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Virgin Media Two
Virgin Media Two, also called Virgin Two, is an Irish free-to-air television channel operated by Virgin Media Television (a subsidiary of Virgin Media Ireland).
In August 2006, it was announced that a new television channel would start on terrestrial television in Ireland, catering to audiences similar to those of E4 and Paramount Comedy. Co-founder Michael Murphy wanted to compete against these two channels which, combined, were attracting €50 million in advertising to Ireland, as well as competing against terrestrial channels RTÉ Two and TV3 for viewers, under the grounds that some popular channels, such as Sky One, were tailored for British viewers, while Channel 6 was aiming at an Irish audience. The channel employed a staff of 22, while its programming was going to consist of a mix of music videos and hit TV series such as Sex and the City and Frasier; its launch was projected for late 2005 or early 2006. Channel 6 was launched on 30 March 2006, then operated by Kish Media's subsidiary Channel 6 Broadcasting Ltd. Kish Media was a consortium made up of Tullamore Beta Ltd (Windmill Lane Productions & Paul McGuinness (U2 manager); owners of TV3), the Barry family of Barry's Tea, and Gowan Group. In its infant stages, the channel's consortium invested €14 million to fund the project. It was anticipated that Channel 6 would launch further channels including a Channel 6+1 service and a music channel.
In 2008, Kish Media announced the channel was for sale. In July 2008, it was confirmed that TV3 had purchased Kish Media for €10 million. The channel continued to broadcast as Channel 6 for a further six months, when TV3 began to promote Channel 6 programming on its main channel.
The station's first managing director was Martin Drake, who left the company after just eight months, and after a period under interim CEO Mark Kellett, the channel's top job was taken by Managing Director Michael Murphy, who later left the channel when it was fully transferred to TV3 and integrated into the TV3 Group. In December 2008, TV3 confirmed it would to re-brand Channel 6 to 3e on 5 January 2009.
In 2009 Channel 6 was rebranded as 3e. In 2008, it was announced the channel was for sale. In July 2008, it was confirmed that TV3 had purchased the parent company, Kish Media, for €10 million. The channel continued to broadcast as Channel 6 for a further 6 months before it was re-branded as 3e. Prior to its relaunch TV3 began to promote Channel 6 programming on its main channel. Including the 2008 series of I'm A Celebrity Get Me Out of Here, which previously aired on TV3 and subsequently aired on 3e until 2014. Channel 6 Broadcasting Ltd remains a subsidiary of TV3 posting profits of 4million euro in 2015 and profits of 8 million euro in 2023.
In December 2008, TV3 confirmed it was to rebrand Channel 6 to 3e on 5 January 2009. The channel would use existing TV3 programming and provide TV3 audiences with a wider range of programming. 3e provides viewers with a mix of US and Australian acquisitions.
It is also used as a TV3 replay service featuring repeats of previously broadcast programs on TV3 such as Ireland AM, Xposé and Midday. It was reported on 24 July 2009; TV3 Group sought to change 3e's licensing from the Broadcasting Commission of Ireland.
On 29 July 2009, the Broadcasting Commission of Ireland announced that the 3e licence would be licensed under Section 34, rather than Sections 36 and 41, of the Broadcasting Act 2001. This means that 3e is no longer a separate cable and satellite service rather it will be covered by the main terms and conditions of the existing TV3 contract.
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Virgin Media Two
Virgin Media Two, also called Virgin Two, is an Irish free-to-air television channel operated by Virgin Media Television (a subsidiary of Virgin Media Ireland).
In August 2006, it was announced that a new television channel would start on terrestrial television in Ireland, catering to audiences similar to those of E4 and Paramount Comedy. Co-founder Michael Murphy wanted to compete against these two channels which, combined, were attracting €50 million in advertising to Ireland, as well as competing against terrestrial channels RTÉ Two and TV3 for viewers, under the grounds that some popular channels, such as Sky One, were tailored for British viewers, while Channel 6 was aiming at an Irish audience. The channel employed a staff of 22, while its programming was going to consist of a mix of music videos and hit TV series such as Sex and the City and Frasier; its launch was projected for late 2005 or early 2006. Channel 6 was launched on 30 March 2006, then operated by Kish Media's subsidiary Channel 6 Broadcasting Ltd. Kish Media was a consortium made up of Tullamore Beta Ltd (Windmill Lane Productions & Paul McGuinness (U2 manager); owners of TV3), the Barry family of Barry's Tea, and Gowan Group. In its infant stages, the channel's consortium invested €14 million to fund the project. It was anticipated that Channel 6 would launch further channels including a Channel 6+1 service and a music channel.
In 2008, Kish Media announced the channel was for sale. In July 2008, it was confirmed that TV3 had purchased Kish Media for €10 million. The channel continued to broadcast as Channel 6 for a further six months, when TV3 began to promote Channel 6 programming on its main channel.
The station's first managing director was Martin Drake, who left the company after just eight months, and after a period under interim CEO Mark Kellett, the channel's top job was taken by Managing Director Michael Murphy, who later left the channel when it was fully transferred to TV3 and integrated into the TV3 Group. In December 2008, TV3 confirmed it would to re-brand Channel 6 to 3e on 5 January 2009.
In 2009 Channel 6 was rebranded as 3e. In 2008, it was announced the channel was for sale. In July 2008, it was confirmed that TV3 had purchased the parent company, Kish Media, for €10 million. The channel continued to broadcast as Channel 6 for a further 6 months before it was re-branded as 3e. Prior to its relaunch TV3 began to promote Channel 6 programming on its main channel. Including the 2008 series of I'm A Celebrity Get Me Out of Here, which previously aired on TV3 and subsequently aired on 3e until 2014. Channel 6 Broadcasting Ltd remains a subsidiary of TV3 posting profits of 4million euro in 2015 and profits of 8 million euro in 2023.
In December 2008, TV3 confirmed it was to rebrand Channel 6 to 3e on 5 January 2009. The channel would use existing TV3 programming and provide TV3 audiences with a wider range of programming. 3e provides viewers with a mix of US and Australian acquisitions.
It is also used as a TV3 replay service featuring repeats of previously broadcast programs on TV3 such as Ireland AM, Xposé and Midday. It was reported on 24 July 2009; TV3 Group sought to change 3e's licensing from the Broadcasting Commission of Ireland.
On 29 July 2009, the Broadcasting Commission of Ireland announced that the 3e licence would be licensed under Section 34, rather than Sections 36 and 41, of the Broadcasting Act 2001. This means that 3e is no longer a separate cable and satellite service rather it will be covered by the main terms and conditions of the existing TV3 contract.