.[as of?]

See also

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Downy

View on Grokipedia
from Grokipedia
Downy is an American brand of fabric conditioner and laundry care products owned by Procter & Gamble, launched in 1960 as the first concentrated liquid fabric softener in the United States to soften fabrics, reduce wrinkles, and brighten whites. The brand, marketed internationally as Lenor in regions including Europe, Japan, and Taiwan, offers a range of products designed to enhance fabric softness, eliminate static cling, provide long-lasting freshness, and protect clothing from stretching, fading, pilling, and fuzz. Key innovations include the 1987 introduction of Downy April Fresh dryer sheets for added convenience in static reduction and fragrance, the 2011 launch of Unstopables in-wash scent booster beads for extended odor control, and the 2012 debut of Downy Infusions with touch-activated scents. In addition to softening and freshening, Downy products emphasize fabric protection and ; for instance, using Downy can extend the life of up to three times, helping to lower overall environmental impact from waste. As of 2025, Downy remains a market leader in the fabric care category, available in over 50 countries with formulations like Ultra Downy for concentrated performance and Free & Gentle for sensitive skin, continuing to evolve with consumer needs for elimination and eco-friendly options.

Brand Overview

Ownership and Launch

Downy has been owned by (P&G) since its inception, as a brand developed within the company's extensive portfolio of household care products. P&G, a with a long history of innovation in solutions, played a pivotal role in advancing fabric care technologies, including the introduction of synthetic detergents that transformed practices but also created new challenges for maintenance. In the late 1950s, P&G developed Downy specifically to address the fabric stiffness and harshness resulting from the widespread use of early synthetic detergents, which effectively cleaned but removed natural lubricants from fibers, leading to discomfort and static buildup during laundering. These detergents, such as P&G's own launched in 1946, excelled in but often left clothes feeling rigid due to residue and mechanical agitation in washing machines. Downy's formulation was designed as a rinse-added product to restore softness by lubricating and coating fabric fibers, thereby reducing static cling and improving overall wearability. Downy made its official U.S. market entry through a test launch in 1960, positioning it as the first major commercial and quickly establishing a new category in household laundry care. By 1961, it achieved full national availability, with its initial conditioner formulation—typically an aqueous dispersion of cationic at 3-8% concentration—enabling easy integration into the rinse cycle to coat fibers effectively. This innovation helped P&G capture significant , as Downy addressed a growing consumer need for enhanced fabric comfort amid the boom in synthetic textiles and home appliances.

International Presence

Outside the United States, Downy is primarily marketed under the Lenor brand name in Europe, Japan, Taiwan, Hong Kong, and Russia, a naming convention established since the 1960s. The Lenor brand was first launched by Procter & Gamble in Germany in 1963 as the inaugural fabric softener on the European market, quickly expanding across the continent to meet growing demand for laundry care innovations. In contrast, the Downy name is retained in the Americas and select Asian markets, including Vietnam, to align with regional brand recognition and marketing strategies. In Vietnam, a popular variant known as Downy Tinh Khôi is evaluated as having long-lasting fragrance ("thơm lâu"), featuring a fresh and cool scent that lingers on clothes from a few days to about 1 week depending on storage conditions and weather; the product uses Downy's long-lasting fragrance technology. A notable attempt to unify branding occurred in the in 2000, when rebranded Lenor fabric conditioner as Downy to capitalize on the established U.S. name. However, the change faced resistance due to consumers' strong familiarity with Lenor, leading to confusion and declining sales; the rebranding was reversed in 2002, restoring the Lenor name with a focus on crease control features. Downy products, encompassing both Lenor and Downy variants, are currently available in more than 50 countries globally, reflecting 's extensive international distribution network. Formulations are often adjusted for local conditions and preferences to optimize and appeal in diverse markets. Lenor product lines, including in-wash scent boosters equivalent to Downy's Unstopables, feature similar innovations tailored to regional preferences, such as non-stop perfume freshness options.

Historical Development

Origins and Early Innovation

In the mid-1950s, (P&G) initiated research into fabric softening agents amid the rise of synthetic detergents and automatic washing machines, which often left clothes feeling harsh, stiff, and susceptible to static cling due to the removal of natural oils from fibers. Scientists at P&G focused on quaternary ammonium compounds (quats), a class of cationic known for their ability to lubricate and synthetic fibers by forming a thin, hydrophobic layer that reduces friction and enhances smoothness. Testing phases conducted throughout the late addressed key challenges posed by innovations, such as electric dryers that exacerbated static cling through heat-generated and drying shrinkage from uneven in synthetic blends. P&G's experiments refined quat formulations to mitigate these issues, ensuring effective softening without compromising fabric integrity or color retention. By 1960, P&G developed a emphasizing rinse-added application, where the softener was introduced during the final rinse cycle to deposit quats directly onto fabrics and avoid interactions with anionic residues that could cause buildup or reduced . This design innovation prevented the formation of insoluble complexes in wash water, allowing for consistent performance across various conditions. Early consumer trials of the revealed a marked for treated fabrics, with participants reporting superior softness, reduced wrinkling, and improved tactile comfort over untreated laundry, validating the technology's potential. These efforts culminated in Downy's commercial launch the following year.

Key Milestones and Rebranding

Downy quickly established dominance in the U.S. market following its launch in , becoming the category leader through its innovative quaternary compound-based formula that provided superior softening and static reduction compared to competitors. By the mid-1960s, the brand had captured a significant portion of the market, reflecting Procter & Gamble's aggressive and product positioning that emphasized fabric and freshness. In the 1970s, Downy expanded its appeal by introducing scented variants, with the iconic April Fresh fragrance debuting in the mid-1970s to meet consumer demand for enhanced sensory experiences in laundry care. This innovation marked a shift toward fragrance-driven differentiation, helping sustain the brand's growth amid rising competition. The 1980s saw further product evolution with the launch of Downy April Fresh dryer sheets in 1987, extending the brand's softening benefits to the drying cycle and addressing static cling more effectively for consumers using dryers. Internationally, Procter & Gamble pursued brand alignment in Europe during the late 1990s and early 2000s, where Downy competed with the established Lenor nameplate; in 1999, Downy was introduced across Europe alongside Lenor to leverage global equity, while a 2002 attempt to rebrand Lenor Fabric Enhancer as Lenor Downy in the UK aimed to unify the portfolio but was ultimately reversed due to market resistance. The brought a focus on sustainability for Downy, aligning with Procter & Gamble's broader environmental goals; in 2005, the company launched Downy Simple Pleasures, a line incorporating natural essential oils for fragrance, as part of efforts to reduce synthetic ingredients and enhance eco-friendliness in fabric care formulations. This initiative reflected testing and development toward more biodegradable components, supporting P&G's commitment to safer environmental profiles in household products.

Product Portfolio

Core Fabric Softeners

Downy liquid fabric conditioners, such as Ultra and variants, serve as the brand's foundational products for softening during the washing process. These conditioners are added to the rinse cycle, where they deposit a thin layer of conditioning agents onto fabric fibers, reducing and enhancing smoothness. The primary active ingredients include cationic like diethylester dimethyl ammonium chloride, which carry a positive charge that binds effectively to negatively charged fabric surfaces, such as , to provide lasting softness and static control. Key scent options in the liquid lineup include the signature April Fresh, a light floral fragrance combining clean and sweet notes, alongside Cool Cotton for a fresh, airy clean scent and Purity, which blends sunshine, sweet fruit, and ocean waves. In Vietnam, the Downy Tinh Khôi variant is popular for its notably long-lasting fragrance, utilizing Downy's long-lasting fragrance technology. It is rated as having a fresh cool scent that lingers on clothes from a few days to about one week, depending on storage conditions, weather, fabric type, washing method, and climate. User reviews indicate the fresh cool aroma remains noticeable for varying periods, with some noting it fades faster on certain materials or in humid climates. These formulations not only infuse long-lasting freshness but also protect clothes from common wear, including fading of colors, stretching of fibers, and accumulation of fuzz or pilling over multiple washes. For instance, regular use helps maintain fabric integrity by minimizing breakage from high-speed spinning in modern washers. Complementing the liquids are Downy dryer sheets, designed specifically for use in the drying cycle to further reduce static cling and infuse scents directly into fabrics through heat activation. These sheets release softening agents and fragrance as they tumble with clothes, providing an additional layer of protection against wrinkles and static buildup, particularly beneficial for synthetic materials. Available in matching scents like April Fresh, one sheet is typically sufficient per dryer load to achieve optimal results. Usage guidelines for liquid conditioners recommend measuring 1 to 2 capfuls per load, depending on load size—such as one capful for medium loads—poured into the washer's dispenser or directly into the rinse to avoid dilution issues. These products are fully compatible with high-efficiency (HE) washers, ensuring effective performance without residue buildup in low- cycles. Dryer sheets require no , simply tossing one into the dryer before starting the cycle.

Scent Boosters and Innovations

Downy introduced Unstoppables In-Wash Scent Beads in 2011 as a pioneering add-on product designed to extend fragrance longevity beyond traditional fabric softeners. These beads utilize perfume micro-capsules that adhere to fabrics during the wash cycle, releasing scent gradually through friction and motion over multiple uses. The technology provides up to 12 weeks of freshness from wash to wear, outperforming standard detergents by delivering sustained aroma even after repeated laundering. Building on core scents like April Fresh, Unstoppables expanded Downy's scent portfolio with variants such as Lush and Paradise, emphasizing enhanced durability for everyday laundry routines; in July 2025, the brand launched the Unstoppables Unlimited Collection, featuring luxury fine fragrances developed by world-class perfumers, such as N.26 (rose, honey nectar, oakmoss). Internationally, similar in-wash scent boosters are offered under the Lenor brand, including variants such as Lenor Unstoppables, marketed with non-stop freshness claims; these consist of scented beads added directly to the washing machine drum before clothes, providing long-lasting fragrance for up to 12 weeks in storage, designed to boost scent without softening fabrics, and compatible with all fabrics and washing machines. In 2022, Downy launched its Odor Defense innovation through the Rinse & Refresh line, addressing persistent malodor challenges in laundry. This fabric rinse targets embedded odors in and , eliminating them in a single application without a full wash cycle. Developed in response to surveys indicating malodor as a top issue for 1 in 3 households, the formula employs 3X odor power to neutralize residues from sweat, smoke, and environmental factors, restoring freshness efficiently. Available in scents like Active Fresh, it integrates seamlessly with existing Downy products, offering a targeted solution for odor-prone items such as wear and bedding. Downy's commitment to inclusive innovations continued in 2025 with the release of Gentle Soft + Fresh, a dye-free formulated for sensitive skin. This light-perfume variant combines softening agents with a subtle fragrance, dermatologist-tested to minimize irritation while maintaining fabric protection and freshness. The product launched alongside an audio marketing , featuring the "Almost Scandalously Soft Stories" series of romance audiobooks on , narrated by celebrities to evoke sensory comfort and promote the line's gentle efficacy. Offered in scents like Ocean Mist and , it caters to growing demand for options without compromising performance. Complementing these scent-focused advancements, Downy's WrinkleGuard and Rinse & Refresh lines provide on-the-go care solutions that enhance and reduce efforts. WrinkleGuard fabric conditioner penetrates fibers to relax them during , preventing formation and allowing clothes to smooth out with minimal handling. Paired with the Rinse & Refresh spray, these products enable quick refreshing of garments between washes, significantly cutting down on time—tests show up to a 50% reduction in ironing needs for treated fabrics. Ideal for and busy lifestyles, the duo eliminates static and odors while preserving garment integrity, reflecting Downy's evolution toward multifunctional, user-centric innovations.

Marketing Strategies

Advertising Campaigns

Downy's early advertising campaigns in the and centered on the theme of family-oriented softness, portraying the as essential for comfortable, everyday household life. Commercials from this era frequently featured relatable family scenarios, such as children writing home about the fresh scent of their clothes or parents ensuring garments felt inviting after washing, reinforcing the product's role in enhancing tactile experiences like hugs and play. By the , this focus evolved to emphasize "touchable" clothes, as seen in a 1994 spot where Downy was promoted for making fabrics irresistibly soft and static-free, allowing families to enjoy closer, more affectionate interactions. In 2012, Downy aired a high-profile commercial recreating the iconic 1980 ad featuring NFL player "Mean" , but reimagined to promote Unstopables scent beads. In the spot, Greene tosses his sweaty jersey to a young fan, but rejects it due to the odor until using Downy Unstopables makes it fresh, underscoring the product's long-lasting freshness. After an 11-year hiatus, Downy returned to the in 2023 (for ) with a teaser campaign building anticipation around a mystery celebrity testing the 12-week scent guarantee of Unstopables. The ads depicted the masked figure sniffing a over weeks, culminating in a reveal of comedian , who highlighted the beads' enduring performance. The 2021 "Behind Closed Doors" campaign for Unstopables shifted to celebrate private, joyful laundry moments, using 1990s-inspired visuals and music to depict scenarios like impromptu dance parties with freshly scented clothes, emphasizing the hidden excitement of fabric care. Complementing this, the "Forever Downy, Forever Young" initiative focused on family bonds by showing how Downy extends the life of cherished garments through life's milestones, from concerts to daily wear, promoting emotional connections to clothing. As grew prominent in the and , Downy adapted by launching official playlists archiving historical TV spots alongside new content, allowing consumers to revisit classic family-themed ads while introducing modern narratives on freshness and care. These efforts targeted eco-conscious audiences in the by integrating messaging around sustainable fabric protection in campaigns like those for Ultra Downy, which highlight reduced need for frequent washing to conserve resources.

Celebrity Endorsements and Partnerships

Downy has leveraged celebrity endorsements to promote its Unstoppables scent beads, featuring comedian in a series of U.S. and U.K. advertisements starting in 2011. Sedaris appeared in humorous spots highlighting the product's long-lasting freshness, such as the 2012 "New Intern" commercial where she demonstrates the boosters' effectiveness on fabrics. These campaigns positioned Unstoppables as a fun, essential laundry innovation, with Sedaris's quirky persona emphasizing the scent's persistence up to 12 weeks. In 2016, actor succeeded Sedaris as the brand's spokesperson for Unstoppables, starring in the "Fresh Too Feisty To Quit" campaign that aired nationally in the U.S. and extended to the U.K. under the Lenor branding. Burgess's energetic portrayals, like in the "On Laundry and Love" ad, reinforced the product's bold, enduring aroma for clothes and linens. In the 2020s, Downy partnered with the for a television commercial promoting its Rinse & Refresh product, focusing on elimination and fabric freshness. The 2022 spot, titled "Tell Me Why," features the in an performance advising a consumer to use the spray to banish lingering smells from unwashed clothes, tying into nostalgic themes of cleanliness and renewal. This collaboration amplified the product's message through the group's enduring popularity, generating significant social media engagement and views on platforms like . Downy expanded its celebrity-driven promotions in 2025 with the launch of "Almost Scandalously Soft Stories," an audio romance series on tied to the . Narrated by actor , the four-episode series reimagines softness as a sensory escape, with stories emphasizing the product's gentle formula infused with ocean mist scents like crisp rain and . This innovative partnership blends trends with product storytelling, positioning Downy as a brand enhancing everyday intimacy and comfort. The brand has also pursued high-profile tie-ins featuring stars to boost visibility during major events. A notable example is the 2012 pre-game advertisement homage to the iconic 1980 "Mean " spot, starring legend alongside to promote Unstoppables scent boosters. In the parody titled "Stinky," Greene offers his jersey to a young fan, only for Sedaris to reject it due to odor, showcasing the product's freshening power. This nostalgic collaboration aired ahead of , capitalizing on the event's massive audience to introduce Unstoppables to football fans.

Recognition and Impact

Industry Awards

Downy has received several accolades recognizing its innovations in product formulation and marketing strategies within the fabric care industry. In 2021, the brand secured four wins at the Philippine Association of National Advertisers (PANA) Brand Building Awards for its "Bye Bye Bahayrus" campaign, which addressed common household odor challenges in the Philippines. This included a Gold Award in People's Choice for Excellence in Brand Positioning, along with Bronze Awards in Excellence in Brand Effectiveness, Excellence in Customer Relationship, and Excellence in Innovation. The campaign's success highlighted Downy's ability to integrate cultural insights with effective , contributing to stronger consumer engagement in a competitive market. These awards underscore the brand's focus on purpose-driven that resonates locally while aligning with global standards for brand building. Additionally, Downy has consistently been recognized as the market leader in the U.S. fabric softener category based on Nielsen , maintaining the top position in both dollar and volume for its scents, such as April Fresh. This leadership status reflects the brand's enduring impact since its 1961 introduction, with ongoing dominance verified through annual Nielsen reports.

Philanthropic Initiatives

Downy, as part of (P&G), has engaged in several philanthropic initiatives aimed at supporting vulnerable communities through donations, , and sustainability-focused programs. In 2025, Downy announced a with Operation Warm, a dedicated to providing new coats and shoes to , with a to fund these efforts. This collaboration emphasizes the brand's commitment to fostering warmth, confidence, and hope among children facing economic hardships by ensuring access to essential winter clothing and footwear. P&G's ongoing disaster relief programs, including tie-ins under initiatives like Children Without Borders, have provided laundry aid to affected families in disaster zones throughout the 2010s and 2020s. These efforts involve deploying mobile laundry units and distributing hygiene products to restore normalcy and health in crisis areas, such as after hurricanes, floods, and earthquakes, often prioritizing aid for children and families displaced by these events. For instance, the programs have delivered clean clothing and sanitation services to thousands in the U.S. and internationally, helping to prevent disease spread in temporary shelters and recovery sites. In line with sustainability drives, Downy introduced a refill pouch program in 2020 designed to reduce plastic packaging by approximately 50% compared to traditional bottles, encouraging reusable containers while promoting community education on environmental responsibility. This initiative has been integrated into broader P&G efforts to minimize waste, with refill stations and awareness campaigns in select retail and community settings to educate consumers on sustainable laundry practices. By facilitating easier access to eco-friendly options, the program supports local environmental education workshops that highlight the benefits of reduced plastic consumption for future generations. During the in 2020, Downy participated in P&G's extensive relief efforts, which included donations of products to frontline workers and healthcare facilities through partnerships with organizations like to provide essential hygiene and care items amid the crisis. These efforts were part of a larger P&G commitment exceeding tens of millions in value, distributed globally to aid hospitals, shelters, and essential service providers.

Criticisms and Challenges

Health and Environmental Concerns

Downy fabric softeners, particularly older formulations, have contained fragrance chemicals such as , which are associated with allergies, respiratory issues like exacerbation, and potential endocrine disruption. According to a 2022 Environmental Working Group (EWG) analysis, these compounds in scented fabric conditioners can accumulate in the body and contribute to developmental and , with many Downy products receiving moderate hazard ratings for such concerns. However, as of 2025, certain Downy products, such as Unstopables, are formulated without . The Unstoppables scent booster beads, a popular Downy innovation, release volatile organic compounds (VOCs) during use, contributing to indoor air pollution through emissions that interact with household ozone to form secondary pollutants. EWG evaluations of Unstoppables products indicate some risk for respiratory effects, moderate potential for skin allergies and irritation, and moderate concerns for cancer. These VOCs, common in scented laundry additives, can persist in indoor environments and trigger sensitivities in vulnerable populations. Fabric softeners like Downy can lead to residue buildup in machines, fostering mold growth due to the waxy coatings that trap moisture and debris. testing in 2025 highlighted how this accumulation reduces machine efficiency and promotes , particularly in front-loading washers. Additionally, the residue coats fibers, shortening the lifespan of synthetic fabrics by impairing and increasing wear over time, as the softening agents degrade material integrity with repeated use. Quaternary ammonium compounds (quats), key active ingredients in Downy for fabric conditioning, enter wastewater systems and biodegrade slowly in natural environments, leading to accumulation in sediments and toxicity to aquatic life. A 2015 review documented quats' persistence in sewage sludge and surface waters, where they inhibit microbial activity and harm algae, invertebrates, and fish at environmentally relevant concentrations, exacerbating ecological risks in receiving waters. Studies from the 2010s emphasized that while wastewater treatment plants remove much of the load through sorption, residual quats pose ongoing threats to aquatic ecosystems due to their antimicrobial properties. In the , Downy experienced a significant sales decline of 26% for its liquid between 2007 and 2015, attributed largely to millennial consumers who often forgo the product due to unfamiliarity with its benefits or preferences for simpler routines. This downturn mirrored a broader 15% drop in the overall U.S. liquid category during the same period, highlighting shifting demographic behaviors among younger households that prioritize convenience and over traditional additives. Entering the 2020s, Downy saw a partial recovery driven by product innovations such as enhanced scent technologies and eco-friendly formulations, which helped regain consumer interest amid evolving preferences. However, the global category has remained relatively stagnant, with projected annual growth of approximately 3% from 2025 to 2032, reflecting subdued demand influenced by factors like health and environmental concerns that encourage reduced usage. Intensifying competition from eco-conscious brands, including Seventh Generation, has challenged Downy's market dominance by appealing to sustainability-focused consumers seeking plant-based alternatives free of synthetic chemicals. Procter & Gamble is a leading player in the global market, alongside , with the two companies collectively holding about 29% of revenue share as of 2025, though it shares the competitive landscape with Unilever's brands like Comfort. Regionally, Downy demonstrates strength in , particularly in the where it holds a dominant position and benefits from robust market expansion at a CAGR of 4.8% through 2031, fueled by rising disposable incomes and cultural emphasis on fresh-scented . In contrast, its European counterpart, Lenor, has historically faced sales challenges in key markets like , the continent's largest market, due to saturation and shifting consumer priorities toward multifunctional products, though it maintains a significant market presence as of 2025.

References

  1. https://1000logos.net/downy-logo/
  2. https://us.pg.com/brands/
  3. https://downy.com/en-us/downy-history
  4. https://downy.com/en-us
  5. https://downy.com/en-us/fabric-softener
  6. https://adage.com/article/adage-encyclopedia/procter-gamble/98808/
  7. https://us.pg.com/pg-history/
  8. https://vtechworks.lib.vt.edu/bitstream/10919/32307/1/finalthesis1.pdf
  9. https://www.acs.org/education/whatischemistry/landmarks/tidedetergent.html
  10. https://www.stevenebert.com/wp-content/uploads/2014/12/Downy_Case.pdf
  11. https://www.jstage.jst.go.jp/article/jos/56/5/56_5_211/_pdf
  12. https://logos-world.net/lenor-logo/
  13. https://www.lenor.co.uk/en-gb/the-lenor-fabric-conditioner-difference/lenor-history
  14. https://shs.cairn.info/american-firms-in-europe-1880-1980--9782600012591-page-339?lang=en
  15. https://downy.com.vn/
  16. https://www.marketingweek.com/pg-ditches-uk-lenor-rebranding/
  17. https://www.futuremarketinsights.com/reports/fabric-softeners-market
  18. https://www.lenor.co.uk/en-gb/fabric-softener/in-wash-scent-booster
  19. https://pmc.ncbi.nlm.nih.gov/articles/PMC9663149/
  20. https://www.researchgate.net/profile/Runumi-Gogoi/publication/289698991_Fabric_softeners_An_overview/links/64d0b09d806a9e4e5cf58848/Fabric-softeners-An-overview.pdf
  21. https://patents.google.com/patent/WO2011094681A1/en
  22. https://adage.com/article/news/p-g-introduces-downy-europe/25859/
  23. https://www.happi.com/laundry-daze-2/
  24. https://assets.ctfassets.net/oggad6svuzkv/37E5Tetwa4kWywiSO2sSQO/c0387b2ed08295f55e12a79fc99774af/2005_Full_Sustainability_Report.pdf
  25. https://smartlabel.pg.com/00037000106135.html
  26. https://downy.com/en-us/how-downy-works
  27. https://downy.com/en-us/ingredients
  28. https://downy.com/en-us/fabric-softener/liquid-fabric-softener/ultra-downy-april-fresh
  29. https://downy.com/en-us/fabric-softener/liquid-fabric-softener/downy-ultra-cool-cotton
  30. https://downy.com/en-us/fabric-softener/liquid-fabric-softener/intense-purity
  31. https://downy.com/en-us/fabric-softener/dryer-sheets/april-fresh
  32. https://downy.com/en-us/fabric-softener/dryer-sheets
  33. https://downy.com/en-us/fabric-softener-tips/how-to-use-downy/how-to-use-liquid-fabric-softener
  34. https://downy.com/en-us/fabric-softener/scent-beads/unstopables-no-37
  35. https://downy.com/en-us/fabric-softener/downy-unstopables
  36. https://downy.com/en-us/fabric-softener/scent-beads/unstopables-lush-scent
  37. https://us.pg.com/newsroom/news-releases/The-Unstoppables-Unlimited-Collection-Redefines-Laundry-Luxury-with-Fine-Fragrances-for-Everyone/
  38. https://www.lenor.co.uk/en-gb/fabric-softener/in-wash-scent-booster/lenor-unstoppables-fresh
  39. https://www.lenor.co.uk/en-gb/fabric-conditioner-tips/how-to-do-laundry/what-are-inwash-scent-boosters
  40. https://www.businesswire.com/news/home/20220912005818/en/Downy-Releases-Its-Biggest-Innovation-in-Over-30-Years-Bringing-a-New-Way-to-Help-Remove-Tough-Odors-in-Laundry
  41. https://downy.com/en-us/fabric-softener/rinse-and-refresh/active-fresh
  42. https://us.pg.com/newsroom/news-releases/New-Downy-Gentle-Soft--Fresh-Debuts-with-Audio-Romance-Series-Almost-Scandalously-Soft-Stories
  43. https://downy.com/en-us/fabric-softener/liquid-fabric-conditioner/gentle-and-soft-ocean-mist
  44. https://downy.com/en-us/fabric-softener/liquid-fabric-conditioner/wrinkleguard
  45. https://downy.com/en-us/fabric-softener/wrinkle-protection
  46. https://www.youtube.com/watch?v=KrXJR5-vpf4
  47. https://www.youtube.com/watch?v=ARqk2voMWv4
  48. https://www.youtube.com/watch?v=Gv5vKRwSh3k
  49. https://newsfeed.time.com/2012/02/02/classic-mean-joe-greene-ad-gets-a-super-bowl-reboot/
  50. https://thefw.com/mean-joe-greene-downy-commercial/
  51. https://www.adweek.com/brand-marketing/after-11-years-away-downy-returns-to-super-bowl-with-mystery-celebrity/
  52. https://adage.com/article/special-report-super-bowl/pgs-downy-first-super-bowl-commercial-star-mystery-celebrity/2458561/
  53. https://www.adsoftheworld.com/campaigns/behind-closed-doors
  54. https://lbbonline.com/news/go-behind-closed-doors-in-downys-latest-spot-for-unstopables
  55. https://www.ispot.tv/ad/7t99/ultra-downy-ever-young-song-by-pulse
  56. https://www.trendhunter.com/trends/downy-ads
  57. https://www.youtube.com/playlist?list=PL915FDFD8844F8902
  58. https://www.accio.com/t-v2/business/downy-fabric-softener-trends
  59. https://www.adweek.com/brand-marketing/ad-day-downy-134220/
  60. https://www.ispot.tv/ad/7Vmy/downy-unstopable-scent-boosters-featuring-amy-sedaris-and-jimmy
  61. https://www.adweek.com/brand-marketing/ad-day-tituss-burgess-unbreakable-kimmy-schmidt-gets-feisty-downy-173866/
  62. https://www.ispot.tv/ad/AXwM/downy-unstopables-on-laundry-and-love-featuring-tituss-burgess
  63. https://www.ispot.tv/ad/2DMJ/downy-rinse-and-refresh-tell-me-why-featuring-backstreet-boys
  64. https://www.youtube.com/watch?v=x-wGkzkDQXM
  65. https://www.marketingdive.com/news/downy-tells-almost-scandalously-soft-stories-for-spotify-campaign/758165/
  66. https://www.adweek.com/brand-marketing/cokes-classic-super-bowl-ad-gets-stinky-137882/
  67. https://www.adobomagazine.com/advertising-awards/awards-panata-awards-2021-recognizes-countrys-most-effective-and-creative-brand-campaigns/
  68. https://businessmirror.com.ph/2021/12/21/pg-philippines-downy-wins-4-panata-brand-building-awards/
  69. https://us.pg.com/newsroom/news-releases/Downy-Partners-with-Operation-Warm/
  70. https://us.pg.com/community-impact/disaster-relief/
  71. https://www.packworld.com/leaders-new/business-drivers-specialty/sustainability/article/21129929/pg-greatly-expands-ecobox-portfolio
  72. https://www.americares.org/news/2020-0520-procter-gamble-supports-americares-covid-19-response/
  73. https://www.ewg.org/news-insights/news/2022/08/skip-most-toxic-fabric-softeners
  74. https://www.mychemicalfreehouse.net/2025/07/a-toxicologist-reviews-downy-unstopables.html
  75. https://www.ewg.org/cleaners/products/2607-DownyUnstopablesInWashScentBoosterFresh/
  76. https://pmc.ncbi.nlm.nih.gov/articles/PMC3018511/
  77. https://www.consumerreports.org/appliances/laundry/why-fabric-softener-is-bad-for-your-laundry-a5931009251/
  78. https://www.consumerreports.org/appliances/laundry/5-things-our-laundry-expert-would-never-do-a2644605157/
  79. https://pubmed.ncbi.nlm.nih.gov/25770948/
  80. https://pmc.ncbi.nlm.nih.gov/articles/PMC7467655/
  81. https://fortune.com/2016/12/16/millennials-fabric-softener-downy/
  82. https://us.pg.com/blogs/improving-everyday-household-products/
  83. https://www.intelmarketresearch.com/fabric-softener-market-market-market-13326
  84. https://www.6wresearch.com/industry-report/philippines-fabric-softener-market-outlook
  85. https://www.chegg.com/homework-help/questions-and-answers/procter-gamble-p-g-marketing-spotlight-lenor-several-years-ago-procter-gamble-gmbh-p7g-ger-q258344703
Add your contribution
Related Hubs
User Avatar
No comments yet.