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WCAX-TV
WCAX-TV (channel 3) is a television station licensed to Burlington, Vermont, United States, serving as the CBS affiliate for the Burlington, Vermont–Plattsburgh, New York market. It is owned by Gray Media alongside Saranac Lake, New York–licensed MyNetworkTV affiliate WYCI (channel 40). The two stations share studios on Joy Drive in South Burlington, Vermont; WCAX-TV's transmitter is located on Vermont's highest peak, Mount Mansfield. WCAX was the first television station in Vermont.
Like other network stations serving Burlington and Plattsburgh, WCAX-TV has a large audience in southern Quebec, Canada. This includes the Montreal area, which is five times more populous than the station's entire U.S. viewing area. Vidéotron's television services in southern Quebec carry WCAX-TV as their CBS affiliate. The station is also available on every cable system in Vermont, and statewide on DirecTV and Dish Network.
Channel 3 traces its roots to WCAX radio, Vermont's oldest radio station, which signed on as an experimental station run by students at the University of Vermont on May 20, 1922 and began full-time operations on October 10, 1924.
By 1931, UVM realized it was in over its head operating a radio station, so it sold WCAX to the Burlington Daily News, which relaunched it that November as a commercial radio station. Charles P. Hasbrook bought the Daily News in 1939. He sold the Daily News in 1941 (the paper is now defunct), but kept WCAX.
On September 26, 1954, Hasbrook signed on Vermont's first television station, WMVT, originally licensed to the state's capital city of Montpelier. In December 1954, the stations' parent company, WCAX Broadcasting Corporation, was renamed Mount Mansfield Television, after the location of channel 3's transmitter and tower.
In May 1955, WMVT moved its community of license from Montpelier to Burlington, the state's largest city. Burlington is just a few miles from Mount Mansfield. One month later, the station's call letters were changed to WCAX-TV to match its radio sister station. In 1958, Hasbrook turned over the station's ownership to his stepson, Dr. Stuart T. "Red" Martin Jr. Martin was an engineer by trade who assisted his stepfather in building the station from the ground up. He had already been serving as general manager since the station signed on.
Red Martin sold off WCAX radio in 1963; it is now WVMT. Martin continued to own channel 3 until his death in 2005, and was succeeded by his oldest son, Peter R. Martin.
In September 1965, WCAX-TV became the third station in its market (after WPTZ-TV and WMTW-TV), and the first in Vermont, to broadcast in color.
WCAX-TV
WCAX-TV (channel 3) is a television station licensed to Burlington, Vermont, United States, serving as the CBS affiliate for the Burlington, Vermont–Plattsburgh, New York market. It is owned by Gray Media alongside Saranac Lake, New York–licensed MyNetworkTV affiliate WYCI (channel 40). The two stations share studios on Joy Drive in South Burlington, Vermont; WCAX-TV's transmitter is located on Vermont's highest peak, Mount Mansfield. WCAX was the first television station in Vermont.
Like other network stations serving Burlington and Plattsburgh, WCAX-TV has a large audience in southern Quebec, Canada. This includes the Montreal area, which is five times more populous than the station's entire U.S. viewing area. Vidéotron's television services in southern Quebec carry WCAX-TV as their CBS affiliate. The station is also available on every cable system in Vermont, and statewide on DirecTV and Dish Network.
Channel 3 traces its roots to WCAX radio, Vermont's oldest radio station, which signed on as an experimental station run by students at the University of Vermont on May 20, 1922 and began full-time operations on October 10, 1924.
By 1931, UVM realized it was in over its head operating a radio station, so it sold WCAX to the Burlington Daily News, which relaunched it that November as a commercial radio station. Charles P. Hasbrook bought the Daily News in 1939. He sold the Daily News in 1941 (the paper is now defunct), but kept WCAX.
On September 26, 1954, Hasbrook signed on Vermont's first television station, WMVT, originally licensed to the state's capital city of Montpelier. In December 1954, the stations' parent company, WCAX Broadcasting Corporation, was renamed Mount Mansfield Television, after the location of channel 3's transmitter and tower.
In May 1955, WMVT moved its community of license from Montpelier to Burlington, the state's largest city. Burlington is just a few miles from Mount Mansfield. One month later, the station's call letters were changed to WCAX-TV to match its radio sister station. In 1958, Hasbrook turned over the station's ownership to his stepson, Dr. Stuart T. "Red" Martin Jr. Martin was an engineer by trade who assisted his stepfather in building the station from the ground up. He had already been serving as general manager since the station signed on.
Red Martin sold off WCAX radio in 1963; it is now WVMT. Martin continued to own channel 3 until his death in 2005, and was succeeded by his oldest son, Peter R. Martin.
In September 1965, WCAX-TV became the third station in its market (after WPTZ-TV and WMTW-TV), and the first in Vermont, to broadcast in color.
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