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United Group
United Group B.V. is a multinational media conglomerate that operates mass media and telecommunications business across Southeast Europe based in Hoofddorp, Netherlands.
United Group was formed in 2007, as a Luxembourg-registered multinational entity, in a merger of Serbia Broadband (SBB) and two companies named Telemach, one in Slovenia and the other in Bosnia and Herzegovina. Telemach Montenegro became a part of United Group in 2014. Telemach acquired Tušmobil on 1 April 2015. This being a cable acquisition of a mobile network makes it a unique case in the region, and the first step of United Group into providing all telecommunication services (landline, mobile, television, and internet) in one household.
United Group is the largest alternative pay television platform in parts of former Yugoslavia, providing television, internet, landline and mobile telephony providers to both households and businesses.
In 2013, the group started its worldwide OTT platform, NetTV Plus, through which it provides Pay TV and landline telephony services to the former Yugoslav diaspora. As the group’s distribution platforms developed extensively throughout the region, the next step was entering the content and advertising sales business, today represented by United Media.
In March 2014, United Group was bought by Kohlberg Kravis Roberts, a leading global investment firm with headquarters in New York, and U.S. 94.3 billion in assets under management. The European Bank for Reconstruction and Development (EBRD) is a co-investor in the company.
In September 2018, a British private equity firm BC Partners began the process of acquisition of the majority stakes of United Group from KKR for an enterprise valuation of 2.6 billion euros. The acquisition was finalized on 4 March 2019.
On 24 December 2020, United Group announced they would buy Bulgaria's Nova Broadcasting Group; the acquisition was completed on 22 January 2021.
In late 2024, United Group's Serbian news outlets drew increased attention during student-led protests and calls for new elections, as they were among the few widely accessible outlets in Serbia where government-critical voices were regularly aired. In early 2025, United Group sold its Serbian telecom assets, including the cable operator SBB, and transferred its sports rights to the state-owned Telekom Srbija while retaining Serbian media brands such as N1 and Nova S.
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United Group
United Group B.V. is a multinational media conglomerate that operates mass media and telecommunications business across Southeast Europe based in Hoofddorp, Netherlands.
United Group was formed in 2007, as a Luxembourg-registered multinational entity, in a merger of Serbia Broadband (SBB) and two companies named Telemach, one in Slovenia and the other in Bosnia and Herzegovina. Telemach Montenegro became a part of United Group in 2014. Telemach acquired Tušmobil on 1 April 2015. This being a cable acquisition of a mobile network makes it a unique case in the region, and the first step of United Group into providing all telecommunication services (landline, mobile, television, and internet) in one household.
United Group is the largest alternative pay television platform in parts of former Yugoslavia, providing television, internet, landline and mobile telephony providers to both households and businesses.
In 2013, the group started its worldwide OTT platform, NetTV Plus, through which it provides Pay TV and landline telephony services to the former Yugoslav diaspora. As the group’s distribution platforms developed extensively throughout the region, the next step was entering the content and advertising sales business, today represented by United Media.
In March 2014, United Group was bought by Kohlberg Kravis Roberts, a leading global investment firm with headquarters in New York, and U.S. 94.3 billion in assets under management. The European Bank for Reconstruction and Development (EBRD) is a co-investor in the company.
In September 2018, a British private equity firm BC Partners began the process of acquisition of the majority stakes of United Group from KKR for an enterprise valuation of 2.6 billion euros. The acquisition was finalized on 4 March 2019.
On 24 December 2020, United Group announced they would buy Bulgaria's Nova Broadcasting Group; the acquisition was completed on 22 January 2021.
In late 2024, United Group's Serbian news outlets drew increased attention during student-led protests and calls for new elections, as they were among the few widely accessible outlets in Serbia where government-critical voices were regularly aired. In early 2025, United Group sold its Serbian telecom assets, including the cable operator SBB, and transferred its sports rights to the state-owned Telekom Srbija while retaining Serbian media brands such as N1 and Nova S.