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WMMA (AM)
WMMA (1480 AM) is a non-commercial radio station licensed to Irondale, Alabama, and serving Greater Birmingham. It is owned by La Promesa Foundation and airs a Catholic talk and teaching radio format including some programming provided by EWTN.
WMMA is a Class D radio station. By day, it is powered at 5,000 watts. But at night, to avoid interfering with other stations on 1480 AM, it greatly reduces power to 28 watts. Programming is also heard on FM translator W262AR at 97.9 MHz.
The station signed on the air in December 5, 1960. Its original call sign was WIXI and it was a daytimer. It ran 5,000 watts but had to go off the air at night. It was ownered by the Jefferson Radio Company. The station's initial format included 45 hours per week of country & western music and 20 hours per week of what was then called "Negro" music.
The station was sold to the Birmingham Broadcasting Company in a transaction consummated on September 8, 1964. In 1965, the new owners had the station's call sign changed to WLPH. The station played country music through the late 1960s.
In 1971, WLPH transitioned to a religious radio format featuring preaching shows and Southern Gospel music. The license holding company changed its name to the Alabama Religious Broadcasting Company to reflect the new direction for the station.
In March 1997, Alabama Religious Broadcasting Company reached an agreement to sell this station to Willis Broadcasting of Norfolk, Virginia, through its Birmingham Christian Radio, Inc., subsidiary. The deal was approved by the FCC on May 13, 1997, and the transaction was consummated on August 22, 1997. The new owners shifted the music played on WLPH to Black Gospel.
In July 2006, Birmingham Christian Radio, Inc., reached an agreement to sell this station to Davidson Broadcasting through the company's Davidson Media Station WLPH Licensee, LLC, subsidiary. The deal was approved by the FCC on September 8, 2006, and the transaction was consummated on November 3, 2006. The new owners had the station's call sign changed to WRLM on November 7, 2006. As WRLM, this station broadcast a Spanish language music format branded as "Latino Mix".
In March 2008, Davidson Media Group LLC sold the station to Queen of Heaven Catholic Radio Inc. for a reported $575,000. The deal was approved by the FCC on May 29, 2008, and the transaction was consummated on June 12, 2008.
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WMMA (AM)
WMMA (1480 AM) is a non-commercial radio station licensed to Irondale, Alabama, and serving Greater Birmingham. It is owned by La Promesa Foundation and airs a Catholic talk and teaching radio format including some programming provided by EWTN.
WMMA is a Class D radio station. By day, it is powered at 5,000 watts. But at night, to avoid interfering with other stations on 1480 AM, it greatly reduces power to 28 watts. Programming is also heard on FM translator W262AR at 97.9 MHz.
The station signed on the air in December 5, 1960. Its original call sign was WIXI and it was a daytimer. It ran 5,000 watts but had to go off the air at night. It was ownered by the Jefferson Radio Company. The station's initial format included 45 hours per week of country & western music and 20 hours per week of what was then called "Negro" music.
The station was sold to the Birmingham Broadcasting Company in a transaction consummated on September 8, 1964. In 1965, the new owners had the station's call sign changed to WLPH. The station played country music through the late 1960s.
In 1971, WLPH transitioned to a religious radio format featuring preaching shows and Southern Gospel music. The license holding company changed its name to the Alabama Religious Broadcasting Company to reflect the new direction for the station.
In March 1997, Alabama Religious Broadcasting Company reached an agreement to sell this station to Willis Broadcasting of Norfolk, Virginia, through its Birmingham Christian Radio, Inc., subsidiary. The deal was approved by the FCC on May 13, 1997, and the transaction was consummated on August 22, 1997. The new owners shifted the music played on WLPH to Black Gospel.
In July 2006, Birmingham Christian Radio, Inc., reached an agreement to sell this station to Davidson Broadcasting through the company's Davidson Media Station WLPH Licensee, LLC, subsidiary. The deal was approved by the FCC on September 8, 2006, and the transaction was consummated on November 3, 2006. The new owners had the station's call sign changed to WRLM on November 7, 2006. As WRLM, this station broadcast a Spanish language music format branded as "Latino Mix".
In March 2008, Davidson Media Group LLC sold the station to Queen of Heaven Catholic Radio Inc. for a reported $575,000. The deal was approved by the FCC on May 29, 2008, and the transaction was consummated on June 12, 2008.