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WHLX
WHLX (1590 AM) is an Americana radio station licensed to Marine City, Michigan, with a power output of 1,000 watts day, 102 watts night. The station is owned by Radio First and broadcasts from studios on Huron Avenue in Downtown Port Huron. Its programming is also simulcasted on FM Translator W224DT, licensed to Port Huron, Michigan at 92.7 MHz, with an effective radiated power of 125 watts. The station currently brands itself as Country, Rock, and Folk 92.7 WHLX The Hills.
The station started as WSDC in 1951, then WDOG and later became WSMA with country music.
The history of this station dates back to December 1947, when Radio St. Clair applied for a construction permit for the station to be built in Algonac, Michigan, about 8 miles south of Marine City, and to operate at a power of 500 watts. The permit was amended the following year to change its proposed city of license from Algonac to Marine City. The year after that, the land on which to build the transmitter facility along Marine City highway was selected, and the license was amended to reflect a power increase from 500 to 1,000 watts, and to adopt a two-tower directional antenna pattern.
WHLX went on the air on December 10, 1951, with the call letters WSDC, operating from its transmitter facility at 5300 Marine City Highway, on the outskirts of Marine City. Doing business as Radio St. Clair, Inc., Jerry Coughlin served as the station's first president and general manager.
By 1954, Coughlin had turned the duties of general manager to sales director John Bell and renamed the station WDOG. Fred Cale assumed sales and management duties by 1960.
In November 1963, Radio St. Clair applied for a construction permit to move the station closer to Detroit. The proposed site was located at 2676 Ten Mile Road in Warren, currently the site of Central Industrial Park. Radio St. Clair also petitioned for a power increase from 1,000 to 5,000 watts as well as a modified directional antenna system that would have included a three-tower system. The FCC returned the application a year later, on the grounds of frequency overlap restrictions. Radio St. Clair requested a waiver, which was denied as was the construction permit for the move.
In November 1966, Radio St. Clair agreed to sell WDOG to Sommerville Broadcasting Company, owned by Richard S. and Letty J. Sommerville, which was approved by the FCC in February 1967. Later that year, the station, which up to that point, had been licensed to operate only from sunrise to sunset, was granted pre-sunrise authority of 500 watts, which allowed it to sign on two hours prior to local sunrise.
Sommerville also renamed the station WSMA, and adopted a country music format. It maintained this format and call sign for the next 26 years.
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WHLX
WHLX (1590 AM) is an Americana radio station licensed to Marine City, Michigan, with a power output of 1,000 watts day, 102 watts night. The station is owned by Radio First and broadcasts from studios on Huron Avenue in Downtown Port Huron. Its programming is also simulcasted on FM Translator W224DT, licensed to Port Huron, Michigan at 92.7 MHz, with an effective radiated power of 125 watts. The station currently brands itself as Country, Rock, and Folk 92.7 WHLX The Hills.
The station started as WSDC in 1951, then WDOG and later became WSMA with country music.
The history of this station dates back to December 1947, when Radio St. Clair applied for a construction permit for the station to be built in Algonac, Michigan, about 8 miles south of Marine City, and to operate at a power of 500 watts. The permit was amended the following year to change its proposed city of license from Algonac to Marine City. The year after that, the land on which to build the transmitter facility along Marine City highway was selected, and the license was amended to reflect a power increase from 500 to 1,000 watts, and to adopt a two-tower directional antenna pattern.
WHLX went on the air on December 10, 1951, with the call letters WSDC, operating from its transmitter facility at 5300 Marine City Highway, on the outskirts of Marine City. Doing business as Radio St. Clair, Inc., Jerry Coughlin served as the station's first president and general manager.
By 1954, Coughlin had turned the duties of general manager to sales director John Bell and renamed the station WDOG. Fred Cale assumed sales and management duties by 1960.
In November 1963, Radio St. Clair applied for a construction permit to move the station closer to Detroit. The proposed site was located at 2676 Ten Mile Road in Warren, currently the site of Central Industrial Park. Radio St. Clair also petitioned for a power increase from 1,000 to 5,000 watts as well as a modified directional antenna system that would have included a three-tower system. The FCC returned the application a year later, on the grounds of frequency overlap restrictions. Radio St. Clair requested a waiver, which was denied as was the construction permit for the move.
In November 1966, Radio St. Clair agreed to sell WDOG to Sommerville Broadcasting Company, owned by Richard S. and Letty J. Sommerville, which was approved by the FCC in February 1967. Later that year, the station, which up to that point, had been licensed to operate only from sunrise to sunset, was granted pre-sunrise authority of 500 watts, which allowed it to sign on two hours prior to local sunrise.
Sommerville also renamed the station WSMA, and adopted a country music format. It maintained this format and call sign for the next 26 years.