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Always (brand)
Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. A sister company of Procter & Gamble, it was first invented and introduced in the United States in 1983 by Tom Osborn, a mid-level employee at Procter & Gamble, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Arab world, Pakistan and Africa. Despite the Always' pads runaway international success, Procter & Gamble almost fired Tom Osborn twice in the early 1980s as he was developing this product.
Always sanitary pads and other products are sold under the brand name Whisper in Japan, Singapore, India, Bangladesh, Nepal, China, South Korea, Philippines, Thailand, Hong Kong, Taiwan, Vietnam, Malaysia, Australia, Cambodia and Indonesia, Lines in Italy, Orkid in Turkey, and both Evax and Ausonia in Spain and Portugal. The 'Always' name is applicable to products sold in the US, Africa (Kenya and Nigeria primarily), Pakistan, and some European countries.
Always products are manufactured in Belleville, Ontario, Canada at a 700,000 sq ft (65,000 m2) plant with 175,000 sq ft (16,300 m2) of warehouse space. The plant is one of Procter & Gamble's largest in North America. Although Always has local factories in the countries that it sells in, in some cases, its products are manufactured and exported.
According to Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Always was Procter & Gamble's "first truly global brand."
Always sells sanitary protection products like sanitary pads, tampons, and pantyliners across its markets. It sells them under the brand names of Whisper, Lines, Orkid, Evax, and Ausonia. In some countries, including Cambodia and Kenya, it sells only sanitary pads and pantyliners.
In 2001 Pakistani versions of the brand were:
In 2009
In June 2020, Always launched a new campaign against the backdrop of the global pandemic and national lockdowns. "The New Brave" is a campaign designed to show the resilience of women around the world – facing the challenges of the new world with courage and determination. The campaign highlighted the self-empowerment of women during the pandemic, including those fighting isolation at home, not seeing family for long periods of time, managing remote work and school, teaching and learning with children and adapting to a new definition.
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Always (brand)
Always is an American brand of menstrual hygiene products, including maxi pads, ultra thin pads, pantyliners, disposable underwear for night-time wear, and vaginal wipes. A sister company of Procter & Gamble, it was first invented and introduced in the United States in 1983 by Tom Osborn, a mid-level employee at Procter & Gamble, then nationally in May 1984. By the end of 1984, Always had also been introduced internationally in the United Kingdom, Canada, France, Germany, Arab world, Pakistan and Africa. Despite the Always' pads runaway international success, Procter & Gamble almost fired Tom Osborn twice in the early 1980s as he was developing this product.
Always sanitary pads and other products are sold under the brand name Whisper in Japan, Singapore, India, Bangladesh, Nepal, China, South Korea, Philippines, Thailand, Hong Kong, Taiwan, Vietnam, Malaysia, Australia, Cambodia and Indonesia, Lines in Italy, Orkid in Turkey, and both Evax and Ausonia in Spain and Portugal. The 'Always' name is applicable to products sold in the US, Africa (Kenya and Nigeria primarily), Pakistan, and some European countries.
Always products are manufactured in Belleville, Ontario, Canada at a 700,000 sq ft (65,000 m2) plant with 175,000 sq ft (16,300 m2) of warehouse space. The plant is one of Procter & Gamble's largest in North America. Although Always has local factories in the countries that it sells in, in some cases, its products are manufactured and exported.
According to Rising Tide: Lessons from 165 Years of Brand Building at Procter & Gamble, Always was Procter & Gamble's "first truly global brand."
Always sells sanitary protection products like sanitary pads, tampons, and pantyliners across its markets. It sells them under the brand names of Whisper, Lines, Orkid, Evax, and Ausonia. In some countries, including Cambodia and Kenya, it sells only sanitary pads and pantyliners.
In 2001 Pakistani versions of the brand were:
In 2009
In June 2020, Always launched a new campaign against the backdrop of the global pandemic and national lockdowns. "The New Brave" is a campaign designed to show the resilience of women around the world – facing the challenges of the new world with courage and determination. The campaign highlighted the self-empowerment of women during the pandemic, including those fighting isolation at home, not seeing family for long periods of time, managing remote work and school, teaching and learning with children and adapting to a new definition.