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Unity Technologies
Unity Software Inc. (doing business as Unity Technologies) is an American video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment and changed its name in 2007. Unity Technologies is best known for the development of Unity, a licensed game engine used to create video games and other applications.
Unity Technologies was founded as Over the Edge Entertainment in Copenhagen in 2004 by David Helgason (chief executive officer), Nicholas Francis (chief creative officer), and Joachim Ante (chief technology officer). Over the Edge released its first game, GooBall, in 2005. The game failed commercially, but the three founders saw value in the game development tools that they had created to simplify game development, so they shifted the company's focus to creating an engine for other developers.
The company sought to "democratize" game development and make the development of 2D and 3D interactive content more accessible. Unity was named the runner-up for Best Use of Mac OS X Graphics at the 2006 Apple Design Awards. The company grew with the 2007 release of the iPhone, as Unity Technologies produced one of the first engines supporting the platform in full. Because the games industry was focused on console games when the iPhone and App Store were released, Unity was positioned to support developers looking to create mobile games. Its dominance on the iPhone was largely uncontested for a couple of years. In 2007, Over the Edge changed its name to Unity Technologies.
The technology was developed for different platforms. By 2018, Unity was used to make games and other experiences for more than 25 platforms, including mobile, desktop, consoles, and virtual reality. Unity games can also be deployed on the Web.
The Unity Asset Store launched in November 2010 as an online marketplace for Unity users to sell project assets (artwork, code systems, audio, etc.) to each other.
In April 2012, Unity reportedly had 1 million registered developers, 300,000 of whom used Unity on a monthly basis. In May of the same year, a survey by Game Developer revealed that approximately 53% of mobile game developers were using Unity. By 2016, the company reported more than 5.5 million registered users. Part of Unity's appeal is that it allows people who lack the technical knowledge to program games from scratch to create games and other simulations.
Facebook integrated a software development kit for games using the Unity game engine in 2013. The kit featured tools that allowed tracking advertising campaigns and deep linking, where users were directly linked from social media posts to specific portions within games, and in-game-image sharing.
Unity acquired Applifier, a Helsinki-based mobile service provider, in March 2014. Applifier's game replay sharing and community service was initially called Everyplay, and became known as Unity Everyplay. The acquisition also meant that Applifier's mobile video ad network, GameAds, became Unity Ads. Two more acquisitions followed later in 2014: Playnomics, a data analysis platform for developers (now Unity Analytics), and Tsugi, whose continuous integration service became known as Unity Cloud Build.
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Unity Technologies
Unity Software Inc. (doing business as Unity Technologies) is an American video game software development company based in San Francisco. It was founded in Denmark in 2004 as Over the Edge Entertainment and changed its name in 2007. Unity Technologies is best known for the development of Unity, a licensed game engine used to create video games and other applications.
Unity Technologies was founded as Over the Edge Entertainment in Copenhagen in 2004 by David Helgason (chief executive officer), Nicholas Francis (chief creative officer), and Joachim Ante (chief technology officer). Over the Edge released its first game, GooBall, in 2005. The game failed commercially, but the three founders saw value in the game development tools that they had created to simplify game development, so they shifted the company's focus to creating an engine for other developers.
The company sought to "democratize" game development and make the development of 2D and 3D interactive content more accessible. Unity was named the runner-up for Best Use of Mac OS X Graphics at the 2006 Apple Design Awards. The company grew with the 2007 release of the iPhone, as Unity Technologies produced one of the first engines supporting the platform in full. Because the games industry was focused on console games when the iPhone and App Store were released, Unity was positioned to support developers looking to create mobile games. Its dominance on the iPhone was largely uncontested for a couple of years. In 2007, Over the Edge changed its name to Unity Technologies.
The technology was developed for different platforms. By 2018, Unity was used to make games and other experiences for more than 25 platforms, including mobile, desktop, consoles, and virtual reality. Unity games can also be deployed on the Web.
The Unity Asset Store launched in November 2010 as an online marketplace for Unity users to sell project assets (artwork, code systems, audio, etc.) to each other.
In April 2012, Unity reportedly had 1 million registered developers, 300,000 of whom used Unity on a monthly basis. In May of the same year, a survey by Game Developer revealed that approximately 53% of mobile game developers were using Unity. By 2016, the company reported more than 5.5 million registered users. Part of Unity's appeal is that it allows people who lack the technical knowledge to program games from scratch to create games and other simulations.
Facebook integrated a software development kit for games using the Unity game engine in 2013. The kit featured tools that allowed tracking advertising campaigns and deep linking, where users were directly linked from social media posts to specific portions within games, and in-game-image sharing.
Unity acquired Applifier, a Helsinki-based mobile service provider, in March 2014. Applifier's game replay sharing and community service was initially called Everyplay, and became known as Unity Everyplay. The acquisition also meant that Applifier's mobile video ad network, GameAds, became Unity Ads. Two more acquisitions followed later in 2014: Playnomics, a data analysis platform for developers (now Unity Analytics), and Tsugi, whose continuous integration service became known as Unity Cloud Build.