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WHBL

WHBL (1330 AM) is a radio station in Sheboygan, Wisconsin with a Conservative talk radio format. The station is owned by Wausau-based Midwest Communications, along with three sister FM stations in the market.

WHBL's programming is also carried on an FM translator station in the immediate Sheboygan area, W268BR, 101.5 FM, which like WHBL transmits from the Midwest tower site on Sheboygan's south side. W268BR launched operations on April 16, 2016.

The station's programming is standard for an AM talk station, and organized, including imaging, in the same manner as Green Bay sister station WTAQ. It features a local morning show, Sheboygan's Morning News with Kelly Meyer, along with daily Focus on the Family commentary, and national conservative talk programs the rest of the day, including Dan Bongino, Sean Hannity, Mark Levin and Buck Sexton. The Clark Howard Show is at the end of the evening (along with a 'best-of' show on Sunday afternoons), followed by Coast to Coast AM nightly. The station also maintains local rights to the Glenn Beck Program, but only carries a weekend 'best-of' compilation of the daily series.

The station's weather forecasts are provided by WLUK-TV in Green Bay, a deal that was retained despite WLUK losing cable carriage in Sheboygan in 2011 due to outside corporate factors involving Fox programming.

Weekends consist mainly of general advice shows, including Kim Komando, Handel on the Law, Legal Defense with local attorney Kirk Obear via a brokered programming arrangement, the weekend best-of package of The Rush Limbaugh Show, and Leo Laporte's The Tech Guy, along with sports programs such as Pro Football Weekly and the regional outdoors show Outdoors Radio with Dan Small. Local church programming and The Lutheran Hour airs on Sunday morning, along with the polka-focused Polkatime America.

The station also carries Milwaukee Brewers baseball, Green Bay Packers football, Wisconsin Badgers football and men's basketball, and local high school sports. All programming on weekdays and weekends is subject to sports or breaking news pre-emption.

WHBL was first licensed on March 5, 1925 to seventeen-year-old James H. Slusser in Logansport, Indiana. WHBL was an upgrade to Slusser's amateur radio station, 9EM, and he paid for the equipment with earnings from delivering newspapers. The call letters were randomly assigned from a sequential roster of available call signs, and Slusser adopted "We Heartily Boost Logansport" as the station's slogan.

The station was soon configured as a portable broadcasting station. Portable stations could be transported from place-to-place on movable platforms such as trucks. They were commonly hired out for a few weeks at a time to theaters located in small towns that didn't have their own radio stations, to be used for special programs broadcast to the local community. In early 1926 ownership was transferred to C. L. Carrell of Chicago, Illinois, joining a roster of what would ultimately become seven portable stations operated by Carrell. Starting on July 1, 1927, the station was reported to be operating from a Chicago, Milwaukee and St. Paul railcar, on a wave length of 205 meters [1470 kHz].

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