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WVCR-FM

WVCR-FM (88.3 The Saint) is a variety hits radio station located in Loudonville, New York, owned by Siena College, and primarily staffed by students from the college. The station broadcasts on 88.3 MHz at an effective radiated power of 2,800 watts from the Helderberg Mountains in the Town of New Scotland. In addition to simulcast programming at www.wvcr.com, WVCR is perhaps the only non-commercial licensee to emulate the variety hits format made popular by the Jack FM approach in the Capital Region. The format is very popular in the region with a very diverse selection from classic 1960s hits to current hits of today—something of a 2,800 Watt iPod for Baby Boomers.

Unlike many Variety Hits stations, WVCR's Variety Hits format contains DJs that interact with listeners, and identify songs played on the station.

In addition, the station frequently makes uses of jingles to identify themselves. This is a somewhat uncommon practice among stations with this format.

On Sundays, WVCR breaks its format for a day of block programming known as Saint Sundays. The programming during this period includes Power & Praise, The Catholic Chorale, Polka Spotlight (as of 2024 it has been airing in its current iteration for 35 years; in addition, a Polish music program has been a continuous music staple on WVCR for 50 years as of February 2025). Reilly on the Radio (which plays songs requested by listeners and includes "classic" music selections going back to the 1940s), and DeSelecciones (celebrating its 37th year on WVCR in May 2024). The station also broadcasts Siena women's basketball games.

During the Fall semester of 1959, three Siena students envisioned a college radio station that would serve the resident students and faculty. Carrier current transmitters were built and installed in the faculty residence and the student residence. The station began broadcasting, using the call sign WVCR (Voice of Collegiate Radio). Although the station only broadcast for six to twelve hours a day, until the end of the spring semester, it was so well received by both students and faculty, that Siena College formally approved the station concept, supported extending its broadcast area to the surrounding community, and provided new broadcast studios in Plassmann Hall.

During the spring semester of 1960, WVCR-FM started broadcasting on 89.1 MHz with the purpose of bringing campus news and sports to the off-campus student body (in those days, about 80% of the student body). The station operated with a Class D license from a tower on the Siena campus. The station broadcast a mixed format. The carrier current AM station continued broadcasting, mostly simulcasting the FM signal, but at times broadcasting material that was not intended for the FM outlet. Basketball games, the basis for continued funding by the college, were always broadcast over both AM and FM outlets.

In 1970, PBS station WMHT obtained a full-power construction permit for the 89.1 frequency, paying WVCR to vacate the frequency. With WMHT's help, WVCR would relocate to 88.3 MHz in time for the 1971–72 academic year, upgrading to Class A status with a 360W transmitted signal from Pinnacle Mountain in New Scotland, NY. It was at this time WVCR adopted a more eclectic format common of college radio.

Although the additional height of the Pinnacle Mountain site opened up the possibility of greatly expanded coverage, the WVCR signal was too weak to be reliably received throughout much of the Capital District and especially the Siena College campus. The situation was further worsened by WVCR's failure to transmit in stereo, with stereo broadcasts finally beginning in 1987. As a result, the station experienced a gradual decline in listenership and member morale throughout the late 1970s and early 1980s.

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