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WLVU (FM)

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WLVU (FM)

WLVU (97.1 MHz) is an FM radio station licensed to the city of Belle Meade, Tennessee, but serving the Nashville market as a whole. It is currently branded as K-LOVE, repeating a satellite-delivered contemporary Christian format. The station is owned by Educational Media Foundation and is one of the two flagship of the K-Love brands based in nearby Franklin, Tennessee. (The other Station being WLVN in Woodbury, Tennessee) It is Nashville's most recent full-power FM station to take the air.

The original construction permit was granted in 1999 to Mid-TN Broadcasters, LLC, a consortium of former applicants for the permit. In 2000, control of Mid-TN Broadcasters, LLC was transferred from the original owners to the privately owned Dickey Brothers Broadcasting in exchange for WVOL(AM) and cash (BTCH-19991223ABT). Dickey Brothers later brought the station to air using the call letters WRQQ, at which point it became a sister station to WNPL (106.7 FM) and WQQK (92.1 FM).

In 2002, Dickey Brothers Broadcasting sold the three-station Nashville cluster to Cumulus Media, a publicly traded company in which members of the Dickey family served (at that time) as major shareholders, directors, and executives. In 2003, the station moved to a new state-of-the-art studio and welcomed WSM-FM and WWTN as sister stations after Cumulus purchased them from Gaylord Entertainment Company.

On September 16, 2011, WRQQ and sister station WNFN were placed into an independent trust (Volt Radio, LLC) while Cumulus sought a buyer. The move was forced by FCC ownership limits following Cumulus' acquisition of Citadel Broadcasting, which resulted locally in WKDF and WGFX joining the Cumulus cluster. The FCC, as of 2011, allows a single company to own a maximum of five FM stations and two AM stations in any given market. To meet these guidelines in Nashville, Cumulus was forced to spin off two of its seven FM stations, and the company chose WRQQ and WNFN, traditionally its two lowest-performing stations.

On November 14, 2011, Cumulus announced it was removing WRQQ from the Volt Radio trust, replacing it with WQQK. Following the sale of WRQQ, Cumulus reacquired WQQK from the trust.

On July 10, 2012, Cumulus announced it would be selling WRQQ to Educational Media Foundation, as part of a larger deal that resulted in a facility swap in Mobile, Alabama. On July 15, 2012, EMF took control of the station, began airing K-LOVE programming, and changed the call letters to WLVU. Cumulus operated the station on behalf of EMF until the sale was complete on April 16, 2013.

As of August 2014, EMF owns and operates the station outright.

Once the station's transmitter was up and running, WRQQ, preparing for its official launch, began stunting with jukebox sound effects and clips from songs from all genres of music with the promise that "an all-new radio station is coming to 97.1 FM". This stunt was broadcast for a few days in early 2000.

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