WTOB (980 kHz) is an AM radio station licensed to Winston-Salem, North Carolina, United States, which serves the Piedmont Triad area. The station is owned by Richard Miller and Robert Scarborough, Ken Hauser and Richard Parker through licensee Southern Broadcast Media LLC. and airs a classic hits format.

WAAA was owned by white businessman Roger Page when it first began broadcasting in 1950. This was rare at this time in the Deep South that a white owner would own and an operate a mainly black radio station. On the afternoon of October 28, 1950, Larry L. Williams, an African-American, signed on WAAA. The first program broadcast was a football game between Morgan State University and A & T State University. The game was announced from the stadium by Togo West Sr. (principal of Atkins High School) while Larry L. Williams conducted station operations. On the morning of October 29, 1950, Williams signed on WAAA for the first full day of broadcasting as the second radio station in the state (after WGIV in 1947) specifically targeting an African American audience. WAAA was believed to be the third black radio station in the United States, preceded by WDIA in Memphis and WERD in Atlanta. WAAA was also the first black-owned station in North Carolina.

Prior to becoming the General Manager of WAAA, Larry L. Williams gave play-by-play action of the Winston-Salem State University football and basketball games; becoming known as the "Voice of the Rams." Larry L. Williams went on to become General Manager of radio stations in Alabama, South Carolina, and Charlotte, North Carolina. He returned to his home in Asheville, North Carolina, in 2002 to become General Manager of WOXL-FM. Larry L. Williams, a pioneer in radio, retired in 2008 at the age of 90. Oscar "Daddy-Oh" Alexander was the station's best-known DJ. He was described as "a jive-talking hipster who radiated cool while spinning hits from Motown and Stax."

Jazz pianist Keith Byrd, who once lived near him, described Alexander this way:

He had a voice that was like gravel going through molasses. You know what I'm saying? It was smooth and sweet. He was a good spirit, a great character and he played the hottest songs. He was almost like the black Wolfman Jack in this area.

Alexander left the station in 1962 after five years. Annie Bell Bowman played gospel music on the station. Anita "Boss Lady" Dean was a DJ for six years.

Media Broadcasting Corp. bought WAAA in 1971. Mutter D. Evans bought WAAA from Media Broadcasting Corp. in 1979 for US$1.04 million (equivalent to US$461.35 million in 2025), making her the youngest and second African American woman to own a broadcast property in the United States. At the time, the station had 14 employees and was doing well financially considering its size but, in 1988, WAAA filed for Chapter 11. WAAA continued to broadcast but faced increasing competition from larger stations. But WAAA was unique in its service to the community, playing gospel music, jazz and rhythm and blues and broadcasting news, daily obituary reports, and Sunday religious programming.

On July 9, 2001, deputies locked the doors to the WAAA studios on Indiana Avenue because court documents showed rent had not been paid since 1997. Evans and the community worked to bring the station back, and a web site was introduced in January 2002. On July 5, 2002, WAAA returned to the air with new studios and a limited schedule, with Evans claiming to have solved her problems and intending to return to a full schedule as soon as possible. As recently as 2006, WAAA sponsored Martin Luther King Jr. Day celebrations.