WLVA
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WLVA

WLVA (580 AM) is a commercial radio station licensed to Lynchburg, Virginia. It airs a talk radio format and is owned and operated by Brent Epperson. The studios and offices are on Timberlake Road in Lynchburg.

WLVA is powered at 250 watts by day, 14 watts a night, using a non-directional antenna. The transmitter is on Ragland Road in Lynchburg. WLVA is also heard on two FM translator stations: W231CE at 94.1 MHz and 100.5 W263DD at 100.1 MHz in Lynchburg.

Most of WLVA's weekday schedule is from nationally syndicated programs: Rick and Bubba, Glenn Beck, Todd Starnes, Dan Bongino, Charlie Kirk, Ben Shapiro, Sebastian Gorka and Mark Levin. Weekends include shows on money, health and other topics, as well as repeats of weekday shows. Most hours begin with an update from Fox News Radio. WLVA also carries Baltimore Orioles baseball games.

WLVA was Lynchburg's first radio station. It signed on at 7:00 PM on April 21, 1930, originally on 1370 kHz. By 1934, WLVA was broadcasting at a power of 100 watts. At a time when many local radio stations were owned by or affiliated with newspapers, WLVA was not. Consequently, the station frequently found itself in direct competition with Lynchburg's papers. In 1934, WLVA allied itself with the Washington Herald which was attempting to increase circulation in the Lynchburg area. The Herald's Lynchburg correspondent, Nowlin Puckett, furnished local news on WLVA from August until December 1934.

In late 1934, WLVA experimented with rebroadcasting selected programs from station WLW Cincinnati. Most listeners in Lynchburg could not ordinarily receive WLW, more than 400 miles away. WLVA installed a special high-powered receiver on the outskirts of Lynchburg which it used to tune in WLW and re-broadcast the signal to Lynchburg listeners.

In December 1935, WLVA moved to a new building in Lynchburg and boasted a "selling staff" of 12, headed by Glenn E. Jackson. At that time, Jimmy Moore was director of programs; Al Heiser was chief engineer, and Jim Howe was head of continuity. In late 1939, under president Edward A. Allen, WLVA acquired station WBTM (Danville, Virginia). On January 1, 1940, the two joined together to form the fledgling Piedmont Broadcasting System. Each station took turns originating programs that were heard over both simultaneously. The network expanded in late 1940 to include station WSLS (Roanoke, Virginia). When Glenn Jackson, after 13 years at WLVA, killed himself at age 33 on April 9, 1942, the news was reported in Variety

Beginning in 1935 and continuing well into the 1950s, WLVA hosted an annual "Christmas Party" to raise money and clothing for needy children in the area. The all-day broadcast (usually the Sunday before Christmas) featured local performers who stopped by to entertain the listening audience. In between performances, announcers read the names of contributors. In 1942, WLVA's "Christmas Party" made national news when Byron Price, war censorship chief in Washington, D.C., forbade the station to read the names of donors on-air, fearing that doing so might "tipoff, accidentally...enemy agents."

On January 1, 1940, after Lynchburg Broadcasting Corporation gained managerial control of WBTM in Danville, Virginia, that station and WLVA began exchanging programs for four hours daily via newly installed lines that connected the two. WLVA radio moved to 590 kHz in 1947.

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