WFTX-TV
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WFTX-TV

WFTX-TV (channel 36, cable channel 4) is a television station licensed to Cape Coral, Florida, United States, serving as the Fox affiliate for Southwest Florida. Currently owned by the E. W. Scripps Company, the station has studios on Southwest Pine Island Road (SR 78) in Cape Coral, and its transmitter is located near Punta Gorda (east of I-75/SR 93) near the Charlotte and Lee county line.

WFTX-TV is branded as Fox 4, in reference to its channel location on most cable systems in the market, which it has enjoyed since its sign on in 1985.

In 1982, interest began in the channel 36 allocation to Cape Coral. In 1984, out of four applications, a Federal Communications Commission (FCC) administrative law judge gave the nod to Florida Family Broadcasting Limited, which included one Native American and one Asian investor, over three other groups seeking the construction permit. Florida Family—a company associated with Family Group Broadcasting, which two years prior had signed on WFTS-TV in Tampa—had to settle with the other applicants, a process that look longer than expected.

Construction work began in April, and after a prolonged construction marked by delays due to high winds, WFTX-TV started broadcasting on October 14, 1985. It was the first independent station in Southwest Florida, and from the start, it aired on channel 4 on most systems. Within a year of building WFTX-TV, Family Group sold it for $17 million to Terre Haute, Indiana–based Wabash Valley Broadcasting, controlled by the family of Tony Hulman; Wabash Valley, which owned WTHI-TV in its home town of Terre Haute, had also agreed to purchase WBSP-TV in Ocala earlier that year.

Even though it was on the air in 1985, a full studio facility was not completed until 1987; that same year, the station affiliated with Fox (partly to prevent new independent WNPL-TV channel 46 from doing so) and extended its coverage north with an increase in tower height. WFTX even pitched ABC on defecting from its affiliate, perennial third-place station WEVU-TV, in 1988. With Fox, channel 36's programming rapidly grew in ratings. Its first major local program, the consumer series Troubleshooter, was outdrawing national and local newscasts by 1991.

The station changed hands again in 1998, when Emmis Communications purchased the assets of Wabash Valley Broadcasting, giving Emmis its first television stations. From 2002 to 2005, WFTX's master control and other internal operations were controlled from a regional hub located at the company's WKCF in Lake Mary, near Orlando. Emmis exited the television business in 2005, with Journal Broadcast Group acquiring WFTX and two other stations.

On July 30, 2014, it was announced that the E. W. Scripps Company would acquire Journal Communications in an all-stock transaction and spin off the combined company's print assets. The deal made WFTX a sister station once again to WFTS and also NBC affiliate WPTV-TV in West Palm Beach. The FCC approved the deal on December 12, 2014. It was approved by shareholders on March 11, 2015, closing on April 1.

In the fall of 2021, WFTX added Ion Television as a subchannel after Scripps' acquisition of Ion Media, bringing the network over-the-air to Southwest Florida for the first time since its 1998 launch. The Fort MyersNaples market was the only market in the state outside Tallahassee which never had a station owned by Ion Media or its forerunner companies.

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