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WABM

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WABM

WABM (channel 68) is a television station in Birmingham, Alabama, United States, affiliated with MyNetworkTV. It is owned by Sinclair Broadcast Group alongside Homewood-licensed CW affiliate WTTO (channel 21) and low-power ABC affiliate WBMA-LD (channel 58, branded as ABC 33/40); Sinclair also operates Bessemer-licensed WDBB (channel 17), which serves as a full satellite station of WTTO, under a local marketing agreement (LMA) with Sinclair partner company Cunningham Broadcasting. However, Sinclair effectively owns WDBB as the majority of Cunningham's stock is owned by the family of deceased group founder Julian Smith.

WABM, WBMA-LD and WTTO share studios at the Riverchase office park on Concourse Parkway in Hoover (with a Birmingham mailing address); WABM's transmitter is located at the American General candelabra tower on Red Mountain (near Interstate 65) in southwestern Birmingham.

The station first signed on the air on January 31, 1986, as WCAJ, originally operating as a religious independent station. Some of the initial programs that were featured on the station consisted of Catholic programs from the Irondale-based Eternal Word Television Network (EWTN), as well as programming from the Southern Baptist Convention-owned American Christian Television System (ACTS); it initially also carried secular comedy, drama and western programming on weekday afternoons and evenings. Its original studio facilities were located on the campus of Samford University.

After the Trinity Broadcasting Network signed on WTJP-TV (channel 60) in Gadsden that July, WCAJ's viewership declined significantly and the station was never able to recover for the remainder of its tenure as a religious outlet. By early 1987, WCAJ converted to a schedule consisting entirely of Christian programming. Eventually by that fall, the station added home shopping programming and infomercials to fill part of its schedule, while retaining some religious programs, which were relegated to mornings and late evenings; in 1990, the home shopping and infomercial programming was removed from the lineup, at which time the station reverted to an entirely religious schedule.

In 1990, the station was sold to Krypton Broadcasting, which changed its call letters to WABM and reformatted it into a general entertainment independent in January 1991; the reformatted lineup featured a mix of classic movies, dramas, and westerns. However, the station struggled at first against Fox affiliate WDBB (channel 17, now a CW affiliate) and its Gadsden-based satellite WNAL-TV (channel 44, now Ion Television affiliate WPXH-TV) and the market's leading independent station, WTTO (channel 21, also now a CW affiliate).

Although the Birmingham market essentially covered three separate markets (including Tuscaloosa and Anniston–Gadsden), it was not nearly large enough population-wise at the time for what were essentially three independent stations, and there simply was not enough first-run syndicated and acquired programming to fill all of their schedules. In 1991, WDBB and WNAL became semi-satellites of WTTO, which had assumed the Fox affiliation for the market earlier that year, simulcasting that station's programming 22 hours a day. As part of the deal, WDBB/WNAL moved their stronger programs onto WTTO's schedule. This resulted in WTTO owning a large amount of programming that it no longer had time to air, so it sold a large amount of its cartoons and classic sitcoms to WABM.

Even with a stronger format, WABM still trailed WTTO in the ratings. Channel 68 had a disadvantage when it came to signal coverage, especially after WDBB and WNAL became full-time satellites of WTTO in 1993. Between those three stations, WTTO, WDBB and WNAL provided a strong combined signal comparable to those of ABC affiliate WBRC-TV (channel 6, now a Fox affiliate) and NBC affiliate WVTM-TV (channel 13). In contrast, WABM provided only a city-grade signal within the Birmingham metropolitan area, while transmitting a grade B signal in the western and northern parts of the market. WABM also suffered because Krypton had run into financial problems during the early 1990s, which placed WABM at a severe disadvantage when it came to acquiring the strongest programming. The station filed for Chapter 11 bankruptcy in 1993.

After selling off its sister stations in West Palm Beach (WTVX, now a CW affiliate) and Jacksonville, Florida (WNFT, now CBS affiliate WJAX-TV), Krypton sold WABM to a small locally based group[who?] in 1993. The new owners immediately entered into a local marketing agreement with Abry-owned WTTO. Under the LMA, WTTO and WABM began sharing certain programs—although both stations continued to maintain separate schedules—and WTTO provided advertising services for WABM on their behalf. In September of that year, the station began carrying programming from the Prime Time Entertainment Network syndication service. In 1994, Sinclair Broadcast Group assumed the rights to the LMA with WTTO/WDBB, when it acquired the latter upon its merger with Abry.

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