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Transworld Skateboarding

Transworld Skateboarding (TWS) is an international magazine on skateboarding that was based in Carlsbad, California, United States. The publication also ran an accompanying website and video production company. In February 2019, the publishers of Transworld magazine, The Enthusiast Network, were purchased by American Media, Inc. In March 2019, the print edition of Transworld magazine was discontinued. It continues as a digital brand.

A satellite edition, Transworld Skateboarding Japan, is published in Japan.

Transworld Skateboarding was founded in 1983 to rival Thrasher magazine with a slogan of "skate and create" as opposed to "skate and destroy". It was intended as a more accessible alternative to Thrasher Magazine. For example, a December 1982 Thrasher article, "Skate and Destroy", written by C. R. Stecyk III under the pen name "Lowboy", was criticized. A February 1983 advertisement for Independent Trucks featured a topless female model with the brand's decals displayed on her breasts.[citation needed]

The public release of Transworld Skateboarding occurred under the ownership of Peggy Cozens and Larry Balma, owner of the Tracker Trucks brand.[citation needed] Initially, the magazine's editorial teams were known collectively as the "United Skate Front", and Balma later spoke of the magazine’s beginnings as a reaction to Thrasher, explaining in a 2003 Union-Tribune interview: "They were pretty harsh, sex and drugs and using four-letter words and all that and in the early '80s, the sport started growing and [Thrasher] wasn't the best magazine for young kids".

The first issue of TWS contained the article "Skate and Create". Its author, Peggy Cozens, noted, "I have become increasingly concerned about a new skate attitude being pushed on skaters: Skate and Destroy". She highlighted the positive and creative side of skating. The stance of the new magazine remained positive, to the extent that even Thrasher owner Fausto Vitello wrote, "They were about Skate and Create; we were about Skate and Destroy."

The magazine recruited graphic designer David Carson into the position of art director in 1984, and he remained with TWS until 1988; he imbued the magazine with a distinctive look. Between 1984 and 1988, the magazine featured the photographic work of J. Grant Brittain and Spike Jonze, and editorial contributions from professional skateboarders such as Lance Mountain, Tony Hawk, Neil Blender, Steve Berra, Marty 'Jinx' Jimenez, Garry Scott Davis and Mark Gonzales.[citation needed]

In 1997, the magazine was sold for US$475 million to the Times Mirror in 2000.

Internal tensions between magazine staff and AOL Time Warner started after a new publishers with no understanding of the company culture were sent to manage the publications at the Carlsbad office. Slowly the company started firing long-serving employees and replacing them with new employees that fit their undefined corporate vision. The culmination of this was when internal tensions prompted the resignation of several key founding editorial members, such as J. Grant Britain, Dave Swift, and Atiba Jefferson—journalists who later launched The Skateboard Mag publication that was first published in April 2004. Jefferson, whose seminal mentor was Brittain, revealed in May 2012:

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