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The Good Food Institute

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The Good Food Institute

The Good Food Institute (GFI) is a 501(c)(3) nonprofit organization that promotes plant- and cell-based alternatives to animal products, particularly meat, dairy, and eggs. It was created in 2016 by the nonprofit organization Mercy For Animals with Bruce Friedrich as the chief executive officer. GFI has more than 150 staff across six affiliates in the United States, India, Israel, Brazil, Asia Pacific, and Europe. GFI was one of Animal Charity Evaluators' four "top charities" for animal advocacy in 2022.

A primary motivation for GFI's founding was to address the negative impacts of global animal agriculture, particularly the industry's contribution to climate change, antimicrobial resistance, and environmental degradation. To this end, GFI works to "make alternative proteins accessible, affordable, and delicious" since plant- and cell-based animal product alternatives contribute significantly less to the aforementioned problems.

GFI engages scientists, policymakers, and entrepreneurs in a variety of activities to advance the alternative protein industry, which includes manufacturers and retailers of plant-based, cellular agriculture and protein fermentation products.

GFI provides strategic support to start-ups and established food companies, restaurants, and major meat producers to help them develop and advertise alternative proteins.

GFI creates open-access resources and publishes scientific research about plant-based and cell-based meat technology.

GFI publishes annual State of the Industry Reports for the plant-based, cellular agriculture and protein fermentation industries. The 2020 reports show that:

In 2018, nonprofit research firm Faunalytics partnered with GFI to measure consumer attitudes towards cell-based meat when presented with information about its environmental and societal benefits. Sixty-six percent of respondents said they would try cell-based meat; 53% would eat it instead of conventionally produced meat; 46% would buy it regularly; 40% would be willing to pay more for it.

GFI runs a competitive research grant program to fund open-access scientific research for the development of plant-based and cell-based meat. As of 2021, GFI has awarded 38 grants totalling more than $7 million.

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nonprofit promoting alternatives to animal food products
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