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The Loretta Young Show
The Loretta Young Show (originally known as Letter to Loretta) is an American anthology drama television series broadcast on Sunday nights from September 2, 1953, to June 4, 1961, on NBC for a total of 165 episodes. The series was hosted by actress Loretta Young, who also played the lead in various episodes.
The Loretta Young Show was sponsored by Procter & Gamble for its first six seasons, from 1953 to 1959. After a dispute with her sponsor, Young found other sponsors to sustain her program: The Toni Company (1959–1961), Philip Morris (1959–60), and Warner-Lambert's Listerine (1960–61).
The program began with the premise that each drama was an answer to a question asked in her fan mail; the program's original title was Letter to Loretta. The title was changed to The Loretta Young Show during the first season (as of February 14, 1954), and the "letter" concept was dropped altogether at the end of the second season. At this time, Young's health, which had deteriorated due to a heavy production schedule during the second season, required a number of guest hosts and guest stars; her first appearance in the 1955–56 season was for the Christmas show.
From this point on, Young appeared in only about half of each season's shows as an actress and merely functioned as the program hostess for the remainder. She became known for swirling around in her gowns during her entrance through a door at the start of the show, a convention parodied by many comedians, including Ernie Kovacs.
Young was quoted as saying
After the audience had seen me well-groomed, I can wear horrible clothes, ugly make-up, or even a false nose during the show without anyone wondering whether I've aged overnight or something.
This program, minus Young's introductions and summarized conclusions (Young insisted on their deletion due to her concern that the dresses she wore in those segments would "date" the program), was rerun in daytime by NBC as The Loretta Young Theatre from October 1960 to December 1964, and then appeared, again without the introductions and conclusions, in syndication through the 1970s. In 1992, selected episodes of the original series (with Young's opening and closing segments intact), authorized by Young herself and chosen from her personal collection of 16 mm film prints, were released on home video, and eventually shown on cable television.[citation needed]
During the series' eight-year run, the series was popular with audiences and critics, and it finished in 28th place in the Nielsen ratings in the spring of 1955. It finished its last season far behind its competition, Candid Camera on CBS, and was thereby cancelled. In 1954, Billboard voted it the third-best network filmed drama series.
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The Loretta Young Show
The Loretta Young Show (originally known as Letter to Loretta) is an American anthology drama television series broadcast on Sunday nights from September 2, 1953, to June 4, 1961, on NBC for a total of 165 episodes. The series was hosted by actress Loretta Young, who also played the lead in various episodes.
The Loretta Young Show was sponsored by Procter & Gamble for its first six seasons, from 1953 to 1959. After a dispute with her sponsor, Young found other sponsors to sustain her program: The Toni Company (1959–1961), Philip Morris (1959–60), and Warner-Lambert's Listerine (1960–61).
The program began with the premise that each drama was an answer to a question asked in her fan mail; the program's original title was Letter to Loretta. The title was changed to The Loretta Young Show during the first season (as of February 14, 1954), and the "letter" concept was dropped altogether at the end of the second season. At this time, Young's health, which had deteriorated due to a heavy production schedule during the second season, required a number of guest hosts and guest stars; her first appearance in the 1955–56 season was for the Christmas show.
From this point on, Young appeared in only about half of each season's shows as an actress and merely functioned as the program hostess for the remainder. She became known for swirling around in her gowns during her entrance through a door at the start of the show, a convention parodied by many comedians, including Ernie Kovacs.
Young was quoted as saying
After the audience had seen me well-groomed, I can wear horrible clothes, ugly make-up, or even a false nose during the show without anyone wondering whether I've aged overnight or something.
This program, minus Young's introductions and summarized conclusions (Young insisted on their deletion due to her concern that the dresses she wore in those segments would "date" the program), was rerun in daytime by NBC as The Loretta Young Theatre from October 1960 to December 1964, and then appeared, again without the introductions and conclusions, in syndication through the 1970s. In 1992, selected episodes of the original series (with Young's opening and closing segments intact), authorized by Young herself and chosen from her personal collection of 16 mm film prints, were released on home video, and eventually shown on cable television.[citation needed]
During the series' eight-year run, the series was popular with audiences and critics, and it finished in 28th place in the Nielsen ratings in the spring of 1955. It finished its last season far behind its competition, Candid Camera on CBS, and was thereby cancelled. In 1954, Billboard voted it the third-best network filmed drama series.