Cisneros Media
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Cisneros Media

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Cisneros Media

Cisneros Media (CMD), also known as Venevision International (VVI), is an American-based entertainment company that broadcasts Spanish-language television worldwide.

Venevision International is part of the Cisneros Group of Companies. It was founded initially as the distribution company.

CMD is currently headed by Peter Tinoco. The company opened its doors in 1969 under the name Teverama Florida, along with Radio Caracas Television as distributors of Venezuelan programming abroad. After a split from RCTV (which formed Coral Pictures), it was renamed America Television Inc. In 1987, the company took the current name of Venevision International.

VVI is one of the two largest companies that distributes Spanish-language television programming. The company has a diverse programming catalogue, with an emphasis on the telenovela genre.

In 1992, as part of a consortium of American businessman Jerry Perenchio, Mexican entrepreneur Emilio Azcárraga Milmo, and Grupo Cisneros through Venevisión International bought Univision for $500 million. Grupo Cisneros held a 25% stake in Univision and 12.5% stake in the Univision Communications (now TelevisaUnivision). The Grupo Cisneros' ownership stake in Univision led to the broadcast of Venevision telenovelas from Venezuela, and to the co-production of telenovelas by the partnership of Venevision International and Univision Communications. The consortium ended up selling Univision for $13.7 billion in 2007.

VVI presently supports exchange agreements and sales of TV programming in China and South Korea, where telenovelas are popular. Beginning in 2000, the company sought to diversify its catalogue with original productions, and to participate in the profitable Hispanic market in the United States.

In television production, CMD was a pioneer in independent television production in Spanish in the city of Miami and one of the main companies of this segment in the industry.

CMD founded the first exclusive, Spanish-language film distribution company in the United States. It released movies in cinemas and on pay-per-view, pay television, home video, the hospitality industry (hotels and tourism) and the Internet. It has participated in a renewed interest in Latin American cinema in the US market.

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