WBTA

Batavia, New York; United States;
Broadcast area	Rochester area
Frequency	1490 kHz
Branding	WBTA FM 100.1 AM 1490
Programming
Format	Soft adult contemporary
Ownership
Owner	James Ernst; (Majic Tones Communications, LLC);
History
First air date	1941
Technical information
Licensing authority	FCC
Facility ID	31811
Class	C
Power	1,000 watts day; 710 watts night;
Transmitter coordinates	42°58′35″N 78°11′12″W / 42.97639°N 78.18667°W
Translator(s)	100.1 W261CR (Batavia); 106.1 W291DI (Batavia);
Links
Public license information	Public file; LMS;
Webcast	Listen live
Website	wbtai.com
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WBTA (1490 AM) is a radio station broadcasting a soft adult contemporary format. Licensed to Batavia, New York, United States, the station is the only one directly serving Genesee County and in general serves the area between Rochester and Buffalo. The station is owned by James Ernst, through licensee Majic Tones Communications, LLC.^[2] It was broadcasting ABC Music Radio's "Timeless" format (and, before 2006, its predecessor "Unforgettable Favorites"), but as of February 13, 2010; the current format is aired locally.

Wayne Fuller was a longtime personality at the station, working there from 1967 until shortly before his death in 2018.^[3] Morning host Jerry Warner died a few months later.^[4]