Toyota Motor Europe

Toyota Motor Europe (TME) is a subsidiary of Toyota Motor Corporation, overseeing operations across Europe and Western Asia, including Turkey, Russia, Israel, Kazakhstan, and the Caucasus. TME’s activities encompass research and development, manufacturing, sales, marketing, after-sales, and various corporate functions. Headquartered in Brussels, Belgium, TME commenced operations in 1963.

TME began the manufacturing and sale of cars in Europe under an official distributor agreement in 1963.

TME oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts, and accessories, and Toyota’s European manufacturing and engineering operations. Toyota employs approximately 90,000 people in Europe, with a €11+ billion investment since 1990. Toyota’s operations in Europe are supported by a network of 31 National Marketing and Sales Companies across 49 countries, a total of around 3,000 sales outlets, and nine manufacturing plants.

Previous CEOs include:

Toyota became the highest-selling Japanese car manufacturer in Europe in 1998, overtaking Nissan.

Toyota Motor Europe sales peaked in 2007 at 1.23 million units, as well as a 5.70% market share. In 2021, TME set a new peak with a market share of 5.84%.

In 2022, TME set another peak with a market share of 7.3%.

The Toyota Motor Europe (TME) Head Office, located in Brussels, Belgium, serves as the central hub for Toyota and Lexus operations across Europe. This strategic headquarters houses key departments overseeing European activities, including manufacturing, engineering, marketing, and sales. TME coordinates efforts with several major manufacturing centres throughout Europe, particularly in France and the Czech Republic, ensuring streamlined operations and robust market presence.