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Tich Button
Theatrical release poster
Directed byQasim Ali Mureed
Written byFaiza Iftikhar
Produced bySalman Iqbal
Urwa Hocane
Starring
Production
companies
Shooting Star Studio
Salman Iqbal Films
ARY Films
Paramount Pictures
Release date
  • 25 November 2022 (2022-11-25)
CountryPakistan
LanguageUrdu
Budget12 crores
Box officeRs. 38.70 crore (US$1.4 million)

Tich Button (Urdu: ٹچ بٹن) is a 2022 Pakistani comedy drama film, directed by Qasim Ali Mureed in his feature film directorial debut and produced by Salman Iqbal and Urwa Hocane in her debut production.[1] It stars Farhan Saeed, Iman Ali, Feroze Khan and Sonya Hussyn. The film is released on 25 November 2022.[2]

The principal photography of the film began in February 2019.[3] It was scheduled to be released on Eid al-Fitr 2020, but was postponed due to the COVID-19 pandemic, then later it was released on 25 November 2022.[4]

Plot

[edit]

Kaka, a young man, helps Saqib when he refuses to marry his cousin Shakeela. As a result of this refusal, complications kick in and a pile of lies generate. As the story unfolds, Leena, a girl from Turkey enters this triangle and what follows is a story of mishaps and love. [5]

Cast

[edit]

Production

[edit]

The principal photography began in February 2019.[3] In November, the cast and crew landed in Turkey to begin filming there.[7]

Soundtrack

[edit]

The first song from the album titled Ehsaan Hai Tumhara by Farhan Saeed and Jonita Gandhi was released on Oct 21 2022. The second song titled Mein Ni Boldi by Humaira Arshad was released on Oct 23, 2022. This song was recreated by Saji Ali & Adrian David Emmanuel, with additional lyrics by Saji Ali, from Arshad's 2002 song Mein ni Boldi, Mere Ch Mera Yaar Bolda. The third song Pretty Face Ye Mera, Featuring Farhan Saeed and Urwa Hocane, sung by Jabar Abbas and Aima Baig, with lyrics penned down by Shakeel Sohail, was released on 19 Nov, 2022.[8][9][10]

Critical reception

[edit]

Mohammad Kamran Jawaid of the Dawn praised the film for its engaging storyline, visuals, and performances, particularly Farhan Saeed and Sohail Ahmed, but critiqued Iman Ali's underutilization in the film.[11]

Accolades

[edit]
Year Awards Category Recipient/ nominee Result Ref.
October 6, 2023 Lux Style Awards Best Film (Viewers' choice) Tich Button Nominated [12][13]
Best Film Actress Marina Khan Nominated
Best Film Actor Feroze Khan Won
Farhan Saeed Nominated
Best Film Song "Ehsaan Hai Tumhara" Nominated

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Tich Button

View on Grokipedia
from Grokipedia
Tich Button (Urdu: ٹچ بٹن) is a 2022 Pakistani Urdu-language comedy-drama film directed by Qasim Ali Mureed in his feature directorial debut. Produced by and Mohammad Jerjees Seja under the banner of ARY Films, the film features a screenplay by and stars as Kaka, as Saqib, as Leena, as Shakeela, and as Chaudhry Nijaz. The story centers on Kaka, a well-meaning but bumbling young man from a traditional Punjabi joint family in rural Noor , who agrees to help his successful cousin Saqib, working in , evade an arranged marriage to their cousin . This decision spirals into a web of lies and hilarious complications when Saqib falls for , a half- woman he meets in , forcing Kaka to impersonate Saqib to smooth over family tensions. Filmed across locations in and , the narrative highlights themes of familial duty, love across cultures, and the chaos of deception in a close-knit Punjabi household. Released theatrically on November 25, 2022, after multiple delays due to and scheduling conflicts, Tich Button received a wide release in and select international markets. It achieved commercial success, grossing over Rs. 100 million worldwide within its first 10 days and crossing Rs. 5 in its opening weekend, marking it as a hit in the Pakistani . Critically, the film earned mixed reviews, praised for its ensemble performances—particularly Sohail Ahmed's comedic timing and the chemistry between the leads—and its lighthearted portrayal of family dynamics, though some critics noted predictable plotting and pacing issues. With an rating of 5.8/10 from over 390 user votes, it was lauded as family-friendly entertainment suitable for Eid celebrations. The , featuring tracks like "," contributed to its appeal and was released as an EP.

Synopsis and Characters

Plot

Tich Button centers on a traditional Punjabi joint family residing in the rural village of Noor , where familial expectations and decisions are tightly controlled by elders, grandparents, parents, uncles, and aunts. The central conflict emerges when Saqib, a young family member working in , refuses to marry his Shakeela, defying the arranged union expected within their close-knit . To shield Saqib from backlash, his loyal friend Kaka orchestrates an elaborate web of lies and deceptions, which spirals into a series of comedic complications and family confrontations. The narrative escalates as these fabrications lead to identity mix-ups and heightened tensions within the , underscoring the pressures of cultural norms and the challenges of maintaining harmony in a large family setting. A romantic subplot unfolds with the arrival of , a half-Pakistani living in , who catches Kaka's attention and ignites a attraction fraught with humorous mishaps and misunderstandings. This development highlights themes of , budding romance, and the clash between Pakistani family traditions and external influences, all while exploring the bonds of friendship and personal motivations in the face of societal expectations.

Cast

The cast of Tich Button features a prominent ensemble of Pakistani actors, blending established stars with rising talents to bring the comedy-drama's family dynamics and romantic entanglements to life. The principal roles emphasize interpersonal relationships and humorous conflicts within a close-knit Punjabi family. stars as Saqib, a member facing intense familial pressure from an , whom Kaka helps evade, highlighting his ability to convey emotional turmoil amid comedic situations. portrays Kaka Sahab, the protagonist and Saqib's loyal and mischievous friend who devises schemes to aid him, leveraging Saeed's strengths in charismatic, heartfelt performances that drive the film's romantic and lighthearted elements. Sonya Hussyn plays , Saqib's cousin and the bride in the he seeks to avoid, whose fiery personality adds tension and humor to the family proceedings. embodies Leena, Kaka's alluring love interest from a multicultural background, representing themes of romance and independence in the narrative. In supporting roles, appears as Chaudhry Nijaz, the authoritative family patriarch who enforces traditions and oversees the household, drawing on Ahmed's renowned comedic timing to ground the ensemble's familial authority. Marhoom Ahmad Bilal delivers a key comedic turn as (also known as Babblu Bhatti), contributing to the film's humorous subplots through his exaggerated antics.

Production

Development

Tich Button marked the feature film directorial debut of Qasim Ali Mureed, a Pakistani known for works such as . The project originated as an original screenplay by , who also made her cinematic writing debut with the film, crafting a narrative that blends and drama centered on family dynamics. Production was initiated in early 2019 under the banner of ARY Films and Shooting Star Studio, with commencing in February 2019. The film was produced by (in her production debut), Mohammad Jerjees Seja, and (CEO of ). With a of 12 crores PKR, resources were allocated to support an and international elements. Pre-production focused on logistical planning, including dual shooting locations in (such as and ) and (including ), alongside efforts to secure key actors like , , , and . These preparations laid the groundwork for the film's cultural and comedic tone, though the overall timeline faced delays due to external factors like the .

Filming

Principal photography for Tich Button commenced in February 2019, encompassing both domestic and international shoots that extended the overall timeline due to logistical complexities of cross-border production. Filming primarily occurred in and in to capture the joint family dynamics central to the narrative, while sequences set in , , highlighted cultural contrasts in the storyline involving the character . The production encountered significant hurdles from the , which halted progress and enforced rescheduling with strict health protocols, ultimately delaying the film's original 2020 release to November 2022. Additionally, production faced legal challenges, including a payment dispute with actress , who issued a legal notice to producer demanding Rs. 5 million in dues, further contributing to delays.

Music and Soundtrack

Composition

The music for Tich Button was directed by composers Adrian David Emmanuel and Naveed Naushad, who crafted a blending upbeat, rhythmic tracks with poignant emotional ballads to complement the film's comedy-drama tone. Their direction emphasized accessible melodies that capture sentiments—rooted in Pakistani cultural expressions—while incorporating contemporary production elements for broader appeal. The original score, primarily handled by Mohsin Allahditta, features instrumental cues designed to heighten comedic timing through lively percussion and underscore romantic tension with subtle string arrangements, all composed after principal filming wrapped to align precisely with the edited narrative. These elements provide seamless transitions between humorous sequences and heartfelt moments, enhancing the film's pacing without overpowering the dialogue. Songs were integrated strategically to advance the plot, particularly romantic numbers that accompany Leena's arc as the Turkish love interest, using soaring vocals and harmonious duets to evoke longing and emotional depth. Recording took place in professional studios in , where vocalists like , , and laid down tracks under the composers' supervision, ensuring the music's emotional resonance matched the characters' journeys. For instance, "Ehsaan Hai Tumhara" builds intimacy during key relational developments, while "Mein Ni Boldi"—a recreation with contributions from Saji Ali—infuses wedding-season festivities with nostalgic flair. Reflecting the film's dual settings, the soundtrack fuses vibrant Pakistani pop rhythms with subtle Turkish motifs, such as minor scales and oud-inspired inflections in select instrumentals, to evoke the story's blend of Lahore's bustling energy and Istanbul's exotic allure. The shoots, conducted in 2019, inspired these cross-cultural touches, particularly in tracks underscoring the protagonists' international encounters.

Track listing

The soundtrack of Tich Button consists of six original songs, released as an EP on , 2022, through platforms including , , and , with a total runtime of 23 minutes. The tracks blend romantic, comedic, and upbeat elements, tying into the film's themes of family dynamics and relationships, such as a comedic number during scenes of family chaos. Below is the track listing in album order, including performers and durations.
No.TitlePerformersDurationNotes
1Pretty Face Ye MeraJabar Abbas, 3:39Upbeat single with dance sequences.
2Mein Ni Boldi, Nish Asher4:17Comedic number.
3Jutt, Bilal Wajid3:32Energetic track emphasizing Punjabi pride.
4 Dai SayeJabber Ali, Naveed Nashad4:50Melodic .
5Kachi MittiBilal Wajid2:21Reflective piece on roots and simplicity.
6Ehsaan Hai Tumhara, 4:42Romantic duet highlighting emotional bonds.

Release and Commercial Performance

Theatrical release

Tich Button had its theatrical debut in on 25 November 2022, following multiple delays that originally scheduled the film for in 2020 but were impacted by the . The release was handled by ARY Films, which managed distribution across domestic cinemas and select international markets including the and a limited run . The film's marketing campaign featured theatrical trailers released in October 2022, alongside cast promotions through and television appearances to build anticipation. Tie-ins with Eid seasons were emphasized, including a planned teaser for Eid ul-Fitr 2020 and subsequent TV premieres during Eid celebrations in 2023. Following its cinema run, expansions to home media and streaming included a worldwide OTT premiere on ARY Zap on 23 June 2023. Rated PG-13 in regions like the for its family-friendly comedy elements involving mild humor and romance, the film achieved international accessibility through digital platforms such as . This certification aligned with its content as a lighthearted Punjabi joint family drama suitable for broader audiences.

Box office

Tich Button was produced on a budget of 12 crores PKR. The film recorded a strong opening in theaters, grossing over 5 crores PKR during its debut weekend. By the end of its first 10 days, the worldwide box office collection reached 10 crores PKR. The total theatrical earnings amounted to approximately 15 crores PKR worldwide, representing a solid for a Pakistani amid a competitive release slate. Additional revenue was generated from its OTT release on ARY ZAP in June 2023. This performance benefited from the post-COVID recovery in the Pakistani , where audiences returned to cinemas following pandemic-related delays that had postponed the film's original Eid 2020 slot. In terms of ROI, Tich Button outperformed several contemporary Pakistani comedies, such as those with similar budgets but lower grosses in the 8-12 range, achieving over 125% recovery through domestic and international markets.

Reception and Legacy

Critical response

Upon its release, Tich Button received generally positive feedback from critics and audiences for its lighthearted humor and vibrant visuals, though some noted shortcomings in character development and pacing. Reviewers praised the film's engaging storyline, which blends comedic lies and family dynamics in a Punjabi household, creating feel-good entertainment suitable for families. The visuals, particularly the scenic shoots in and , were highlighted for their colorful and appealing , enhancing the film's adventurous tone. Ensemble performances drew acclaim, with Saeed's bumbling Kaka standing out for its and chemistry, alongside strong turns from as the suave Saqib and as Shakeela. Criticisms focused on the underutilization of Iman Ali's character, , who was described as visually stunning but lacking depth in acting and narrative focus, potentially missing opportunities for emotional resonance. Some reviewers pointed to pacing issues in the second half, where the story felt overstretched or less coherent, diluting the initial momentum despite the film's overall breezy pace. The consensus positioned Tich Button as enjoyable, undemanding that celebrates cultural elements like joint family bonds and Punjabi traditions fused with international flair, though predictable in plot. On , it holds a 5.8/10 rating from 394 users as of November 2025. The audience score on stands at 87%, based on fewer than 50 ratings, underscoring its appeal as light comedic drama. Mohammad Jawaid of Dawn commended its "engaging direction" and "never boring" , particularly the and single-take conflict scenes, while noting it as a welcome addition to Pakistani cinema's family-oriented stories.

Accolades

Tich Button garnered significant industry recognition at the 22nd in 2023, one of Pakistan's premier entertainment award ceremonies held on October 6 in . The film secured four nominations across key categories, highlighting achievements in , production, and . Feroze Khan won the Best Film Actor (Viewers' Choice) award for his performance, marking a major accolade for the cast; was also nominated in the category. The film itself was nominated for Film of the Year, alongside competitors such as Joyland, Kamli, , , and . Performances also received nods, with and nominated for Best Film Actress. The soundtrack earned nominations in two music categories: "Ehsaan Hai Tumhara" for Best Original Soundtrack and "Ishq Dai Saye" for Best Playback Song (Film). These honors, stemming from the film's critical praise for its comedic elements and ensemble chemistry, underscored its contributions to Pakistani cinema in 2023. No additional major award wins or nominations were reported from other Pakistani events that year.

References

  1. https://www.imdb.com/title/tt12259888/
  2. https://www.rottentomatoes.com/m/tich_button
  3. https://www.imdb.com/title/tt12259888/fullcredits/
  4. https://www.imdb.com/title/tt12259888/plotsummary/
  5. https://www.aryfilms.com/ary-films/tich-button/
  6. https://images.dawn.com/news/1191087/release-of-farhan-saeed-iman-ali-sonya-hussyn-and-feroze-khan-starrer-tich-button-postponed-once-again
  7. https://arynews.tv/tich-button-blockbuster-opening-at-worldwide-box-office
  8. https://24newshd.tv/06-Dec-2022/tich-button-s-worldwide-box-office-collection-reaches-rs100-million
  9. https://www.dawn.com/news/1724618
  10. https://open.spotify.com/album/7CsK5AHKEPdcDeRpATuDLg
  11. https://reviewit.pk/tich-button-movie-review/
  12. https://www.youlinmagazine.com/article/film-review-tich-button-a-titch-of-hope/MjQxNg==
  13. https://aryfilms.com/ary-films/tich-button/
  14. https://glossetc.com/review-all-that-you-need-to-know-about-the-tich-button-joyride/
  15. https://pakistanicinema.net/2022/11/27/tich-button-movie-review/
  16. https://www.boxofficemojo.com/title/tt12259888/credits/
  17. https://tribune.com.pk/story/1895874/iman-ali-sonya-hussyn-join-cast-tich-button
  18. https://www.tvguide.com/movies/tich-button/cast/2000527695/
  19. https://www.masala.com/celebrities/iman-ali-chills-with-urwa-hocane-and-the-crew-of-tich-button-in-turkey-304132
  20. https://showbizhut.com/tich-button-movie-box-office-collection-worldwide-budget/
  21. https://www.imdb.com/title/tt12259888/locations/
  22. https://www.desiblitz.com/content/11-top-pakistani-films-to-watch-in-2021
  23. https://tribune.com.pk/story/2224096/legend-maula-jatt-tich-button-eid-releases-halt-due-covid-19
  24. https://lahoretimes.com.pk/urwa-hocane-turns-producer-with-tich-button/
  25. https://images.dawn.com/news/1191087
  26. https://fashiontimesmagazine.com/fashion-times-movie-review-tich-button-oozes-universal-appeal-in-abundance/
  27. https://www.youtube.com/watch?v=oXvyi_monW4
  28. https://www.youtube.com/watch?v=vyP0nCEDFZI
  29. https://music.apple.com/us/album/tich-button-ep/1651995136
  30. https://www.amazon.com/Tich-Button-VARIOUS-ARTISTS/dp/B0BKSMBWSJ
  31. https://open.spotify.com/track/3keIKKXTxvvxcdsHcxmS8A
  32. https://gaana.com/song/mein-ni-boldi-original-motion-picture-soundtrack
  33. https://open.spotify.com/track/1VmeZLROYVirBqDdJdldVX
  34. https://open.spotify.com/track/0mTKWn3jvF7IoFUOFaSIEe
  35. https://music.apple.com/us/song/kachi-mitti-original-motion-picture-soundtrack/1651995154
  36. https://open.spotify.com/track/3mf0ZPhdzfa1PaIl1HdqHk
  37. https://open.spotify.com/track/7sF7ClSjYZVF1AQWtCAZjT
  38. https://english.aaj.tv/news/30302756/spanner-in-the-works-for-tich-button-release
  39. https://www.imdb.com/title/tt12259888/releaseinfo/
  40. https://www.dailymotion.com/video/x8f57b9
  41. https://www.facebook.com/Funistaan.No1/videos/tich-button-first-look-teaser-releasing-on-eid-ul-fitar-2020-in-cinemasstarring-/151711475785622/
  42. https://www.youtube.com/watch?v=kvXeiLTNeZg
  43. https://arydigital.tv/tich-button-ary-zap-release
  44. https://www.imdb.com/title/tt12259888/parentalguide/
  45. https://play.google.com/store/movies/details/Tich_Button?id=F4C51852F9C0DE9AMV&hl=en_US
  46. https://www.imdb.com/title/tt12259888/reviews/
  47. https://www.instagram.com/reel/Cx3SbwmMORd/
  48. https://tribune.com.pk/story/2439761/and-the-winners-are-yumna-zaidi-becomes-lsas-mos-award-winning-female-actor-for-tv
  49. https://reviewit.pk/lux-style-awards-2023-nominations-out/
  50. https://tribune.com.pk/story/2438044/lux-style-awards-2023-nominations-out-now-pasoori-joyland-mere-humsafar-reign-supreme
  51. https://www.hipinpakistan.com/news/1159825/lux-style-awards-2023-nominations-stir-excitement-over-social-media
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