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KMOX-FM
KMOX-FM (104.1 FM) is a commercial radio station licensed to Hazelwood, Missouri, and serving the Greater St. Louis area. It simulcasts a news/talk radio format with sister station KMOX (1120 AM). The stations are owned by Audacy, Inc., with studios and offices on Olive Street at Tucker Boulevard in downtown St. Louis.
KMOX-FM is a class C2 station. It has an effective radiated power (ERP) of 50,000 watts, using a directional antenna. Its transmitter is within the campus of Crossroads College Preparatory School on DeBaliviere Avenue, just north of Forest Park.
The station signed on in 1967, licensed to Jerseyville, Illinois as WJBM-FM, airing a full service country format as a sister station to WJBM (1480 AM), and a transmitter located north of that community. For its first few years of existence, its reach was limited to the same rural area as their AM partner, with any efforts to market to St. Louis merely coincidental and involving radio advertising targeted across the region.
The station was sold to Shelley Davis' Gateway Radio Partners in 1985 without the AM station, and its new owners began to target St. Louis and the northern portion of Metro East, continuing to air country music, now as WKKX. Even with a move of its tower site into the Missouri side of the metro in Florissant, the move-in station struggled against entrenched country competition, and "Kix 104" was unsuccessful, with GRP going bankrupt and Zimmer Broadcasting purchasing the station in July 1991. Two years later, Zimmer then purchased WKBQ-FM (106.5), a move-in station itself.
On January 20, 1994, the programming and call letters of 104.1 FM would be swapped with that of 106.5 FM; WKBQ-FM, now on 104.1, would become "Q104" and assume 106.5's former Top 40/CHR format. For the next year, the station also continued a simulcast on WKBQ's same-called sister AM station on 1380 AM until that station assumed a talk format.
WKBQ-FM became the FM home for St. Louis morning team "Steve & DC" after one of the most significant stories/controversies in St. Louis radio history in the summer of 1993. The duo announced on January 6, 1994, that they would return on January 20 to "Q104" at a downtown press conference which received live coverage on television and in local publications.
With the Telecommunications Act of 1996 de-regulating the radio industry and expanding the number of stations that could be owned in one market, Emmis Communications purchased WKBQ-FM and WKKX for $42.5 million, with immediate changes for both stations coming after the holidays. WKBQ's Top 40/CHR format was dropped for modern AC as WALC, "Alice 104.1", on January 24. 1997, inspired by the successful and similarly named station in San Francisco. Compared to WKKX, which remained under the same format until being sold in 2000 to Bonneville International, the programming on 104.1 was in constant flux, as Emmis attempted to find a proper format for the station that would draw ratings. WALC flipped to active rock as "Extreme Radio 104.1" on June 25, 1998, with new WXTM-FM call letters taking effect on July 15. WXTM was the original St. Louis affiliate of The Howard Stern Show.
On September 24, 2000, at 2 p.m., after playing "Fade to Black" by Metallica, and after Emmis purchased KPNT (and moved Stern to that station), WXTM flipped to 80s music as WMLL. Branded as "The Mall", the branding was a reference to the downtown Gateway Mall green space. The format would later evolve to encompass 90s music, and would be the home of popular morning DJs Steve & DC.
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KMOX-FM
KMOX-FM (104.1 FM) is a commercial radio station licensed to Hazelwood, Missouri, and serving the Greater St. Louis area. It simulcasts a news/talk radio format with sister station KMOX (1120 AM). The stations are owned by Audacy, Inc., with studios and offices on Olive Street at Tucker Boulevard in downtown St. Louis.
KMOX-FM is a class C2 station. It has an effective radiated power (ERP) of 50,000 watts, using a directional antenna. Its transmitter is within the campus of Crossroads College Preparatory School on DeBaliviere Avenue, just north of Forest Park.
The station signed on in 1967, licensed to Jerseyville, Illinois as WJBM-FM, airing a full service country format as a sister station to WJBM (1480 AM), and a transmitter located north of that community. For its first few years of existence, its reach was limited to the same rural area as their AM partner, with any efforts to market to St. Louis merely coincidental and involving radio advertising targeted across the region.
The station was sold to Shelley Davis' Gateway Radio Partners in 1985 without the AM station, and its new owners began to target St. Louis and the northern portion of Metro East, continuing to air country music, now as WKKX. Even with a move of its tower site into the Missouri side of the metro in Florissant, the move-in station struggled against entrenched country competition, and "Kix 104" was unsuccessful, with GRP going bankrupt and Zimmer Broadcasting purchasing the station in July 1991. Two years later, Zimmer then purchased WKBQ-FM (106.5), a move-in station itself.
On January 20, 1994, the programming and call letters of 104.1 FM would be swapped with that of 106.5 FM; WKBQ-FM, now on 104.1, would become "Q104" and assume 106.5's former Top 40/CHR format. For the next year, the station also continued a simulcast on WKBQ's same-called sister AM station on 1380 AM until that station assumed a talk format.
WKBQ-FM became the FM home for St. Louis morning team "Steve & DC" after one of the most significant stories/controversies in St. Louis radio history in the summer of 1993. The duo announced on January 6, 1994, that they would return on January 20 to "Q104" at a downtown press conference which received live coverage on television and in local publications.
With the Telecommunications Act of 1996 de-regulating the radio industry and expanding the number of stations that could be owned in one market, Emmis Communications purchased WKBQ-FM and WKKX for $42.5 million, with immediate changes for both stations coming after the holidays. WKBQ's Top 40/CHR format was dropped for modern AC as WALC, "Alice 104.1", on January 24. 1997, inspired by the successful and similarly named station in San Francisco. Compared to WKKX, which remained under the same format until being sold in 2000 to Bonneville International, the programming on 104.1 was in constant flux, as Emmis attempted to find a proper format for the station that would draw ratings. WALC flipped to active rock as "Extreme Radio 104.1" on June 25, 1998, with new WXTM-FM call letters taking effect on July 15. WXTM was the original St. Louis affiliate of The Howard Stern Show.
On September 24, 2000, at 2 p.m., after playing "Fade to Black" by Metallica, and after Emmis purchased KPNT (and moved Stern to that station), WXTM flipped to 80s music as WMLL. Branded as "The Mall", the branding was a reference to the downtown Gateway Mall green space. The format would later evolve to encompass 90s music, and would be the home of popular morning DJs Steve & DC.