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Vittal Mallya
Vittal Mallya (8 February 1924 – 13 October 1983) was an Indian industrialist, best known as the former chair of the India-based United Breweries Group. Mallya is the father of Vijay Mallya.
Vittal Mallya was born in 1924. He was the youngest of the three children of Lt. Col. Bantwal Ganapathi Mallya and his wife Devi Mallya. The family belongs to the Gaud Saraswat Brahmin community of Madhva tradition based in Mangalore and hails from the town of Bantwal.
The young Vittal Mallya gained exposure to the many cultures of India as he grew up in many cantonment towns across India. When he was around 12 years of age, his father's wealth and position as an army officer made it possible for Vittal to be enrolled into The Doon School. Vittal was a bright student at school, and received several double promotions during his academic career for outstanding performance. After finishing school, he was accepted into Presidency College, Kolkata. He chose this college because his father was posted at that time in Kolkata. After his graduation, he traveled abroad for over two years in a sort of grand tour which was undertaken for two reasons: firstly, his father, who had studied in England and was something of an Anglophile, wanted him to have some exposure to Europe and the wider world outside India; secondly, Vittal wanted to see Europe and gain first-hand practical knowledge that he believed to be a lot more valuable than formal education. He also learned Spanish in the process.
In 1946–47 he started acquiring the shares of United Breweries Limited. In 1947, Mallya was elected as United Breweries' first Indian director. After a year, he replaced R. G. N. Price as the chairman of the company. In 1951, he acquired McDowell & Company Limited.
Moving to Bangalore in 1952, Mallya started a steady acquisition of small breweries and distilleries. New breweries were established in Kerala (Cherthala, 1959), Andhra Pradesh (Hyderabad, 1969), Goa (Ponda, 1971) and Bihar (Hatidah, 1973).
By the early 1960s, Mallya, back in Calcutta, gained further control of the liquor market by acquiring Carew & Company Limited and Phipson & Company Limited (the latter a major liquor distribution company), followed in the early 1970s by another distribution firm, Herbertsons Limited.
It also began its association, about this time, with Hoechst AG of Germany while co-promoting Hoechst Pharmaceuticals Limited, now known as Aventis Pharma India.
The simultaneous move into food products started with the acquisition of Kissan Products in 1950. When Herbertsons was pocketed two decades later, Mallya also bagged its Dipy's division, giving him a virtual stranglehold on a series of processed food products.
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Vittal Mallya
Vittal Mallya (8 February 1924 – 13 October 1983) was an Indian industrialist, best known as the former chair of the India-based United Breweries Group. Mallya is the father of Vijay Mallya.
Vittal Mallya was born in 1924. He was the youngest of the three children of Lt. Col. Bantwal Ganapathi Mallya and his wife Devi Mallya. The family belongs to the Gaud Saraswat Brahmin community of Madhva tradition based in Mangalore and hails from the town of Bantwal.
The young Vittal Mallya gained exposure to the many cultures of India as he grew up in many cantonment towns across India. When he was around 12 years of age, his father's wealth and position as an army officer made it possible for Vittal to be enrolled into The Doon School. Vittal was a bright student at school, and received several double promotions during his academic career for outstanding performance. After finishing school, he was accepted into Presidency College, Kolkata. He chose this college because his father was posted at that time in Kolkata. After his graduation, he traveled abroad for over two years in a sort of grand tour which was undertaken for two reasons: firstly, his father, who had studied in England and was something of an Anglophile, wanted him to have some exposure to Europe and the wider world outside India; secondly, Vittal wanted to see Europe and gain first-hand practical knowledge that he believed to be a lot more valuable than formal education. He also learned Spanish in the process.
In 1946–47 he started acquiring the shares of United Breweries Limited. In 1947, Mallya was elected as United Breweries' first Indian director. After a year, he replaced R. G. N. Price as the chairman of the company. In 1951, he acquired McDowell & Company Limited.
Moving to Bangalore in 1952, Mallya started a steady acquisition of small breweries and distilleries. New breweries were established in Kerala (Cherthala, 1959), Andhra Pradesh (Hyderabad, 1969), Goa (Ponda, 1971) and Bihar (Hatidah, 1973).
By the early 1960s, Mallya, back in Calcutta, gained further control of the liquor market by acquiring Carew & Company Limited and Phipson & Company Limited (the latter a major liquor distribution company), followed in the early 1970s by another distribution firm, Herbertsons Limited.
It also began its association, about this time, with Hoechst AG of Germany while co-promoting Hoechst Pharmaceuticals Limited, now known as Aventis Pharma India.
The simultaneous move into food products started with the acquisition of Kissan Products in 1950. When Herbertsons was pocketed two decades later, Mallya also bagged its Dipy's division, giving him a virtual stranglehold on a series of processed food products.