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Voto Latino
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Voto Latino
Voto Latino is a dual 501(c)(4) and 501(c)(3) nonprofit organization in the United States, founded in 2004. The organization's primary aim is to encourage young Hispanic and Latino voters to register to vote and become more politically involved. The organization was co-founded by Rosario Dawson and Phil Colón. The current president and CEO is María Teresa Kumar.
Voto Latino was created in response to challenges Latino communities faced in both political engagement and technological literacy in the early 2000s. Voto Latino used various social media platforms and telenovela-like videos to engage young Hispanic voters. Voto Latino celebrated their ten-year anniversary one year late in 2015.
Voto Latino is involved with raising awareness about politics for Hispanic voters and also how to register to vote. Because many Latino voters are the first to vote in their families, Voto Latino works to interest young voters. Voto Latino also provides education about United States citizenship for permanent residents of the US.
In August 2006, Voto Latino began its first voter-registration effort, called "Text2Represent", which allowed voters to register to vote through text, becoming one of the first political organizations to do so. Co-founder Rosario Dawson cited the relevancy of text messaging: "If 65 million people were willing to text their votes for American Idol, perhaps at least a few of them might pick up their phones to sign up for something a little more important."
In September of the same year, Voto Latino also focused on young voters by releasing a series of PSA videos featuring popular Latino musical artists.
In January 2008, Voto Latino, along with Declare Yourself, produced "La Pasión de la Decisión", a video campaign intended to help Latinos register and vote in the 2008 general election. The series won a Webby Award for Best Online Film/Video Promoting Public Service & Activism.
In April 2008, Voto Latino launched "Crash the Parties", with Sí TV, a nationwide search for two Latinos to become reporters at the Democratic National Convention and the Republican National Convention.
In March 2010, Voto Latino launched "Be Counted" along with MTV, an online campaign to make sure Latinos were adequately counted in the 2010 Census. The Youtube channel garnered more than 500,000 views and raised $150 million in federal funding for Latino communities around the country. The campaign also included a bilingual mobile phone app which enabled Latinos to fill out the 2010 census on their phones.
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Voto Latino
Voto Latino is a dual 501(c)(4) and 501(c)(3) nonprofit organization in the United States, founded in 2004. The organization's primary aim is to encourage young Hispanic and Latino voters to register to vote and become more politically involved. The organization was co-founded by Rosario Dawson and Phil Colón. The current president and CEO is María Teresa Kumar.
Voto Latino was created in response to challenges Latino communities faced in both political engagement and technological literacy in the early 2000s. Voto Latino used various social media platforms and telenovela-like videos to engage young Hispanic voters. Voto Latino celebrated their ten-year anniversary one year late in 2015.
Voto Latino is involved with raising awareness about politics for Hispanic voters and also how to register to vote. Because many Latino voters are the first to vote in their families, Voto Latino works to interest young voters. Voto Latino also provides education about United States citizenship for permanent residents of the US.
In August 2006, Voto Latino began its first voter-registration effort, called "Text2Represent", which allowed voters to register to vote through text, becoming one of the first political organizations to do so. Co-founder Rosario Dawson cited the relevancy of text messaging: "If 65 million people were willing to text their votes for American Idol, perhaps at least a few of them might pick up their phones to sign up for something a little more important."
In September of the same year, Voto Latino also focused on young voters by releasing a series of PSA videos featuring popular Latino musical artists.
In January 2008, Voto Latino, along with Declare Yourself, produced "La Pasión de la Decisión", a video campaign intended to help Latinos register and vote in the 2008 general election. The series won a Webby Award for Best Online Film/Video Promoting Public Service & Activism.
In April 2008, Voto Latino launched "Crash the Parties", with Sí TV, a nationwide search for two Latinos to become reporters at the Democratic National Convention and the Republican National Convention.
In March 2010, Voto Latino launched "Be Counted" along with MTV, an online campaign to make sure Latinos were adequately counted in the 2010 Census. The Youtube channel garnered more than 500,000 views and raised $150 million in federal funding for Latino communities around the country. The campaign also included a bilingual mobile phone app which enabled Latinos to fill out the 2010 census on their phones.