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WSWF-LD

WSWF-LD (channel 10) is a low-power television station in Orlando, Florida, United States, affiliated with Diya TV. The station is owned by Major Market Broadcasting.

Key Information

History

[edit]

Originally licensed to Kissimmee,[2] the station began broadcasting as W19AX in March 1989. It branded as "WTTC", "The Tourist Channel", and offered a format of information on weather and attractions for visitors to the area.[3] The Tourist Channel made $85,000 a month in advertising from local attractions.[4] The owner, the Specialty Broadcasting Corporation, was snarled by lawsuits from partners in The Tourist Channel; facing rising legal fees, it filed for bankruptcy protection in December 1990 in order to liquidate.[5]

After the lawsuits, the owners of Specialty, the Namey brothers, revived the permit as a station offering community programming and old movies in 1992.[4] The Nameys had started a similar business, Visitel Network, to offer programs like those aired on the Tourist Channel, which later was broadcast on W27BB.[6][7]

In 1997, the station moved to channel 13 as W13CU. On June 6, 2000, it was reassigned the call sign WSWF-LP. On November 17, 2009, it moved to the current call sign WSWF-LD.[8]

Subchannels

[edit]

The station's digital signal is multiplexed:

Subchannels of WSWF-LD[9]
Channel Res. Aspect Short name Programming
10.1 480i 16:9 DiyaTV Diya TV
10.2 Orange Local (PEG)
10.3 Vision
10.4 MasShow Novelisima
10.5 ACETV [Blank]
10.6 Antenna Antenna TV
10.7 720p PurplTV Purple TV
10.8 480i OANPlus One America Plus
10.9 AWEPlus AWE Plus
10.10 JTV Jewelry Television
10.11 HSN HSN
10.12 QVC QVC

References

[edit]
  1. ^ "Facility Technical Data for WSWF-LD". Licensing and Management System. Federal Communications Commission.
  2. ^ Strother, Susan G. (December 26, 1988). "Low-power TV moving into market". The Orlando Sentinel. Orlando, Florida. p. Central Florida Business 5. Retrieved January 16, 2024 – via Newspapers.com.
  3. ^ Oliver, Lance (December 22, 1988). "Tourists get their own TV channel". The Orlando Sentinel. Orlando, Florida. pp. D-1, D-13. Retrieved January 16, 2024 – via Newspapers.com.
  4. ^ a b Tin, Annie (February 19, 1992). "Nameys switch to plans for local TV station". The Orlando Sentinel. Orlando, Florida. pp. Osceola 1, 4. Retrieved January 16, 2024 – via Newspapers.com.
  5. ^ Strother, Susan G. (December 8, 1990). "Tourist TV focuses on new player entering market: Channel 19 plans to liquidate". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-7. Retrieved January 16, 2024 – via Newspapers.com.
  6. ^ Tin, Annie (December 8, 1990). "Tourist TV focuses on new player entering market: Visitel Network plans to sign on in January". The Orlando Sentinel. Orlando, Florida. pp. B-1, B-6. Retrieved January 16, 2024 – via Newspapers.com.
  7. ^ Stutzman, Rene (January 17, 1994). "Sending a low-power signal: Growth in TV segment explodes despite financial challenges". The Orlando Sentinel. Orlando, Florida. pp. Central Florida Business 14, 15. Retrieved January 16, 2024 – via Newspapers.com.
  8. ^ "FCCInfo Results".
  9. ^ "Digital TV Market Listing for WSWF". RabbitEars. Retrieved May 6, 2025.
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