Toyota Crown
Toyota Crown
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Toyota Crown

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Toyota Crown

The Toyota Crown (Japanese: トヨタ・クラウン, Hepburn: Toyota Kuraun) is an automobile which has been produced by Toyota in Japan since 1955. It is primarily a line of executive cars that is marketed as an upscale offering in the Toyota lineup.

In North America, the first through fourth generations were offered from 1958 through 1972, being replaced by the Corona Mark II. The Crown nameplate returned to the North American market in 2022, when the sixteenth-generation model was released. The Crown has also been partially succeeded in export markets by its closely related sibling, the Lexus GS, which since its debut in 1991 as the Toyota Aristo has always shared the Crown's platform and powertrain options. Later models of the GS and Crown have taken on a very strong aesthetic kinship through shared design cues.

In 2022, Toyota unveiled four different Crown models to replace the fifteenth-generation model. The first model that is available is the Crossover-type Crown. The remaining three models: Sedan, Sport, and Estate, were released between 2023 and 2024 respectively, and are available in hybrid, plug-in hybrid, and fuel cell powertrains depending on the model.

Introduced in 1955 as the Toyopet Crown, it has served as the mainstream sedan from Toyota in the Japanese market throughout its existence and holds the distinction of being one of the longest-running passenger-car nameplate affixed to any Toyota model. Its traditional competitors in Japan and Asia were the defunct Nissan Cedric/Gloria/Fuga, Honda Legend, Mazda Luce, Isuzu Bellel and Mitsubishi Debonair.

Formerly only available at Toyota Store dealers in Japan, the Crown has been popular for government usage, whether as a police car or for transporting government officials. It has also been popular with Japanese companies as company cars along with use as a taxicab. While a base Crown was available for many years aimed at the taxicab market, the increasing opulence and price of the Crown line led to the creation of the Comfort in 1995 as a more affordable alternative. Outside Japan, the larger Lexus LS took over the role of Toyota's flagship sedan in 1989 in the company's global lineup.

Toyota's "Discover Crown Spirit Project" is a program in which Japanese Toyota dealers fully restore instances of every generation of the Crown to show that even the oldest Crown still works.

Having been in production since 1955, the Crown is Toyota's second longest running model nameplate in Japan after the Land Cruiser, and seventh in the world after the Mercedes-Benz S-Class (1954), Chevrolet Corvette (1953), Land Cruiser and Nissan Patrol (both 1951), Volkswagen Transporter (1950), Ford F-Series (1947), and Chevrolet Suburban (1935).

The Crown was first exported to the United States from 1958 to 1973 as the first model Toyota exported to the country. In 1960, Toyota temporarily suspended exports to the region as the Crown was not capable of speeds needed on American freeways, before introducing an improved model. The Crown was also exported to Canada from 1964 to 1972, and Mexico from 1959 to 1964.

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