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Etoy
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Etoy
Etoy is a European digital art group formed in 1994. It has won several international awards including the Prix Ars Electronica in 1996. Their main slogan is: "leaving reality behind."
Etoy has routinely experimented with the boundaries of art, such as selling shares of "stock" in the etoy.corporation, a registered company in Switzerland and travelling the world as well as living in "etoy.tanks" (cargo containers).
etoy was founded in 1994 by Gino Esposto (etoy.ESPOSTO/CARL), Michel Zai (etoy.ZAI), Daniel Udatny (etoy.UDATNY), Martin Kubli (etoy.KUBLI), Marky Goldstein (etoy.GOLDSTEIN), Fabio Gramazio (etoy.GRAMAZIO) and Hans Bernhard (etoy.BRAINHARD/HANS).
The group first used the name "etoy" in 1994, for performances at raves and techno music events. The group's members, based in various European countries, were referred to as "agents".
etoy reached worldwide fame in 1996 with the digital hijack. In the same year, etoy won the Prix Ars Electronica. The group's work includes numerous digital performances.
Following internal conflicts, only Gramazio, Zai and Kubli were left of the founding members in 1998 after several resignations. New agents supported etoy in 1999/2000 in the battle against the online toy retailer eToys for the internet domain “etoy.com” and American trademark rights, which became known as toywar.
Since 2005, etoy.CORPORATION has been working on Mission Eternity.
In 2007, German and Swiss director Andrea Reiter realised a documentary (produced by Hugofilm) about etoy's "Mission Eternity" project, a "digital cult of the dead". This art project dealt with topics such as death and immortalization. She and her team followed the etoy.CREW and their Mission Eternity sarcophagus to Berlin, Zurich, San Jose and Nevada. The Hugofilm production was released in early 2008.
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Etoy
Etoy is a European digital art group formed in 1994. It has won several international awards including the Prix Ars Electronica in 1996. Their main slogan is: "leaving reality behind."
Etoy has routinely experimented with the boundaries of art, such as selling shares of "stock" in the etoy.corporation, a registered company in Switzerland and travelling the world as well as living in "etoy.tanks" (cargo containers).
etoy was founded in 1994 by Gino Esposto (etoy.ESPOSTO/CARL), Michel Zai (etoy.ZAI), Daniel Udatny (etoy.UDATNY), Martin Kubli (etoy.KUBLI), Marky Goldstein (etoy.GOLDSTEIN), Fabio Gramazio (etoy.GRAMAZIO) and Hans Bernhard (etoy.BRAINHARD/HANS).
The group first used the name "etoy" in 1994, for performances at raves and techno music events. The group's members, based in various European countries, were referred to as "agents".
etoy reached worldwide fame in 1996 with the digital hijack. In the same year, etoy won the Prix Ars Electronica. The group's work includes numerous digital performances.
Following internal conflicts, only Gramazio, Zai and Kubli were left of the founding members in 1998 after several resignations. New agents supported etoy in 1999/2000 in the battle against the online toy retailer eToys for the internet domain “etoy.com” and American trademark rights, which became known as toywar.
Since 2005, etoy.CORPORATION has been working on Mission Eternity.
In 2007, German and Swiss director Andrea Reiter realised a documentary (produced by Hugofilm) about etoy's "Mission Eternity" project, a "digital cult of the dead". This art project dealt with topics such as death and immortalization. She and her team followed the etoy.CREW and their Mission Eternity sarcophagus to Berlin, Zurich, San Jose and Nevada. The Hugofilm production was released in early 2008.