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WJFG
WJFG (1480 AM) is a commercial radio station licensed to Latrobe, Pennsylvania. It simulcasts with co-owned WJFA 910 AM in Apollo, Pennsylvania. They carry a conservative talk radio format and are owned by John Fredericks, through licensee Disruptor Radio LLC. The two stations formerly subscribed to the nationally syndicated JACK FM programming service.
WJFG has a daytime power of 500 watts using a non-directional signal, but at night, it switches to a directional antenna and increases power to 1,000 watts, using a four-tower array located at the end of Rocky Hill Lane in Unity Township, about two miles due east of the Arnold Palmer Regional Airport. Programming is also heard on 250-watt FM translator W298DH at 107.5 MHz.
Beginning in 1956, WTRA signed on four years after the debut of another Latrobe AM station, WKHJ, known then as WAKU. The station was owned by Latrobe Broadcasters, Inc., a company headed by Martin Barsky, and maintained studios and offices at 204 Main Street in downtown Latrobe. The station was later sold in 1966 to WTRA Broadcasting Corporation and relocated to the historic Miller Hotel on Ligonier Street, where it remained until the hotel was destroyed by a fire in 1974. WTRA general manager Albert Calisti would go on to start his own radio station, WBCW in Jeannette that same year. WCNS would then relocate to 317 Depot Street, where it would remain until the turn of the 21st century.
Three years after WTRA signed on, a substitute DJ by the name of John Longo was hired as an employee, and 30 years later, Longo would assume the ownership of this station. Though Longo would later leave what would later become WCNS to pursue advancement opportunities at other neighboring stations, he would later return in November 1983 as an equity partner, four years after the station was sold by WTRA Broadcasting to Advance Communications Corporation [1] Archived June 10, 2016, at the Wayback Machine. With the ownership change came a new call sign...WCNS. The newly named station, now boasting a new country format, saw its most dramatic changes under Advance's ownership and Longo's leadership.
The station operated as a daytime-only radio station competing against WQTW for much of its existence, until it received permission in 1984 to broadcast with nighttime power. With this move, WCNS became one of only 15 affiliates in the United States at the time to affiliate with the Transtar Radio Network. The move was made to avoid a costly expense of hiring additional on-air personalities, putting the existing announcers to local news and sports duties, where their talents would be better utilized. The station then affiliated with Transtar's 'Country Coast to Coast' format. It was a bold move indeed, because stations utilizing satellite-delivered music formats were more music-intensive FM stations, and WCNS was one of the very few AMs that went the satellite route. A nearby AM station north of Latrobe, WCCS, (known then as WRID and licensed to Homer City in Indiana County) had achieved success less than a year before using the same concept.
With the addition of nighttime power, WCNS also built a new transmitter facility adjacent to the Westmoreland County airport, increasing the amount of its towers from one to four. WCNS also had the advantage of being the only radio station in Latrobe on the air at around this time, as the studios and offices of WQTW had been consumed in a fire the year before, which left that station silent for approximately nine months.
One by one, WCNS began to add regional sports franchises to further augment its position as a full-service station for Westmoreland County, though it was not licensed to the county seat of Greensburg. WCNS signed affiliate agreements for Pittsburgh Steelers football, University of Pittsburgh football and Pittsburgh Pirates baseball.
In January 1989, John Longo, having by this time established a solid reputation as a successful sales manager, programming and marketing consultant, and a general manager, bought out his fellow partners at Advance Communications and purchased the very station where he began his career 30 years ago under the name of his newly formed company, Longo Media Group. It was a family-owned business in every sense of the word. Longo managed the station and sold airtime, his wife Donna served as the station's business manager, and his adult children, John Paul and Lisa, also sold airtime.
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WJFG
WJFG (1480 AM) is a commercial radio station licensed to Latrobe, Pennsylvania. It simulcasts with co-owned WJFA 910 AM in Apollo, Pennsylvania. They carry a conservative talk radio format and are owned by John Fredericks, through licensee Disruptor Radio LLC. The two stations formerly subscribed to the nationally syndicated JACK FM programming service.
WJFG has a daytime power of 500 watts using a non-directional signal, but at night, it switches to a directional antenna and increases power to 1,000 watts, using a four-tower array located at the end of Rocky Hill Lane in Unity Township, about two miles due east of the Arnold Palmer Regional Airport. Programming is also heard on 250-watt FM translator W298DH at 107.5 MHz.
Beginning in 1956, WTRA signed on four years after the debut of another Latrobe AM station, WKHJ, known then as WAKU. The station was owned by Latrobe Broadcasters, Inc., a company headed by Martin Barsky, and maintained studios and offices at 204 Main Street in downtown Latrobe. The station was later sold in 1966 to WTRA Broadcasting Corporation and relocated to the historic Miller Hotel on Ligonier Street, where it remained until the hotel was destroyed by a fire in 1974. WTRA general manager Albert Calisti would go on to start his own radio station, WBCW in Jeannette that same year. WCNS would then relocate to 317 Depot Street, where it would remain until the turn of the 21st century.
Three years after WTRA signed on, a substitute DJ by the name of John Longo was hired as an employee, and 30 years later, Longo would assume the ownership of this station. Though Longo would later leave what would later become WCNS to pursue advancement opportunities at other neighboring stations, he would later return in November 1983 as an equity partner, four years after the station was sold by WTRA Broadcasting to Advance Communications Corporation [1] Archived June 10, 2016, at the Wayback Machine. With the ownership change came a new call sign...WCNS. The newly named station, now boasting a new country format, saw its most dramatic changes under Advance's ownership and Longo's leadership.
The station operated as a daytime-only radio station competing against WQTW for much of its existence, until it received permission in 1984 to broadcast with nighttime power. With this move, WCNS became one of only 15 affiliates in the United States at the time to affiliate with the Transtar Radio Network. The move was made to avoid a costly expense of hiring additional on-air personalities, putting the existing announcers to local news and sports duties, where their talents would be better utilized. The station then affiliated with Transtar's 'Country Coast to Coast' format. It was a bold move indeed, because stations utilizing satellite-delivered music formats were more music-intensive FM stations, and WCNS was one of the very few AMs that went the satellite route. A nearby AM station north of Latrobe, WCCS, (known then as WRID and licensed to Homer City in Indiana County) had achieved success less than a year before using the same concept.
With the addition of nighttime power, WCNS also built a new transmitter facility adjacent to the Westmoreland County airport, increasing the amount of its towers from one to four. WCNS also had the advantage of being the only radio station in Latrobe on the air at around this time, as the studios and offices of WQTW had been consumed in a fire the year before, which left that station silent for approximately nine months.
One by one, WCNS began to add regional sports franchises to further augment its position as a full-service station for Westmoreland County, though it was not licensed to the county seat of Greensburg. WCNS signed affiliate agreements for Pittsburgh Steelers football, University of Pittsburgh football and Pittsburgh Pirates baseball.
In January 1989, John Longo, having by this time established a solid reputation as a successful sales manager, programming and marketing consultant, and a general manager, bought out his fellow partners at Advance Communications and purchased the very station where he began his career 30 years ago under the name of his newly formed company, Longo Media Group. It was a family-owned business in every sense of the word. Longo managed the station and sold airtime, his wife Donna served as the station's business manager, and his adult children, John Paul and Lisa, also sold airtime.