Transported by Design

Transported by Design was a programme of activities which aimed to raise awareness of the importance of both physical and service design in London's transport network. The 18-month long campaign showcased how design has helped shape London's transport system as known today.^[1][2]

In October 2015, after two months of public voting, 10 favourite transport design icons were chosen by Londoners.^[3][4][5] The winners, selected from among 100 options, were:

• Black cab
• work of Frank Pick
• Harry Beck's original tube map
• Baker Street tube station platforms
• London Underground roundel
• AEC Routemaster bus
• Mark Wallinger's Labyrinth
• RT type bus
• S-Stock trains
• Westminster tube station^[6][7][8]

The programme showcased transport design through exhibitions,^[9][10] walks,^[11] the launch of a new uniform for London Underground in November 2015^[12][13] and an event at Regent Street in July 2016^[14][15] The programme was sponsored by Exterion Media.^[16][17]