Community hub
Recent from talks
Contribute something to knowledge base
Content stats: 0 posts, 0 articles, 1 media, 0 notes
Members stats: 0 subscribers, 0 contributors, 0 moderators, 0 supporters
Subscribers
Supporters
Contributors
Moderators
Coca-Cola Vanilla
Coca-Cola Vanilla, originally marketed (and still commonly known) as Vanilla Coke, is a vanilla-flavored version of Coca-Cola, a cola soft drink, produced by The Coca-Cola Company since 2002. A no-calorie version also exists, Coca-Cola Vanilla Zero Sugar, based on Coca-Cola Zero Sugar. The drink is also distributed using a Coca-Cola Freestyle machine, which injects vanilla syrup into regular Coca-Cola.
At launch, Vanilla Coke was at the time the Coca-Cola Company's biggest product launch since Diet Coke. In the United States, it was the fourth brand extension in Coca-Cola's history, following Diet Coke (1982), Cherry Coke (1985), and Lemon Diet Coke (2001); in many other countries which did not receive the latter two, Vanilla Coke became the first flavored Coca-Cola product. Coca-Cola Vanilla has been variously marketed around the world since, and in the United States it was initially discontinued in cans and bottles in 2005 before relaunching two years later. The company have also released other combo varieties of Vanilla: Coca-Cola Black Cherry Vanilla in 2006, Coca-Cola Orange Vanilla in 2019, and Coca-Cola Cherry Vanilla in 2020.
Original Coca-Cola already contains small amounts of vanilla. The history of adding additional vanilla flavoring to Coca-Cola, at least in the US, dates back at least to the 1940s when local soda fountain workers (soda jerks) would upon request add a "shot" (roughly two tablespoons) of vanilla syrup to a (12-16 oz) Coca-Cola fountain soda. For decades, this remained common practice in ice cream shops where vanilla syrup and Coca-Cola were both available.
The Coca-Cola Company first tested a Coca-Cola blend with extra vanilla flavoring at the 1982 World's Fair in Knoxville, Tennessee, along with Cherry Coke. After the introduction of Cherry Coke and the failure of New Coke in 1985, the company was hesitant to introduce anything radically new. It was not until April, 2002 that rumors began to circulate that the company was planning a new variation on their classic soft drink. The Coca-Cola Company was tight-lipped regarding the details of the new beverage, commenting to a London based newspaper, "We've always got a number of things in development," leaving open speculation for what was to develop. It was later revealed that testing for a vanilla flavor had been completed and that the new beverage would be available in months. However, in late April, 2002, the company announced that Vanilla Coke would begin production as early as May.
The marketing campaign for Vanilla Coke during its 2002 launch aimed to appeal across all generations. Yolanda Ball, brand manager for Coca-Cola Classic, said, "We had to learn how to balance the newness of vanilla with the established qualities of Coca-Cola". The diet variety would be directed primarily at women.The first public tasting of Vanilla Coke took place in the Buckhead district of Atlanta at the Three Dollar Cafe with Atlanta radio station Q100 and their morning hosts from The Bert Show.[citation needed] The first batch of Vanilla Cokes debuted at the Vanilla Bean Café, locally known as "the Bean," in Pomfret, Connecticut.
One of the first notable advertisements was a television ad created by The Martin Agency which was based upon the product's original campaign line of "Reward Your Curiosity". The ad featured actor Chazz Palminteri, in which he and another man pull a teenager (played by a young Aaron Paul) into an alley after catching him peering into a hole. Palminteri gives the boy a Vanilla Coke, as a reward for his curiosity. Their former website rewardyourcuriosity.com went along with the campaign and drew a large interest at the time. (In the Philippine version of the ad, Palminteri's role was taken by actor Johnny Delgado.) Ms. Ball described the ad: "We were trying to create something new and intriguing. Half of it was about new, different and change of pace, and the rest of it was about how people love and trust Coca-Cola. But we didn't have to say New from Coca-Cola. We didn't have to hit them over the head with it."
The introduction of vanilla flavor was hailed by The Coca-Cola Company as "the greatest innovation since Diet Coke in 1983". Later in 2002, it was introduced to Australia, Norway and Sweden. As of 2003[update], Vanilla Coke was marketed in several European countries including France, Germany, Britain, as well as Mexico, Thailand, Australia and New Zealand, and South Africa. In 2003, PepsiCo introduced Pepsi Vanilla to compete with Vanilla Coke.
By late 2003, the company had marketed Vanilla Coke in over 30 countries around the globe. The "Vanilla Coke" name was originally used in the United States and Canada as well as many other countries around the world such as Germany and Asian territories, whereas "Coca-Cola Vanilla" was the brand used in some places such as the Netherlands, France (translated to "Coca-Cola Vanille") and Mexico (translated to "Coca-Cola Vainilla").
Coca-Cola Vanilla
Coca-Cola Vanilla, originally marketed (and still commonly known) as Vanilla Coke, is a vanilla-flavored version of Coca-Cola, a cola soft drink, produced by The Coca-Cola Company since 2002. A no-calorie version also exists, Coca-Cola Vanilla Zero Sugar, based on Coca-Cola Zero Sugar. The drink is also distributed using a Coca-Cola Freestyle machine, which injects vanilla syrup into regular Coca-Cola.
At launch, Vanilla Coke was at the time the Coca-Cola Company's biggest product launch since Diet Coke. In the United States, it was the fourth brand extension in Coca-Cola's history, following Diet Coke (1982), Cherry Coke (1985), and Lemon Diet Coke (2001); in many other countries which did not receive the latter two, Vanilla Coke became the first flavored Coca-Cola product. Coca-Cola Vanilla has been variously marketed around the world since, and in the United States it was initially discontinued in cans and bottles in 2005 before relaunching two years later. The company have also released other combo varieties of Vanilla: Coca-Cola Black Cherry Vanilla in 2006, Coca-Cola Orange Vanilla in 2019, and Coca-Cola Cherry Vanilla in 2020.
Original Coca-Cola already contains small amounts of vanilla. The history of adding additional vanilla flavoring to Coca-Cola, at least in the US, dates back at least to the 1940s when local soda fountain workers (soda jerks) would upon request add a "shot" (roughly two tablespoons) of vanilla syrup to a (12-16 oz) Coca-Cola fountain soda. For decades, this remained common practice in ice cream shops where vanilla syrup and Coca-Cola were both available.
The Coca-Cola Company first tested a Coca-Cola blend with extra vanilla flavoring at the 1982 World's Fair in Knoxville, Tennessee, along with Cherry Coke. After the introduction of Cherry Coke and the failure of New Coke in 1985, the company was hesitant to introduce anything radically new. It was not until April, 2002 that rumors began to circulate that the company was planning a new variation on their classic soft drink. The Coca-Cola Company was tight-lipped regarding the details of the new beverage, commenting to a London based newspaper, "We've always got a number of things in development," leaving open speculation for what was to develop. It was later revealed that testing for a vanilla flavor had been completed and that the new beverage would be available in months. However, in late April, 2002, the company announced that Vanilla Coke would begin production as early as May.
The marketing campaign for Vanilla Coke during its 2002 launch aimed to appeal across all generations. Yolanda Ball, brand manager for Coca-Cola Classic, said, "We had to learn how to balance the newness of vanilla with the established qualities of Coca-Cola". The diet variety would be directed primarily at women.The first public tasting of Vanilla Coke took place in the Buckhead district of Atlanta at the Three Dollar Cafe with Atlanta radio station Q100 and their morning hosts from The Bert Show.[citation needed] The first batch of Vanilla Cokes debuted at the Vanilla Bean Café, locally known as "the Bean," in Pomfret, Connecticut.
One of the first notable advertisements was a television ad created by The Martin Agency which was based upon the product's original campaign line of "Reward Your Curiosity". The ad featured actor Chazz Palminteri, in which he and another man pull a teenager (played by a young Aaron Paul) into an alley after catching him peering into a hole. Palminteri gives the boy a Vanilla Coke, as a reward for his curiosity. Their former website rewardyourcuriosity.com went along with the campaign and drew a large interest at the time. (In the Philippine version of the ad, Palminteri's role was taken by actor Johnny Delgado.) Ms. Ball described the ad: "We were trying to create something new and intriguing. Half of it was about new, different and change of pace, and the rest of it was about how people love and trust Coca-Cola. But we didn't have to say New from Coca-Cola. We didn't have to hit them over the head with it."
The introduction of vanilla flavor was hailed by The Coca-Cola Company as "the greatest innovation since Diet Coke in 1983". Later in 2002, it was introduced to Australia, Norway and Sweden. As of 2003[update], Vanilla Coke was marketed in several European countries including France, Germany, Britain, as well as Mexico, Thailand, Australia and New Zealand, and South Africa. In 2003, PepsiCo introduced Pepsi Vanilla to compete with Vanilla Coke.
By late 2003, the company had marketed Vanilla Coke in over 30 countries around the globe. The "Vanilla Coke" name was originally used in the United States and Canada as well as many other countries around the world such as Germany and Asian territories, whereas "Coca-Cola Vanilla" was the brand used in some places such as the Netherlands, France (translated to "Coca-Cola Vanille") and Mexico (translated to "Coca-Cola Vainilla").
Recent media
Recent media