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WWMB
WWMB (channel 21) is a television station licensed to Florence, South Carolina, United States, serving the Pee Dee and Grand Strand regions of South Carolina with programming from the digital multicast network Roar. It is owned and operated by Sinclair Broadcast Group alongside dual ABC/CW affiliate WPDE-TV (channel 15, also licensed to Florence). The two stations share studios on University Boulevard in Conway; WWMB's transmitter is located on Pee Dee Church Road in Floydale, South Carolina.
WWMB went on the air September 21, 1994, as an independent station. It was owned by Atlantic Media Group, but operated by Diversified Communications, then-owner of WPDE, under an LMA. It joined UPN as a charter affiliate on January 16, 1995. By 1999, WWMB was airing Access Hollywood starring Myrtle Beach native Nancy O'Dell. Barrington Broadcasting bought WPDE in 2006. At the same time, Atlantic Media Group sold WWMB to SagamoreHill Broadcasting, which continued the LMA with WPDE.
On January 24, 2006, Time Warner and CBS Corporation announced that the two networks they owned, The WB and UPN, would cease operations, and that those companies would combine their resources to create The CW. Just hours after the announcement, WPDE released a notice on its website indicating WWMB would become an affiliate of the new network. This notice was a little premature, as over the next two months, many announcements of network affiliation changes including station deals with The CW were made.
The existence of a cable-only WB affiliate, "WFWB", which was carried by area cable systems as part of The WB 100+ national cable service, made a CW affiliation for WWMB seem less of a sure thing. Nevertheless, WWMB made public on April 10 it had joined The CW.
At some point in 2006, the station signed on its original digital signal on UHF channel 20. WWMB's broadcasts became digital-only, effective June 12, 2009.
Even though WWMB aired CW programming on its individually-programmed main channel, it also operated a digital subchannel that carried the programming of The CW Plus, a similar national operation to The WB 100+. This resulted in the prime time schedules being identical. Despite this, the 21.2 subchannel did not inherit the cable channel slots of "WFWB", which were instead dropped.
On February 28, 2013, Barrington Broadcasting announced the sale of its entire group, including WWMB's LMA partner WPDE-TV, to Sinclair Broadcast Group. Since the LMA is included in the group deal, SagamoreHill would be selling the license assets of WWMB to Howard Stirk Holdings (owned by conservative commentator Armstrong Williams), with WPDE continuing to operate WWMB. The sale was finalized on November 22.
On August 12, 2025, Sinclair announced that it would acquire WWMB outright, creating a legal duopoly with WPDE. The sale was completed on December 1.
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WWMB
WWMB (channel 21) is a television station licensed to Florence, South Carolina, United States, serving the Pee Dee and Grand Strand regions of South Carolina with programming from the digital multicast network Roar. It is owned and operated by Sinclair Broadcast Group alongside dual ABC/CW affiliate WPDE-TV (channel 15, also licensed to Florence). The two stations share studios on University Boulevard in Conway; WWMB's transmitter is located on Pee Dee Church Road in Floydale, South Carolina.
WWMB went on the air September 21, 1994, as an independent station. It was owned by Atlantic Media Group, but operated by Diversified Communications, then-owner of WPDE, under an LMA. It joined UPN as a charter affiliate on January 16, 1995. By 1999, WWMB was airing Access Hollywood starring Myrtle Beach native Nancy O'Dell. Barrington Broadcasting bought WPDE in 2006. At the same time, Atlantic Media Group sold WWMB to SagamoreHill Broadcasting, which continued the LMA with WPDE.
On January 24, 2006, Time Warner and CBS Corporation announced that the two networks they owned, The WB and UPN, would cease operations, and that those companies would combine their resources to create The CW. Just hours after the announcement, WPDE released a notice on its website indicating WWMB would become an affiliate of the new network. This notice was a little premature, as over the next two months, many announcements of network affiliation changes including station deals with The CW were made.
The existence of a cable-only WB affiliate, "WFWB", which was carried by area cable systems as part of The WB 100+ national cable service, made a CW affiliation for WWMB seem less of a sure thing. Nevertheless, WWMB made public on April 10 it had joined The CW.
At some point in 2006, the station signed on its original digital signal on UHF channel 20. WWMB's broadcasts became digital-only, effective June 12, 2009.
Even though WWMB aired CW programming on its individually-programmed main channel, it also operated a digital subchannel that carried the programming of The CW Plus, a similar national operation to The WB 100+. This resulted in the prime time schedules being identical. Despite this, the 21.2 subchannel did not inherit the cable channel slots of "WFWB", which were instead dropped.
On February 28, 2013, Barrington Broadcasting announced the sale of its entire group, including WWMB's LMA partner WPDE-TV, to Sinclair Broadcast Group. Since the LMA is included in the group deal, SagamoreHill would be selling the license assets of WWMB to Howard Stirk Holdings (owned by conservative commentator Armstrong Williams), with WPDE continuing to operate WWMB. The sale was finalized on November 22.
On August 12, 2025, Sinclair announced that it would acquire WWMB outright, creating a legal duopoly with WPDE. The sale was completed on December 1.