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Twicetagram

Twicetagram is the debut studio album by South Korean girl group Twice. It was released on October 30, 2017, by JYP Entertainment. The title Twicetagram refers to their official Instagram account of the same name.

The group's first full-length album features a total of 13 tracks, supported by its lead single "Likey" which was composed by Black Eyed Pilseung and Jeon Gun, marking the group's fourth collaboration with Black Eyed Pilseung. Several composers and songwriters participated in the album's production, including the Korean members of Twice as lyricists, and former Wonder Girls member Hyerim who co-wrote and co-composed the eighth track titled "Look at Me".

The album received positive reception from several critics, and was also a commercial success for the group, reaching sales of over 320,000 copies and becoming the best-selling Korean girl group album in 2017. With the album and its lead single both debuting atop the Billboard World Albums and World Digital Song Sales charts respectively, Twice became the first female K-pop act to simultaneously top both charts. A reissue of Twicetagram, titled Merry & Happy, was released on December 11, 2017.

On September 8, 2017, it was first reported by media outlets that Twice had begun shooting a music video for an upcoming song in Canada. JYP Entertainment confirmed the reports, but stated that the exact date for the group's comeback was still undecided. On September 25, the agency stated that Twice's comeback was slated for late October, though the exact date was still undecided.

On October 15, a surprise trailer video for the upcoming album was shown to fans during the second day of the group's two-day fan meeting titled "Once Begins"—a commemoration of the second anniversary of their debut. The same video was uploaded to Twice's V Live channel at midnight on October 16, announcing that the group's first full-length album, Twicetagram (and its lead single "Likey"), was scheduled for release on October 30. The album is inspired by social media, with the title being a reference to the group's official Instagram account.

Twice uploaded their first group image teaser for their album on October 19, with the image employing a concept reminiscent of an Instagram post. On October 20, the group held a live broadcast on V Live in celebration of their second anniversary since debut, with the members revealing more details about their upcoming album. The members stated that they participated in the songwriting process, and that a total of 13 tracks will be featured in the album. Additionally, they sang a snippet of the songs "Turtle" and "You in My Heart". On October 21, the album's track list was released, confirming the 13 featured songs and revealing that the lead single "Likey" was produced by Black Eyed Pilseung. It also revealed that "Missing U" was written by members Dahyun and Chaeyoung (with the latter also writing "Don't Give Up"), "24/7" was penned by Nayeon and Jihyo, and "Love Line" was written by Jeongyeon. The group's senior labelmate and former Wonder Girls member Hyerim was also confirmed to have participated in the writing and composition for the track "Look at Me".

Twice then posted a second group image teaser on October 23. On October 24, the group posted individual teaser images for each member. A second set of teasers featuring moving images for each member were uploaded on the same day. On October 25–27, individual teaser videos featuring each member were released. The group uploaded their first music video teaser for "Likey" on October 28. A second music video teaser was released later on the same day, which revealed a part of the song's point choreography. A highlight medley which featured audio snippets for all tracks in the album was uploaded on October 29. Before the official release of Twicetagram on October 30, the group released a photo revealing the full lyrics of "Likey." The album, along with the music video for the lead single, was officially released on October 30 as a digital download on various music sites while the physical album was released the following day.

Twice's first full-length album features a total of 13 songs. The lead single "Likey" is produced by South Korean producing duo Black Eyed Pilseung, marking the group's fourth collaboration with the duo following "Like Ooh-Ahh", "Cheer Up", and "TT". The song was described to have a future pop nature, lyrically inspired by social media culture with the members singing about following ideal beauty standards in an effort to attract the "like" of their romantic interests.

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