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WWE Diva Search

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WWE Diva Search

WWE Diva Search (formerly WWE Raw Diva Search) is an American talent competition that was produced and held by World Wrestling Entertainment (WWE). The first winner was Jaime Koeppe, but she did not receive a contract like subsequent winners of the contest. Other winners included Christy Hemme, Ashley Massaro, Layla El, Eve Torres and Natalie Eva Marie. In addition to the winners of the yearly contest, WWE has hired several contestants as Divas, the name that WWE gave at the time to the female performers. There were many failed attempts at bringing back the competition over the years following the cancellation of the 2008 season, and was at one point going to return in 2015 and under the new name Superstar Search, but those plans were scrapped.

On June 18, 2003, WWE announced their intention to embark on a countrywide quest for a fresh addition to their roster of WWE Divas. It was emphasized that the final decision regarding the selection of the new Diva would rest solely in the hands of the fans. The 2003 Diva Search invited women aged 18 or above who believed they possessed the qualities required to be the next WWE Diva, applicants were required to submit a photograph of themselves along with a brief biography explaining their aspirations to become a WWE Diva.

On July 1, 2003, fans were given the opportunity to cast their votes for their favorite contestant, through fan voting, the potential contestants were narrowed down to a group of 16 by July 20, then reduced down to a further 8 finalists by July 29. The final 4 Diva hopefuls were confirmed on August 6. The final 4 were then awarded a trip to WWE's SummerSlam pay-per-view event in Phoenix, Arizona where they competed in a final event that was broadcast live on WWE's web-show, Byte This!. The winner of the 2003 WWE Diva Search was Jaime Koeppe. Fitness model and Trading Spouses star, Deeann Donovan was a reject from this season of the search.

Despite winning the contest, Koeppe did not receive a WWE contract but featured in a segment during the SummerSlam pay-per-view sat in the audience. She also received a photoshoot for WWE Magazine and appeared on an episode of WWE Confidential. She confirmed in a 2005 blog post that she was invited to take part in the 2004 search but ultimately declined the offer.

In 2004, WWE decided to make an extension of the Diva Search, including holding the contest live on RAW and a one-year contract worth $250,000. Over 7,000 women applied to be a part of the search, with the final ten contestants being chosen on a live casting special aired on Spike TV on July 15, hosted by Jonathan Coachman with guest judges; Chris Jericho, Edge, Randy Orton and Triple H.

The search began airing weekly segments on RAW, on July 19, with fans being able to vote for the winner. Despite official statements by the WWE, suggesting the contest would be handled in a "classy manner", the contest involved contestant Divas performing suggestive acts on live television, including; "seducing" former WWE wrestler Kamala, rubbing ice-cream and pie in to their breasts and covering themselves in chili to arm-wrestle.

The most controversial segment from the contest took part during the "Diss The Diva" challenge on the August, 30, episode of RAW. Before the challenge began, Maria Kanellis was eliminated from the competition and gave Carmella DeCesare the middle finger. The four finalists (Amy Weber, Carmella DeCesare, Christy Hemme and Joy Giovanni) competed in a live shoot promo challenge, the segment has gained notoriety for being one of WWE's most explicit segments in history. The contest began with Giovanni calling out DeCesare stating; "Carmella, you talk a lot of shit, but look at you, you've got a gap so wide you could drive a truck right through there baby!". Weber went on to also call out DeCesare calling her a "whore" and claiming she "didn't know shit, about wrestling", she then went on to tell DeCesare that having a cock in her mouth had nothing to do with wrestling, before calling her a bitch. DeCesare responded by outing Giovanni as a mother, something she had not told WWE higher-ups, and calling her fat. She then went on to claim that Weber was jealous of her and that Playboy laughed at Weber's attempt to audition for the magazine. Hemme continued the verbal beatdown on DeCesare by calling her a "cum-burping gutter slut". The censors could not keep up with the live audio with RAW commentators Jerry Lawler and Jim Ross asking if they were still on air. In a 2023 interview Giovanni revealed that she was confronted by Stephanie McMahon backstage about having a child.

The winner of the 2004 WWE Diva Search was Christy Hemme. Despite only one winner being crowned in the competition each year, WWE hired a large number of contestants and immediately placed them on main roster programming. From the 2004 Diva Search; Amy Weber, Joy Giovanni, Maria Kanellis and Michelle McCool all received contracts after losing the contest. Future WWE Women's Champion, Candice Michelle was a reject from this season of the search. Other notable names who were rejected from this season of the search include; Amy Brown, Gia Allemand, Jamie Lynn, Maria Lemone, Mariza Villarreal, Radhaa Nilia and Tiffany Holliday.

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