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Toucan Sam

Toucan Sam is the cartoon toucan mascot for Froot Loops breakfast cereal. The character has been featured in advertising since 1963. He exhibits the ability to smell Froot Loops from great distances and invariably locates a concealed bowl of the cereal while intoning, "Follow your nose! It always knows!", sometimes followed by "The flavour of fruit! Wherever it grows!" Another version of this phrase in a string of commercials in the late 2000s presents the character at the end of the commercials saying "Just follow your nose!", followed by his nephews retorting, "For the fruity taste that shows!"

Toucan Sam became the mascot for Froot Loops cereal in 1963. Manuel R. Vega created the cartoon character and originally voiced by Mel Blanc, using an ordinary American accent. Blanc's original commercials were noted for their use of Pig Latin (referring to the cereal as OOT-fray OOPS-lay). The ad agency later decided to switch to the British accent more commonly associated with the character. They then employed Paul Frees to do what is, in effect, an imitation of Ronald Colman. After the death of Paul Frees, Toucan Sam's voice was performed by Maurice LaMarche (1986–2021), then Matthew Curtis for a single spot in 2020. In July 2021, Toucan Sam was re-designed and re-cast as a friendly and wise British accented voice - a role filled by voice actor Colin Cassidy.

Toucan Sam had a cousin named Arty Artin featured in a few commercials.[citation needed]

Animation of the commercials was created by several animation companies including Thumbnail Spots; this impacted the character growth over the years.[citation needed]

Although his nose originally had two pink stripes, during the 1970s it became a tradition that each stripe on his nose represented one of the colours of the pieces in the cereal. The additions of new colours have made this colour scheme no longer accurate. There are now six colours of this cereal. The first new colour was green, which was introduced in 1991, then purple in 1994, and blue in 1996.

The colours, perhaps, represent different flavours present in the cereal, but each colour has the same flavour.

The Maya Archaeology Initiative (MAI) is a project of the World Free Press Institute (WFPI). In June 2010, WFPI submitted a trademark application with the U.S. Patent and Trademark Office for the MAI logo, a profile of a toucan with a Mayan temple in the background, both encircled by yellow/green light. It was published on 15 March 2011.

Kellogg's (owner of the Toucan Sam logo) objected because the two logos are too similar. That caused a long argument, which ended on 15 November 2011 with an announcement that Kellogg's and the MAI were forming a charitable partnership.

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