Titan Company
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Titan Company

Titan Company Limited is an Indian fashion accessories company that mainly manufactures items such as jewellery, watches and eyewear. Part of the Tata Group and started as a joint venture with TIDCO, the company has its corporate headquarters in Electronic City, Bangalore, and registered office in Hosur, Tamil Nadu.

Titan Company commenced operations in 1984 under the name Titan Watches Limited. In 1994, Titan diversified into jewellery with Tanishq and subsequently into eyewear with Titan Eyeplus. In 2005, it launched its youth fashion accessories brand Fastrack. Titan is the largest branded jewellery maker in India by value, with a 6% market share as of 2022. More than 80% of its total revenue comes from the jewellery segment. As of 2019, it is also the fifth-largest watch manufacturer in the world.

Titan Company Limited was inaugurated on 26 July 1984 under the name Titan Watches Limited in Chennai. A plant was set up to manufacture quartz analogue electronic watches in the State Industries Promotion Corporation of Tamil Nadu industrial area at Hosur. In November 1986, Titan Company and Casio signed a MoU to manufacture 2 million digital and analog-digital watches.

In 1992, Timex entered the Indian market by establishing a joint venture with Titan Watches. Under the agreement, Timex manufactured lower-priced watches, which were marketed and sold in Titan stores alongside Titan's higher-end watches.

In September 1993, Titan Watches changed its name to Titan Industries as it ventured into products other than watches. In 1994, Titan launched its jewellery brand Tanishq.

In 1997, Titan and Timex terminated their partnership. In a bid to compete with Timex, Titan soon after launched a range of economy watches under Sonata, and a watch and accessories sub-brand, Fastrack, which was targeted at younger customers.

In 2004, Titan signed an agreement with the Murjani Group to market and distribute the latter's Tommy Hilfiger watches in India. 2004, Titan partnered with LVMH to service the latter's watches in India through its service centres.

In 2005, Fastrack was positioned as an independent accessory brand targeting the urban youth. To become a fashion brand, Fastrack launched sunglasses in the same year and launched bags, belts and wallets in 2009. In 2007, Titan established its prescription eyewear store chain called Titan Eyeplus. Titan launched a multi-brand luxury watch store format called Helios in 2009.

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