Thinkwell Group

Company type	Private company
Industry	Experience design
Founded	2001
Headquarters	Los Angeles, California, U.S.
Key people	Joe Zenas, Partner (Chief Executive Officer); Craig Hanna (Co-Founder and Partner, Chief Creative Officer); François Bergeron (Co-Founder and Partner, Chief Operations Officer and Chief Financial Officer);
Number of employees	Approx. 201 (2019)
Website	thinkwellgroup.com
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Thinkwell Group is an American experience design and production agency that was founded in 2001 with headquarters in Los Angeles, California.^[1] In 2022, TAIT acquired Thinkwell Group.^[2]

Since 2006, the firm has gone from approximately 35 employees to approximately 180.^[3]^[4]

Work

Some of the firm's projects include Warner Bros. Studio Tour London – The Making of Harry Potter,^[5] Leavesden; Ski Dubai, an indoor ski resort in the Mall of the Emirates; NatureQuest, at Atlanta's Fernbank Museum of Natural History; the Wizarding World of Harry Potter Grand Opening Event for The Wizarding World of Harry Potter at Universal Parks and Resorts' Islands of Adventure theme park in Orlando, Florida;^[6] and Jurassic Park Institute Tour, a 50,000-square-foot traveling educational attraction based on the movie Jurassic Park.^[7]

In China, the firm has produced inEontime World, a massive indoor theme park, and SongSong Town, an "activity park" inside LeSong Plaza, both in Harbin,^[8] and Warner Bros. Fun Zone in Macau, opened in October 2015 a hotel and casino mega-resort, Studio Cit. The firm has designed Monkey Kingdom (Beijing), based on the 16th century Journey to the West Chinese folk tale,^[9]^[10] and Jurassic Dream, an indoor theme park in the Heilongjiang Province.^[11]^[12]

In 2015 the firm opened the first major expansion to the Warner Bros. Studio Tour London – The Making of Harry Potter, which includes a recreation of Platform 9 3/4 and the original Hogwarts Express train. Also for Warner Bros., the firm designed and produced the interactive attraction, Stage 48: Script to Screen at the Warner Bros. Studio Tour Hollywood. The firm also opened two museum projects, Aquanaut Adventure: A Discovery Zone at the Georgia Aquarium and the Worlds of Puppetry Museum at the Center for Puppetry Arts, the Fast & Furious: Supercharged attraction at Universal Studios Hollywood, and The Hunger Games: The Exhibition, a traveling exhibition created in partnership with Lionsgate based on The Hunger Games movie and book franchise.^[13]

The firm was contracted by Expo 2020 Dubai as content master planners and designers.^[14]

References

^ "How do you create the unforgettable? Being able to direct an army of experts sure helps". Entrepreneur. 1 October 2007.
^ "TAIT to Acquire Thinkwell". businesswire.com. 8 March 2022. Retrieved 24 March 2022.
^ "Playing With New Themes". Los Angeles Times. 12 April 2006.
^ "An Interview with the Industry's Shapeshifters". Entertainment Designer. 29 April 2013.
^ MacDonald, Brady (21 March 2012). "'Harry Potter' movie studio tour opens outside London". Los Angeles Times.
^ "Universal Orlando's celebrity opening ceremony for The Wizarding World of Harry Potter". Theme Park Insider. 16 June 2010.
^ "Designing theme park rides: An $8M business". Fortune. 18 May 2007.
^ admin. "SongSong Town – the FEC that made a shopping mall sing: Park World Online – Theme Park, Amusement Park and Attractions Industry News". parkworld-online.com. Retrieved 27 April 2016.
^ MacDonald, Brady (7 July 2011). "Monkey Kingdom theme park set to open in China in 2014". Los Angeles Times.
^ Pierson, David (19 June 2011). "Theme park designers draw steady work in Asia". Los Angeles Times.
^ MacDonald, Brady (2 June 2012). "Dinosaur-centric indoor theme park set to debut in China". Los Angeles Times. Archived from the original on 31 July 2013.
^ Ungerleider, Neal (12 July 2012). "Flames of Fury, Animatronic Raptors, and a Brachiosaurus Half-Pipe: Inside China's Massive Jurassic Dream Theme Park". Fast Company.
^ Vlessing, Etan (30 May 2014). "Lionsgate Moving Ahead on 'Hunger Games' Theme Park Plans". The Hollywood Reporter. Retrieved 22 August 2014.
^ "Dubai awards 72 contracts for Expo 2020". Gulf Business. Retrieved 27 April 2016.

External links

[Entrepreneur-1] "How do you create the unforgettable? Being able to direct an army of experts sure helps". Entrepreneur. 1 October 2007.

[2] "TAIT to Acquire Thinkwell". businesswire.com. 8 March 2022. Retrieved 24 March 2022.

[3] "Playing With New Themes". Los Angeles Times. 12 April 2006.

[4] "An Interview with the Industry's Shapeshifters". Entertainment Designer. 29 April 2013.

[Los_Angeles_Times-5] MacDonald, Brady (21 March 2012). "'Harry Potter' movie studio tour opens outside London". Los Angeles Times.

[6] "Universal Orlando's celebrity opening ceremony for The Wizarding World of Harry Potter". Theme Park Insider. 16 June 2010.

[7] "Designing theme park rides: An $8M business". Fortune. 18 May 2007.

[8] . "SongSong Town – the FEC that made a shopping mall sing: Park World Online – Theme Park, Amusement Park and Attractions Industry News". parkworld-online.com. Retrieved 27 April 2016.

[9] MacDonald, Brady (7 July 2011). "Monkey Kingdom theme park set to open in China in 2014". Los Angeles Times.

[10] Pierson, David (19 June 2011). "Theme park designers draw steady work in Asia". Los Angeles Times.

[Los_Angeles_Times_2-11] MacDonald, Brady (2 June 2012). "Dinosaur-centric indoor theme park set to debut in China". Los Angeles Times. Archived from the original on 31 July 2013.

[Fast_Company-12] Ungerleider, Neal (12 July 2012). "Flames of Fury, Animatronic Raptors, and a Brachiosaurus Half-Pipe: Inside China's Massive Jurassic Dream Theme Park". Fast Company.

[13] Vlessing, Etan (30 May 2014). "Lionsgate Moving Ahead on 'Hunger Games' Theme Park Plans". The Hollywood Reporter. Retrieved 22 August 2014.

[14] "Dubai awards 72 contracts for Expo 2020". Gulf Business. Retrieved 27 April 2016.

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