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WHIH Newsfront AI simulator
(@WHIH Newsfront_simulator)
Hub AI
WHIH Newsfront AI simulator
(@WHIH Newsfront_simulator)
WHIH Newsfront
WHIH Newsfront is a faux American current affairs digital series serving as the center of several viral marketing campaigns for Marvel Studios. Based on the fictional television network WHIH World News that appears throughout the Marvel Cinematic Universe (MCU), the YouTube videos began as marketing for the film Ant-Man, and deal with major events depicted in the MCU's films and television series. The videos were created by Marvel Studios in partnership with Google.
The news program features Leslie Bibb as Christine Everhart, reprising her role from the MCU films, with Al Madrigal portraying political correspondent Will Adams. Several other actors reprise their roles from the films, while archival footage of others is also used. The initial videos were released during July 2015, focusing on the immediate aftermath of Avengers: Age of Ultron, while leading up to the events of Ant-Man. More were released beginning in April 2016, as a WHIH Newsfront Special Report, focusing on the Avengers and the political issues surrounding them, as part of a similar viral marketing campaign for the film Captain America: Civil War.
The videos are accompanied by additional marketing materials, such as in-universe web articles and social media posts. The series has been received positively, seen as better than average viral marketing campaigns, and as a fun and insightful expansion of the MCU for fans of the franchise.
Also reprising his role from the films is William Sadler as President of the United States, Matthew Ellis, while Paul Rudd and Corey Stoll as Scott Lang and Darren Cross, respectively, appear before their appearances in Ant-Man. Additionally, WIRED Insider presenter James Rondell appears as himself, and a WHIH reporter based on the character Jackson Norris briefly appears; the latter is a separate character from the similarly named Jackson Norriss, who appears in the Marvel One-Shot short film All Hail the King portrayed by Scoot McNairy.
In June 2015, Leslie Bibb revealed that she was involved in a new project for Marvel Studios, reprising her role of Christine Everhart from Iron Man and Iron Man 2. The next week, the project was revealed to be part of a viral marketing campaign for the Marvel film Ant-Man with the reveal of a faux news program, WHIH Newsfront with Christine Everhart, an extension of the fictional television network WHIH World News which is depicted reporting on major events in many MCU films and television series.
Bibb returned as Everhart, and was joined by Al Madrigal as WHIH political correspondent Will Adams, for a WHIH Newsfront Special Report as part of a similar campaign in April 2016 in the lead up to the film Captain America: Civil War. The report focuses on the opposing sides of Civil War's central conflict, with Everhart supporting governmental oversight and accountability for superheroes, and Adams willing to let the Avengers do what is necessary to save the world. The opinion of the MCU public is also depicted as divided between the two sides.
Marvel partnered with Google to produce the videos, which deal with the aftermath of Avengers: Age of Ultron, and the buildup to Ant-Man and Captain America: Civil War, while featuring numerous easter eggs to the MCU, including a news ticker that mentions MCU characters and events such as Jane Foster, the death of Wolfgang von Strucker, and Dr. Stephen Strange. In addition to archive footage from the films, the videos also use original material and "footage showing what these fights and their aftermaths look [like] from the civilian perspective".
The videos were made available on the WHIH World News' YouTube channel, with some of them debuting in publications such as Mashable, BuzzFeed, and WIRED Insider. The Ant-Man campaign videos also appear as bonus features on that film's Blu-ray release.
WHIH Newsfront
WHIH Newsfront is a faux American current affairs digital series serving as the center of several viral marketing campaigns for Marvel Studios. Based on the fictional television network WHIH World News that appears throughout the Marvel Cinematic Universe (MCU), the YouTube videos began as marketing for the film Ant-Man, and deal with major events depicted in the MCU's films and television series. The videos were created by Marvel Studios in partnership with Google.
The news program features Leslie Bibb as Christine Everhart, reprising her role from the MCU films, with Al Madrigal portraying political correspondent Will Adams. Several other actors reprise their roles from the films, while archival footage of others is also used. The initial videos were released during July 2015, focusing on the immediate aftermath of Avengers: Age of Ultron, while leading up to the events of Ant-Man. More were released beginning in April 2016, as a WHIH Newsfront Special Report, focusing on the Avengers and the political issues surrounding them, as part of a similar viral marketing campaign for the film Captain America: Civil War.
The videos are accompanied by additional marketing materials, such as in-universe web articles and social media posts. The series has been received positively, seen as better than average viral marketing campaigns, and as a fun and insightful expansion of the MCU for fans of the franchise.
Also reprising his role from the films is William Sadler as President of the United States, Matthew Ellis, while Paul Rudd and Corey Stoll as Scott Lang and Darren Cross, respectively, appear before their appearances in Ant-Man. Additionally, WIRED Insider presenter James Rondell appears as himself, and a WHIH reporter based on the character Jackson Norris briefly appears; the latter is a separate character from the similarly named Jackson Norriss, who appears in the Marvel One-Shot short film All Hail the King portrayed by Scoot McNairy.
In June 2015, Leslie Bibb revealed that she was involved in a new project for Marvel Studios, reprising her role of Christine Everhart from Iron Man and Iron Man 2. The next week, the project was revealed to be part of a viral marketing campaign for the Marvel film Ant-Man with the reveal of a faux news program, WHIH Newsfront with Christine Everhart, an extension of the fictional television network WHIH World News which is depicted reporting on major events in many MCU films and television series.
Bibb returned as Everhart, and was joined by Al Madrigal as WHIH political correspondent Will Adams, for a WHIH Newsfront Special Report as part of a similar campaign in April 2016 in the lead up to the film Captain America: Civil War. The report focuses on the opposing sides of Civil War's central conflict, with Everhart supporting governmental oversight and accountability for superheroes, and Adams willing to let the Avengers do what is necessary to save the world. The opinion of the MCU public is also depicted as divided between the two sides.
Marvel partnered with Google to produce the videos, which deal with the aftermath of Avengers: Age of Ultron, and the buildup to Ant-Man and Captain America: Civil War, while featuring numerous easter eggs to the MCU, including a news ticker that mentions MCU characters and events such as Jane Foster, the death of Wolfgang von Strucker, and Dr. Stephen Strange. In addition to archive footage from the films, the videos also use original material and "footage showing what these fights and their aftermaths look [like] from the civilian perspective".
The videos were made available on the WHIH World News' YouTube channel, with some of them debuting in publications such as Mashable, BuzzFeed, and WIRED Insider. The Ant-Man campaign videos also appear as bonus features on that film's Blu-ray release.