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Toblerone
Toblerone (/ˈtoʊbləroʊn/ ⓘ TOH-blə-rohn, German: [tobləˈʁoːnə], Swiss Standard German: [toblɛˈroːnɛ]) is a Swiss chocolate brand owned by Mondelez International (originally Kraft Foods). It was produced exclusively in Bern, Switzerland until 2022, when a smaller, limited part of the portfolio began production in Bratislava, Slovakia.
Toblerone is known for its distinctive shape as a series of joined triangular prisms inspired by the Matterhorn mountain and lettering engraved in the chocolate. "Toblerone" is a portmanteau of "Tobler", the surname of its co-founder Theodor Tobler, and "torrone", the Italian word for nougat. The company was independent from 1899 until 1970, then merged with Suchard, then with Jacobs as Jacobs Suchard, then acquired by Kraft Foods—which has been renamed to Mondelez International—in 2012.
The Tobler chocolate factory was founded in 1899 by Emil Baumann (1880–1960) & Theodor Tobler (1876–1941) in Bern. At the time, the Swiss chocolate industry was expanding dramatically as recently invented milk chocolate became widespread. In 1908, Emil Baumann, the cousin of Theodor Tobler, created the unique recipe consisting of milk chocolate including white nougat, almonds, and honey. Theodor Tobler came up with the distinctive triangular shape and packaging. The product's name is a combination of Tobler's name and the Italian word torrone (a type of nougat).
The triangular shape of the Matterhorn in the Swiss Alps/Italian Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergère created as the finale of a show that Theodor saw. Another source of inspiration could have been the similar triangular packaging of the Delta Peter brand. Nevertheless, a silhouette of the Matterhorn appears on the modern Toblerone packaging, as seen in the photo above right. An outline of a bear, the symbol of Bern, is also depicted on the mountain on the packaging.[citation needed]
Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. The Toblerone brand was trademarked the same year, at the Swiss Federal Institute of Intellectual Property in Bern. Albert Einstein, who was working at the institute as a clerk, might have been involved in the patenting. Toblerone was thus the first patented milk chocolate bar. It is probably also one of the oldest candy bars using milk chocolate, although not the first one; the Branche, another iconic product of the Swiss chocolate industry, had been launched a few years earlier.
A Toblerone version made of dark chocolate was launched in 1969. A white version was launched in 1973.
Some early advertisements for Tobler chocolate appeared in the international languages Esperanto[user-generated source] and Ido.
The Tobler company was independent for many years. In 1970, it merged with Suchard, the makers of Milka, to become Interfood.[citation needed] After the Tobler & Suchard merger it was decided to create a new and single source for marketing & exporting the various products manufactured by both companies worldwide, Multifood. Max E. Baumann, the son of Emil Baumann, was made director of this new division. Tobler & Suchard companies merged with the Jacobs coffee company in 1982 to create Jacobs Tobler & Suchard. Kraft Foods Inc acquired the majority of Jacobs Suchard, including Toblerone, in 1990; in 2012, it was spun off (alongside several other brands) to Mondelēz.[citation needed]
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Toblerone
Toblerone (/ˈtoʊbləroʊn/ ⓘ TOH-blə-rohn, German: [tobləˈʁoːnə], Swiss Standard German: [toblɛˈroːnɛ]) is a Swiss chocolate brand owned by Mondelez International (originally Kraft Foods). It was produced exclusively in Bern, Switzerland until 2022, when a smaller, limited part of the portfolio began production in Bratislava, Slovakia.
Toblerone is known for its distinctive shape as a series of joined triangular prisms inspired by the Matterhorn mountain and lettering engraved in the chocolate. "Toblerone" is a portmanteau of "Tobler", the surname of its co-founder Theodor Tobler, and "torrone", the Italian word for nougat. The company was independent from 1899 until 1970, then merged with Suchard, then with Jacobs as Jacobs Suchard, then acquired by Kraft Foods—which has been renamed to Mondelez International—in 2012.
The Tobler chocolate factory was founded in 1899 by Emil Baumann (1880–1960) & Theodor Tobler (1876–1941) in Bern. At the time, the Swiss chocolate industry was expanding dramatically as recently invented milk chocolate became widespread. In 1908, Emil Baumann, the cousin of Theodor Tobler, created the unique recipe consisting of milk chocolate including white nougat, almonds, and honey. Theodor Tobler came up with the distinctive triangular shape and packaging. The product's name is a combination of Tobler's name and the Italian word torrone (a type of nougat).
The triangular shape of the Matterhorn in the Swiss Alps/Italian Alps is commonly believed to have given Theodor Tobler his inspiration for the shape of Toblerone. However, according to Theodor's sons, the triangular shape originates from a pyramid shape that dancers at the Folies Bergère created as the finale of a show that Theodor saw. Another source of inspiration could have been the similar triangular packaging of the Delta Peter brand. Nevertheless, a silhouette of the Matterhorn appears on the modern Toblerone packaging, as seen in the photo above right. An outline of a bear, the symbol of Bern, is also depicted on the mountain on the packaging.[citation needed]
Theodor Tobler applied for a patent for the Toblerone manufacturing process in Bern in 1909. The Toblerone brand was trademarked the same year, at the Swiss Federal Institute of Intellectual Property in Bern. Albert Einstein, who was working at the institute as a clerk, might have been involved in the patenting. Toblerone was thus the first patented milk chocolate bar. It is probably also one of the oldest candy bars using milk chocolate, although not the first one; the Branche, another iconic product of the Swiss chocolate industry, had been launched a few years earlier.
A Toblerone version made of dark chocolate was launched in 1969. A white version was launched in 1973.
Some early advertisements for Tobler chocolate appeared in the international languages Esperanto[user-generated source] and Ido.
The Tobler company was independent for many years. In 1970, it merged with Suchard, the makers of Milka, to become Interfood.[citation needed] After the Tobler & Suchard merger it was decided to create a new and single source for marketing & exporting the various products manufactured by both companies worldwide, Multifood. Max E. Baumann, the son of Emil Baumann, was made director of this new division. Tobler & Suchard companies merged with the Jacobs coffee company in 1982 to create Jacobs Tobler & Suchard. Kraft Foods Inc acquired the majority of Jacobs Suchard, including Toblerone, in 1990; in 2012, it was spun off (alongside several other brands) to Mondelēz.[citation needed]