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Underground Press Syndicate

The Underground Press Syndicate (UPS), later known as the Alternative Press Syndicate (APS), was a network of countercultural newspapers and magazines that operated from 1966 into the late 1970s. As it evolved, the Underground Press Syndicate created an Underground Press Service, and later its own magazine.

UPS members agreed to allow all other members to freely reprint their contents, to exchange gratis subscriptions with each other, and to occasionally print a listing of all UPS newspapers with their addresses. Anyone who agreed to those terms was allowed to join the syndicate. As a result, countercultural news stories, criticism, and cartoons were widely disseminated, and a wealth of content was available to even the most modest start-up paper.

Shortly after the formation of the UPS, the number of underground papers throughout North America expanded dramatically. A UPS roster published in November 1966 listed 14 underground papers — a 1971 roster listed 271 UPS-affiliated papers in the United States, Canada, and Europe. The underground press' combined readership eventually reached into the millions.

For many years the Underground Press Syndicate was run by Tom Forcade, who later founded High Times magazine.

The Underground Press Syndicate was initially formed by the publishers of five early underground papers: the East Village Other (New York City), the Los Angeles Free Press, the Berkeley Barb, The Paper (East Lansing, Michigan), and Fifth Estate (Detroit, Michigan).

The first official UPS gathering was held at the home of the San Francisco Oracle's Michael Bowen in Stinson Beach, California, in March 1967, with some 30 people representing a half-dozen papers in attendance.

The meeting was chaotic and largely symbolic, and the concept was amorphous. It was hoped that the syndicate would sell national advertising space that would run in all five papers, but this never happened.[citation needed] As Thorne Dreyer and Victoria Smith wrote for Liberation News Service (LNS), the formation of UPS was designed "to create the illusion of a giant coordinated network of freaky papers, poised for the kill". But, they added, "this mythical value was to be extremely important: the shoes could be grown into," and the emergence of UPS helped to create a sense of national community and to make the papers feel less isolated in their efforts.

Walter Bowart and John Wilcock of the East Village Other, with Michael Kindman of The Paper, took the lead in inviting other papers to join. The San Francisco Oracle, The Rag, and the Illustrated Paper (a psychedelic paper published in Mendocino, California) joined soon afterward, and membership grew rapidly in 1967 as new papers were founded (such as the Chicago Seed) and immediately joined. First-hand coverage of the 1967 Detroit riots in Fifth Estate was one example of material that was widely copied in other papers of the syndicate.

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