Ulrich "Uli" Hoeneß (German pronunciation: [ˈuːli ˈhøːnɛs] ^ⓘ; born 5 January 1952) is a German football executive and former professional player who played as a forward. He played for West Germany at one World Cup and two European Championships, winning one tournament of each competition. During his playing career, he was primarily associated with Bayern Munich, where he won three Bundesliga titles and three European Cups.

Hoeneß later served as Bayern Munich's general manager and eventually as the club's president from 2009 to 2014 and from 2016 to 2019. In 2014, he pleaded guilty to tax evasion, ultimately serving 18 months in prison for the offense.

Hoeneß was born in Ulm, Württemberg-Baden. He grew up in a conservative, Catholic-influenced family as the son of master butcher Erwin Hoeneß and his wife, Paula, in Ulm. He attended the Hans-Multscher-Grundschule before transferring to the Schubart-Gymnasium, both located in Ulm. Along with his younger brother Dieter, who also later became a professional footballer and manager, he began playing football in the youth department of VfB Ulm. He later transferred to TSG Ulm 1846 (now SSV Ulm 1846). At the age of 15, he became captain of the DFB's school selection team. During training camps of the South German A-Youth team at the Schöneck sports school in Baden, he shared a room with Paul Breitner for the first time. A close friendship developed between the player from the Baden-Württemberg youth selection and the player from the Bavaria selection. Later, they moved into their first shared apartment in the Munich district of Trudering. In 1971, Hoeneß graduated from the Schubart-Gymnasium in Ulm. He was exempted from military service because wearing a combat helmet caused him head and knee pain.

Hoeneß graduated with an average grade of 2.4. Initially, he intended to study business administration in the winter semester of 1971–72. At the time, to be admitted to this program at Ludwig Maximilian University of Munich, applicants needed an average grade of at least 3.0. However, non-Bavarian applicants were penalized with a one-grade reduction. As a result, Hoeneß was unable to study this subject there (though he could elsewhere). He decided to study English and history for teaching instead but dropped out after two semesters.

In 1970, he played as a left-sided forward with amateur club TSG Ulm 1846 and was recruited by Udo Lattek, then manager of Bundesliga club Bayern Munich. Hoeneß immediately made an impact, scoring six times in 31 matches as the Bavarians finished in second position behind Borussia Mönchengladbach, and adding the domestic cup.

During his eight-and-a-half-year stint with Bayern, Hoeneß enjoyed great success, winning a total of eight major titles, including three league titles and as many European Cups. In the 1973–74 edition of the latter competition, the final replay against Atlético Madrid, he produced one of his most outstanding performances, scoring two goals in the 4–0 victory. However, in the final of the following year's European Cup suffered an injury to his right knee from which he never fully recovered.

In late 1978, Hoeneß was loaned to Bayern's neighbors 1. FC Nürnberg, where it was hoped he could get more match practice. His recovery failed, however, and he was forced to hang up his boots at the age of just 27. He had appeared in 250 matches in Germany's top division, netting 86 times.

Hoeneß played 35 times for West Germany. His debut came on 29 March 1972; he scored the final goal in a 2–0 friendly win in Hungary.