Windows Media Video
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Windows Media Video

Windows Media Video (WMV) is a series of video codecs and their corresponding video coding formats developed by Microsoft. It is part of the Windows Media framework. WMV consists of three distinct codecs: the original video compression technology, known as WMV, originally designed for Internet streaming applications as a competitor to RealVideo, and WMV Screen and WMV Image compression technologies, which cater to specialized content. After standardization by the Society of Motion Picture and Television Engineers (SMPTE), WMV version 9 was adapted for physical-delivery formats such as HD DVD and Blu-ray Disc and became known as VC-1. Microsoft also developed a digital container format called Advanced Systems Format to store video encoded by Windows Media Video.

In 2003, Microsoft drafted a video compression specification based on its WMV 9 format and submitted it to SMPTE for standardization. The standard was officially approved in March 2006 as SMPTE 421M, better known as VC-1, thus making the WMV 9 format an open standard. VC-1 became one of the three video formats for the Blu-ray video disc, along with H.262/MPEG-2 Part 2 and H.264/MPEG-4 AVC.

A WMV file uses the Advanced Systems Format (ASF) container format to encapsulate the encoded multimedia content. While the ASF can encapsulate multimedia in other encodings than those the WMV file standard specifies, those ASF files should use the .asf file extension and not the .wmv file extension.[failed verification]

The ASF container can optionally support digital rights management using a combination of elliptic curve cryptography key exchange, DES block cipher, a custom block cipher, RC4 stream cipher and the SHA-1 hashing function.

Although WMV is generally packed into the ASF container format, it can also be put into the Matroska container format (with file extension .mkv), or AVI container format (extension .avi). One common way to store WMV in an AVI file is to use the WMV 9 Video Compression Manager (VCM) codec implementation.

Windows Media Video (WMV) is the most recognized video compression format within the WMV family. Usage of the term WMV often refers to the Microsoft Windows Media Video format only. Its main competitors are MPEG-4 AVC, AVS, RealVideo, and MPEG-4 ASP. The first version of the format, WMV 7, was introduced in 1999, and was built upon Microsoft's implementation of MPEG-4 Part 2. Continued proprietary development led to newer versions of the format, but the bit stream syntax was not frozen until WMV 9. While all versions of WMV support variable bit rate, average bit rate, and constant bit rate, WMV 9 introduced several important features including native support for interlaced video, non-square pixels, and frame interpolation. WMV 9 also introduced a new profile titled Windows Media Video 9 Professional, which is activated automatically whenever the video resolution exceeds 300,000 pixels (e.g., 528 px × 576 px, 640 px × 480 px or 768 px × 432 px and beyond) and the bitrate 1 Mbit/s[citation needed]. It is targeted towards high-definition video content, at resolutions such as 720p and 1080p.

The Simple and Main profile levels in WMV 9 are compliant with the same profile levels in the VC-1 specification. The Advanced Profile in VC-1 is implemented in a new WMV format called Windows Media Video 9 Advanced Profile. It improves compression efficiency for interlaced content and is made transport-independent, making it able to be encapsulated in an MPEG transport stream or RTP packet format. The format is not compatible with previous WMV 9 formats, however.

WMV is a mandatory video format for PlaysForSure-certified online stores and devices, as well as Portable Media Center devices. The Microsoft Zune, Xbox 360, Windows Mobile-powered devices with Windows Media Player, as well as many uncertified devices, support the format. WMV HD mandates the use of WMV 9 for its certification program, at quality levels specified by Microsoft. WMV used to be the only supported video format for the Microsoft Silverlight platform, but the H.264 format is now also supported starting with version 3.

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