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WPAT (AM)

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WPAT (AM)

WPAT (930 AM) is a radio station licensed to Paterson, New Jersey, with a brokered programming format. It is owned by Multicultural Broadcasting with studios in Manhattan's Financial District.

WPAT is powered at 5,000 watts, using a directional antenna to protect other stations on 930 AM from interference. The station's four 380 foot towers are on Broad Street in Clifton, New Jersey, near the Garden State Parkway.

WPAT signed on the air on May 3, 1941. It originally was a daytimer broadcasting at 1,000 watts, required to go off the air at night. Its studios were at 7 Ellison Street in Paterson. In December 1949, it began broadcasting 24 hours a day, with power increased to 5,000 watts, by using a directional antenna. The studios were moved to 66 Hamilton Street. Air personalities at the time included John Henry Faulk.

For many years, the station aired a beautiful music format under the slogan "Easy 93". Coincidentally, WPAT-FM, its sister station added in 1957, was also called "Easy 93" because it broadcasts at 93.1 MHz. WPAT-AM-FM were the essence of a mellow sound and feel. Announcers spoke in hushed tones and even the recorded commercials were expected to be low-key. When the Federal Communications Commission (FCC) ordered AM-FM combo stations in larger cities to end full time simulcasting in the late 1960s, WPAT took a unique approach to the challenge. While they were forbidden to air the same songs at the same time, the stations began "shadowcasting." The FM station would repeat the previous week's AM song list in a slightly different order on FM. (Today, the two stations have different formats and owners.)

Initially, WPAT's music was instrumental versions of popular adult music, as well as Broadway and Hollywood show tunes. Artists included Mantovani, Henry Mancini, Stan Kenton, Jackie Gleason, the Hollyridge Strings, Ray Conniff, Percy Faith, David Rose and Ferrante & Teicher. Some of the music bordered on light classical.

The WPAT stations were purchased by Capital Cities Communications in 1961. In the late 1960s, the stations added several vocals per hour. They were pop standards artists including Frank Sinatra, Tony Bennett, Patti Page, Nat King Cole and Doris Day. Vocals were always soft, with string arrangements. They steered clear of jazzy type vocals at that point. Throughout the 1960s, WPAT also resisted playing easy instrumental versions of baby boomer pop and rock and roll songs. However, after 101.1 WCBS-FM adopted a more youthful easy listening format called the "Young Sound" which played instrumental versions of rock songs and some soft rock vocals, WPAT reacted. It also began playing these songs in instrumental easy arrangements.

In the 1970s, WPAT began integrating some current soft vocals from artists including The Carpenters, Neil Diamond, Dionne Warwick and Barbra Steisand. WPAT-AM-FM included one vocal in each 15-minute music sweep. In 1982, the stations began playing soft adult contemporary songs mixed into the format a few times an hour and cut back on pop standards artists and songs.

In 1985, Capital Cities announced that it would buy the ABC Network, including its television and radio stations. As a result of FCC regulations at the time, the company decided to sell WPAT-AM-FM because ABC already owned WABC and WPLJ in New York City. The WPAT stations would be sold to Park Communications. By the early 1990s both frequencies of WPAT all but eliminated the instrumentals and went full time with a Soft AC vocal format.

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