WICS
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WICS

WICS (channel 20) is a television station licensed to Springfield, Illinois, United States, affiliated with ABC. The station is owned by Rincon Broadcasting Group, and maintains studios on East Cook Street in Springfield's Eastside; its transmitter is located west of Mechanicsburg, in unincorporated Sangamon County.

WICD (channel 15) in ChampaignUrbana operates as a semi-satellite of WICS. As such, it simulcasts all network and syndicated programming as provided through WICS, and the two stations share a website. However, WICD airs separate commercial inserts and legal identifications. Local newscasts, produced by WICS, are simulcast on both stations. WICS serves the western half of the Central Illinois market while WICD serves the eastern portion. The two stations are counted as a single unit for ratings purposes. Although WICD maintains its own studios on South Country Fair Drive in Champaign, master control and most internal operations are based at WICS' facilities.

Through joint sales and shared services agreements (JSA/SSA), Rincon also provides certain services to the area's Fox affiliate, Springfield-licensed WRSP-TV, channel 55 (and its semi-satellite, Urbana-licensed WCCU, channel 27), as well as Decatur-licensed CW outlet WBUI, channel 23 (all are owned by GOCOM Media, LLC). WRSP and WBUI share studios with WICS but WBUI also maintains an advertising sales office on South Main Street/US 51 in downtown Decatur. WCCU's advertising sales operation is also based out of WICD's studios.

WICS began operations on September 17, 1953, and was owned by Plains Television Partners of Springfield, which was a 50/50 joint venture of Transcontinental Properties and the H & E Balaban Corporation. It carried programming from all four networks of the era (NBC, CBS, ABC, and DuMont). However, it was a primary NBC affiliate. Although the Federal Communications Commission (FCC) had collapsed most of East Central Illinois into one giant television market, WICS took on a secondary CBS affiliation because its primary affiliate, WCIA in Champaign, only provided a marginal signal to Springfield. It also aired whatever ABC programs WTVP in Decatur (now WAND) had to turn down in order to air CBS shows not cleared by WCIA.

By 1958, WICS was an exclusive NBC affiliate. The station originally had facilities at the Leland Hotel on Capitol Street in Downtown Springfield. In 1964, it moved to its current studios on East Cook Street in East Springfield. The FCC considered making East Central Illinois an all-UHF market but dropped these plans under heavy lobbying from WCIA.

However, WICS' signal was not nearly strong enough to reach the eastern portion of the area. At the time, UHF signals were not strong enough to cover large amounts of territory. Accordingly in 1959, Plains Television signed-on WCHU in Champaign as a low-power satellite of WICS. In 1960, it bought WDAN-TV (another low-power station in Danville) and changed the calls to WICD. At the same time, WCHU began breaking off from the WICS signal to air some local programming for the eastern side of the market, which was simulcast on WICD. In 1967, Plains Television merged WCHU and WICD into a new full-power station on UHF channel 15 under the WICD calls, but operating under the WCHU license.

Plains Television sold WICS to Guy Gannett Communications (no relation to the larger Gannett Company), in 1986 but held onto WICD until 1994. The two stations operated as a regional network sharing most network and syndicated programming. This arrangement nearly brought down WICD, and for a time, it appeared the station would revert to a full-time satellite of WICS. Guy Gannett finally bought WICD in 1994.

Sinclair Broadcast Group purchased most of Guy Gannett's stations, including WICS and WICD, in 1999. The company almost immediately turned around and announced it was selling the two (which count as one for regulatory purposes) plus KGAN in Cedar Rapids, Iowa, to Sunrise Television. However, the FCC did not allow Sunrise to buy WICS/WICD due to Sunrise's ownership structure. Hicks, Muse, Tate & Furst (HMTF), an investment firm controlled by then-Texas Rangers and Dallas Stars owner Tom Hicks, owned a large block of Sunrise stock. HMTF was majority stockholder of the LIN TV Corporation, then-owner of WAND. The FCC ruled HMTF held enough stock in Sunrise that if it bought WICS/WICD, it would have created a duopoly between two of the four highest-rated stations in the market, which is forbidden by FCC rules. With the eventual relaxation of ownership limits, Sinclair soon took the stations off the market and retained them.

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